Name: Arvind Shukla
Designation: Professor
Ext: 378
Email: av.shukla@bimtech.ac.in

Research Interests

• Services Marketing
• Customer Relationship Management
• Tourism Management

Selected Publications

• Shukla A. V., “Municipal Corporations- A Service Quality Approach”- 360 Degrees- Online Magazine published by Faculty of Mngt. Studies, Delhi University, Issue 1, Vol 1, New Delhi.
• Shukla A. V., "Consumer Awareness of Physical Fitness Equipments – A Study", Business Vision, Vol. 1, Issue No. 1, January-June 2005, Jaunpur.
• Chacharkar D. Y. and A. V. Shukla, 2004, "A Study of Corporate Social Responsiveness", Management and Labour Studies, Vol. 29, No. 2, May 2004, XLRI, Jamshedpur.
• Shukla A. V. and U. R. Poharkar, 2004, "A Study of Grading Systems for Development of Normalization Technique towards Rationalized Recruitments", Amravati University Research Bulletin, Vol. 1, Issue 1, 2004.

Academic Experience

• Lecturer in the Post Graduate Teaching Department of Business Administration & Management, S.G.B. Amravati University, Amravati from 1986 to 1997.
• Reader in the Department of Business Administration and Management, S.G.B. Amravati University, Amravati from December 1997 to 2007.
• Professor in the Department of Business Administration and Management, S.G.B. Amravati University, Amravati from July 2007 till August2008.
• Director of Post Graduate Department of Business Administration and Management, S.G.B. Amravati University, Amravati from November 2004 till August 2008.

Working Papers

• Service Quality Orientation of Web sites
• Effectivity of Pictorial Statutory Warnings on cigarettes

Work in Progress

•  E-marketing Study Material

Research Projects

• "Consumer Protection Act: An Evaluatory Study" (Major Research Project funded by U.G.C., as co-researcher).
• "An inquiry into the Impact of Advertisements for Family Planning with special reference to Advertisements in Print Media". (Minor Research Project funded by the U.G.C., as co-investigator).
• "An Attitudinal Study of P. G. students of Amravati University towards Competitive Examinations". (Minor Research Project funded by Amravati University).