Name: Pankaj Priya
Designation: Associate Professor
Center: Retail
Ext: 397
Email: pankaj.priya@bimtech.ac.in

Research Interests

• Store Brands
• Retail Productivity
• Channel Management
• Integrated Marketing Communication

Selected Publications

• Whither SMEs : Status and Opportunities SME World, Vol III Issue 9, September 2010.
• Chapter on Merchandising: Concepts and Practices in book on Retailing ,Merchandising and Event Marketing to be published by Faculty of Economics and Marketing, Slovakia University in December 2010
• Store Brands can set them apart Indian Management, (Journal of AIMA), July 2009.
• Television Advertisements and Childrens buying behaviour Marketing Intelligence and Planning (An Emerald Publication) 28 (2), 2010..
• Developmental Marketing as a strategy for Rural Markets LBSIM Journal of Management and Research   Vol III No.1 & 2. September 2006
• Strategic Brand Management: A Services Perspective, Indian Journal of Marketing September 2003 

Academic Experience

• At Lal Bahadur Shastri Institute of Management, Delhi, as Associate Professor (Marketing) from July 2007 to March 2008
• At Lal Bahadur Shastri Institute of Management Delhi, as   Assistant Professor (Marketing) from July 2003 to March 2007.
• At IMS Noida from April 2001 to June 2003 as Senior Lecturer (Marketing and Strategy)

Other Professional Experience

• At Birla Corp Ltd as  Manager (Marketing- North) from 1998 to 2001
• At Modi Entertainment Network Ltd (Indian arm of ESPN) as Area  Manager from 1996 to 1998
• At Singer India Ltd as District Manager (Appliances) from 1993 to 1996.
• At Datapro Infoworld Ltd. as Assistant Area Manager from 1990 to 1993.

Achievements and Awards

•  Dewang Mehta Award for Best Teacher in Marketing Management, 2009

Working Papers

•  Profiling of buyers for Store brands: Study in Indian context 

Research Projects

•  T.V. Advertisements in India: Study of Attitude and buying behaviour of Children.(2007)

Papers Presented