• Post Graduate Diploma in Management (Retail Management)
Two-year, Full time, (Approved by AICTE, MHRD, Govt. of India)
The syllabus is designed keeping in mind the future requirements of the industry. The students gain insights not just on the aspects relating to retail marketing but more importantly gain in-depth exposure in core management areas such as Marketing Management, Financial Accounting, Organizational Behavior, Quantitative Techniques and Business Economics, so that they would be in a position to move up the organizational hierarchy and shoulder senior managerial responsibilities. The number of students admitted to this programme is sixty.
Achievement by the Centre for Retail
• Awarded for "Best Course Curriculum" by Devang Mehta Foundation in 2008 and 2009
Achievements by Our Faculties
• Prof. Pankaj Priya
Best Teacher in Marketing, 2009 by Devang Mehta Foundation
Cited among top 20 Faculties in Retail, Images Retail (Aug, 2008)
• Dr. Kartik Dave
Best Teacher in Retail Management, 2009 by Devang Mehta Foundation
Cited among top 20 Faculties in Retail, Images Retail (Aug, 2008)
Publications:
Centre for Retail submitted a Report to the Government of India on "FDI in Multi-Brand Retail Trade in India" on July 30th, 2010.This is the only report by an academic institution on the subject and is available on the website of Government of India.
Indian Retail Review by Centre for Retail at BIMTECH is an attempt to reduce the knowledge gap and disseminate the best practices of global and Indian retailers. It offers coverage of current practices, future trends and new developments and the initiatives in a complex and challenging field of retail. It presents a completely impartial view as it is not connected to any of the retail organizations.
Events / Activities undertaken by the Centre
- Participation
in Indian Retail Forum:
Centre for Retail has actively participated in this forum. It has
been successful spreading awareness regarding the Retail Course of BIMTECH.
- Retailers
Association of India: In
November, 2009 Centre for Retail participated in the annual meet held at
Hotel Metropolitan, Connaught Place, Delhi. In this meet the secretary
from government of India presented the views of government on the present
scenario of Retailing in India.
Involvement in such conferences and forums enabled brand building by networking with top management people.
- Panel
Discussion: There
was a Panel Discussion on "Impact of Organized Retail on the
Unorganized Retail Sector" on 26th July 2010 at BIMTECH. Panelist
participated in the discussion are Prof. Sri Ram Khanna (Consumer
Activist from Delhi University), Mr. Rahul Dev (CEO of CNEB), Mr. Nilotpal
Basu (Ex. MP CPM), Mr. Atul Ahuja (GM Apollo), Mr. Ramesh Khanna
(President Delhi Traders Association), Mr. Devendra Sharma( Columnist
Specialized in Agriculture).
- Press
Conference: There
was a press conference on "Stakeholders views on Government of India's
Discussion paper on FDI Multi-Brand in Retail on Trade in India" on17th August 2010, at FICCI, New Delhi.
- Guest
Lectures: Many
guest lectures are organized for the students by the centre. This exercise
provides them exposure as industry experts invited for this purpose share
their experiences and clear the doubts which arise in the minds of the
students. Guest lecturer like "Effectively Managing Employees in the
Retail Industry" Mr. Rajesh Choudhary, Sr. Manager-HR, Pantaloon Retail
India Limited, Gurgaon India, "The cult of luxury Brand", Ms. Radha
Chadha, Managing Director, Founder, Chadha Strategy Consulting, Hong Kong,
"Business Communication", Mr. Mohit Chhabra, Business Head, Skillment
Education, New Delhi, India, "Consumer Behaviour regarding E-Banking", Ms.
Liliana Mihaela Moga, Associate Professor, "Dunarea de Jos" University,
Galati, Romania, Faculty of Economic Sciences, "Mathematics of
Merchandising", Mr. Chandrashekhar Kotahri, Head Merchandising Operations,
Vishal Retail Ltd. North India, "Category Management – Private Label", Mr.
Atul Ahuja, GM, Retail of Apollo Pharmacy. "E-tailing", Prof. Ashok
Ranchod, Director, Mudra Institute of Communications Ahemdabad (MICA).
- Industrial Visit: An industrial trip was
organized for the retail students of the batch 2010-12 in the month of Nov
2010. The basic focus of the trip was to make the students understand and
witness the working of the Cash and Carry format of the world's largest
retailer "Walmart®". The location was Best Price®, Amritsar. Walmart®
officials also treated it as a welcome move and gave the permission for
the budding retailers to witness and learn their systems and processes.
The General Manager of the store
also extended his hand and interacted with the students for almost an hour. The
complete working of the store was explained to the students by dividing them
into groups. The students learnt "the Walmart ® way".
Post visit to the Cash and Carry
format, the group also visited the "Easyday" store (another
format of the Bharti-Walmart® Ltd) to learn how the group is operating in their
super market formats.
This brought an end to the
educational part of the trip and the students moved towards Manali to enjoy the
rest of their days. The visits covered areas like Rohtang Pass, Solang Valley
and some apple orchids. The nights were spent enjoying the campfire and the
dancing to the tune of DJ. This 5 day REXCURSION (Retail-Excursion) rendered a
lot of fun and even more learning to the budding retailers.
- Indian Retail Summit 2011: The Indian Retail Summit 2011
was organized by Centre for Retail, Birla Institute or Management
Technology in association with RAI (Retail Association of India) at Indian
Habitat Centre on 25th February, 2011. The theme of the summit
was titled "A Road map for Retail in India Vision 2015". The Chief
Guest of the Summit, Mr. Vikram Bakshi, Deliberated on the modernization
of front end which is the foremost requirement of Indian Retail.
The Summit was broadly divided in
three sessions each addressing thrust areas pertaining to Retail. In the first
session, "Future of Retail in Tier II and Tier III cities" was
discussed. The second session was on "The Art of Handling the
Internal Customers".The final session was regarding "Achieving
operational excellence".
- Short Term Projects: (II year
Students): One can see a lot of energy in the
students. These intelligent minds work very hard and give their best whenever
they take up any task. Wherever they worked, they always succeeded in leaving
the BIMTECH mark behind. . Apart from the activities organized by the institute
and Summer Training, which is a part of the course curriculum they have always
shown great interest in learning new things and have undertaken short term
projects in the companies like Pantaloons, Titan, Tanishq and Wadhwan Group, to
name a few. Through these exercises students are able gain a practical exposure
which further helps them in becoming better Managers.
- On The Job Training: ( I year
Students): We at Birla Institute feel that the gap between what is
being taught in class and what is happening in the field should be bridged. We
also want that the students should have hands on experience regarding how a
Retail Store functions. In order to make this happen we have made modified our
curriculum wherein the students spend 4 days in the class room and have one
weekly off and they spend two days, i .e Saturday and Sunday in a Retail Store.
Learning
Objectives
Students get the
real hand experience of what happens in the Retail store
Bridge the gap
between Academics and Industry
Live research to
find solutions for live problem.
This initiative has been taken with
the following Retail Organizations:- Aditya Birla MORE, Pantaloon, Globus,
Lifestyle,Reliance Trends,ITC Lifestyle, Madura Garments, Ebony Guatier.
Gradually we want that there should
be a tie up with about 30 retail organizations so that we have two students
going to each Organization.
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