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Name: Mukesh Chaturvedi
Designation: Professor
Ext: 392
Email: mukesh.chaturvedi@bimtech.ac.in
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| Education |
| Ph.D. |
Ph.D. from BITS Pilani |
| Any Other Degree |
M.M.S from BITS Pilani |
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Research Interests |
- Business Communication
- Case Writing & Teaching
- Integrated Marketing Communications
- Customer Relationship
- Direct Marketing
- Corporate Reputation
- Presentation Skills
- Negotiation Skills
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Selected Publications |
- 'Managing Innovation and New Product Development'
- 'Business Communication Toady'
- 'Managing Global Business:A Strategic Perspective'
- 'Business Communication :Concepts,Cases and Applications'
- 'Buying Research'
- 'New Product Development'
- 'Welcome Back!?Coca Cola'
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Academic Experience |
- Founder Director - Amity Centre for CRM ,ABS Noida
- Director- Asia Pacific institute of Management,Delhi
- Acting Director - IMT, Ghaziabad
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Other Professional Experience |
- Visiting Faculty to Rouen Business School,France and IIM Ahmedabad
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Achievements and Awards |
- Recipient of MDI's most coveted Award for Excellence in Teaching for the year 2005
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Papers Presented |
- Published more than 70 Papers ,Articles and Cases in leading Journals,Periodicals and Newspapers and has made Presentations at several International/National Seminars and Conferences
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