Books
- Marketing Management Practices for Computer systems, RBSA Publications, Jaipur, 2006
Conferences:
- Presented research paper ““Medical Tourism Industry in India: Innovations and Experiences” at 3rd National Conference- "From Home to World: Work Place for Intellectual Indians" (Challenges and Opportunities) jointly organized by MMIM, Ambala and AICTE on February 11-13, 2005.
- Presented research paper on “Corporate social responsibility: A study of private banks of India” at International conference jointly organized by London Metropolitan University, London and Department of Banking and Business Economics. UCCMS, M. L. S. University, Udaipur on February 21-22, 2005.
- Presented research paper “Paucity of Faculty: A bottleneck in the growth of Management Education in India” at 3rd AIMS conference organized at Indian Institute of Management (IIM), Ahmedabad, on January 01-04, 2006.
- Presented Research paper “Relationship Marketing Strategies and Customer Perceived Service Quality in Banking Sector: A Case Study of Udaipur City” at 61st All India Commerce Conference organized at Dhanwate National College, Nagpur on December 27-29,2008.
Research Publications:
- Published research paper “The Power of Database in Competitive Marketing Strategy”, Srijan – The Journal of Banking and Business Economics Department and MIB program, UCCMS, M.L.S. University, Udaipur, Vol.1 No1. January –June 2005.
- Published research paper “Distribution & Logistics Management Practices for Computer System in Rajasthan”, The Indian Journal of Commerce, Vol.58, No.2, April - June 2005.
- Published research paper “Medical Tourism Industry in India: Innovations and Experiences”, Abhigyan, Vol.23, No.3, October-December 2005.
- Published Research paper “Readership survey of Financial Newspapers in Selected Corporates of Udaipur city”, Marketology, Vol 1 No 1, July-September 2006.
- Published Research Paper “A Case Study of Entrepreneur Development Training Effectiveness of Baroda Swarojgar Vikas Sansthan”, Gitam Journal of Management, Vol. 5, No 3, July- September 2007
- Published Research Paper “ Paucity of faculty: A Bottleneck in the Growth of Management Education in India”, AIMS International Journal of Management, USA, Vol. 1, No 3,September 2007
- Edited paper on proceedings of panel discussion on ICRIER Report on “Impact of organized retailing on unorganized sector”, Indian Retail Review, , Vol 2 Issue 2, July-December 2008
- Published research paper “Relationship Marketing Strategies and Customer Perceived Service Quality in Banking Sector”, Indian Journal of Commerce, Vol. 62, No. 1, Jan –March 2009
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- Currently (May 2006 onwards) Assistant Professor (Marketing and Retail Management) Centre for Retail at Birla Institute of Management Technology (BIMTECH), Greater Noida
- Assistant Professor, Marketing and Retail Area, BIMTECH, Greater Noida from May 2006 to December 2009.
- Assistant Professor, Marketing Area, Pacific Institute of Management, M L S University, Udaipur from October 2004 to April 2006.
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- Received award for Best Teacher in Retail Management by Dewang Mehta Foundation, 17th Devang Mehta Business School Award on 5th November, 2009 at Taj Lands End, Mumbai. The Dewang Mehta Business Award recognises talent and leadership amongst the Business School across India. The Awards are supported by Ms. Shaila Mehta-Director, Onward Foundation for Dewang Mehta awards. The award is in recognition of leadership, development, innovation and industry interface of Business school.
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