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Name: Gagan Katiyar
Designation: Assistant Professor
Center: PGDM
Ext: 359
Email: gagan.katiyar@bimtech.ac.in
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| Education |
| Ph.D. |
Dr. B.R. Ambedkar University, Agra. Thesis Submitted in 2009 |
| Masters |
PGDM |
| Bachelors |
B.Sc. |
| Any Other Degree |
Certificate in Exports Marketing, Diploma in Computers |
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Research Interests |
- Product launch feasibility studies
- Advertising and Media Campaigns
- Compensation and Benchmarking Studies
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Selected Publications |
- Internet Banking: Challenges & Opportunities at Lal Bahadur Institute of Management, New Delhi: Journal of Management & Research
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Academic Experience |
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Other Professional Experience |
- Anand Nishikawa
- Godfrey Phillips India
- Work Mantra Consulting
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Research Projects |
- Pre and post testing studies for various national brands for SSC&B Lintas, New Delhi.
- Training program on Communication and Presentation Skills for Managers for Johnson Matthey (I) Ltd., Manesar, Gurgaon
- Compensation benchmarking survey for all level of executives for Johnson Matthey (I) Ltd., at Manesar, Gurgaon
- One day training on Interpersonal Effectiveness using FIRO-B for Managers for Air Freight Ltd., New Delhi.
- Pre launch feasibility study for Henkel Loctite (I) Ltd., New Delhi (a German MNC) during their launch of consumer adhesives in the major ‘A’ class cities of India.
- Compensation benchmarking survey for staff for Asian Paints (I) Ltd., at Greater Noida.
- Designed and developed a Mass Media campaign for DDA.
- Developed Mass Media Campaign and Publicity Material for Ministry of Shipping and Road transport.
- Conducted a two day behavioral training program for the staff of Power Finance Corporation organized at Mount Abu.
- Research on ‘Modernized Retailing in Rural Areas: Problems and Prospects’ in the Eastern Uttar Pradesh Districts as a part of PhD. thesis.
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