BIMTECH - Birla Institute of Management Technology

Abstracts of Papers

Volume 1, No. 1

Paper Title :An Alternative Economic Approach to the Measurement of Welfare
Author(s) : Tamas Toth – Robert Bognar
Abstract
Today the leading national economic index is GDP, and the ultimate aim of all-time economic policies is to enhance this figure. The generally accepted view: if the gross domestic production is growing in a country, it will enable the social welfare and the standard of living to improve. Nevertheless, GDP, due to its shortcomings, is not capable of fulfilling this function.

One has a choice to chose, for the alternative economic view and its alternative indexes are far more expressive than the mainstream of economics. In order to support this idea, we have evaluated the economic development and the enhancement of the national welfare of

Hungary applying the chief economic index of the economic mainstream, GDP, and an alternative index, the genuine progress indicator (GPI). GPI covers more than twenty such fields of economic life as the social expense of underemployment or the environmental expense of the draining of non-revolving energy sources. These factors are disregarded by GDP as opposed to GPI, which hereby allows the distance between the economy “shown in the news” and the economic processes sensed by the people to decrease.

Upon analysing the factors of GPI we have found that the welfare in Hungary measured with this index is significantly lower than one might expect from the GDP.
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Paper Title : Identification of Emerging Markets for Export of Switchgears from India
Author(s) : Sugandha Sinha
Abstract
The study identifies the factors that directly or indirectly influence the demand for switchgears the world over. Clusters of nations across continents which can be considered for a sortie by an Indian manufacturer of switchgears have been identified. Assuming that the Indian market has been fully tapped by the manufacturers, the study focuses on markets outside India.

To decide upon the countries that are the best investments avenues, the economic, political and structural strengths and weaknesses of nations have been considered. The recommendations made have been based upon factors like commercial viability of business, ease of operation in a particular nation etc. Exploratory research hints towards some relationship between the demand for switchgear and GDP, electricity production and per capita electricity consumption. The research tries to establish this relationship more firmly by using statistical analysis.

The study has been conducted to provide a direction, to serve as a base document to carry out further research in the identified markets. Although the research was conducted keeping in mind switchgears (the basic function of which is to control the flow of electricity) it can be extended to make inferences about products which have a direct correlation with a country's GDP and per capita electricity consumption.
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Paper Title : The Role Of Country Image In Product Appreciation
Author(s) : gnes Horvath, Judith Hamori
Abstract
Due to globalization and cumulative liberalisation of trade, today's consumers can choose from a broad palette of products that are mainly imported products from different countries. However, in line with globalization it can be seen that there is another typical tendency which is differentiation, based on various criteria. The consumer demands differentiate on the side of demands, while on the side of supply the range of products offered is getting broader and colourful.

The producers are looking for those tools which can distinguish their products, in the consumer's mind, in the tight race. When a consumer makes a decision during shopping, the origin of the products and their image are differential information. For the producers the positive image of a country can be an appropriate differential factor between products of different countries.
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Paper Title : A Study on Awareness and Effectiveness of Promotional Offerings Given by Automobile Companies in Delhi and NCR (National Capital Region)
Author(s) : Dawinder Pal, Jitendra K. Rai, Dr. Anupam Varma
Abstract
The Indian Automobile industry is one of the fastest revving up industries in the world. The tremendous growth in production capacity and with so many new entrants, the competition is getting stiffer day by day. The companies are trying hard to build their market in their respective segments. They are adopting new strategies to acquire the market share, either by adding variety to their products or by manipulating their promotional offerings. Through a series of surveys of the automobile market, this paper tries to identify the awareness and effectiveness of promotional offerings given by automobile companies, it also identifies the favorite mode of media for customers, impact of advertisement and awareness of most recently launched promotional offers and it concludes that customers awareness regarding the promotional offers given by automobile companies is very low and they want some more two way communication from the companies.
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Paper Title : MICRO AND MACROECONOMIC DILEMMAS OF SUSTAINABILITY IN AGRICULTURAL ECONOMY
Author(s) : takácsné györgy Katalin – takács Emese – takács István
Abstract
In our days, sustainable development and environmental consciousness is getting more importance. All human activities, including agriculture, are expected to use less artificial chemicals, to decrease environmental burden and, at the same time ensure adequate food supply according to the basic economic criteria. The present paper describes those farming alternatives which are based on different chemical use in crop production. It is analyzed how the profitability of crop production changes and how other conditions of farming should be changed in order to gain income with different processes (organic or precision farming). In developing countries the basic question is the primary production of food needs, however, the existence of required conditions, the costs of transition and the profitability of farming should be examined in national economy level. The changes of resource composition and yield have an impact not only on cost structure but the basic cost efficiency and viability of farm, too. Those priorities should be determined which have priority within sustainability both at farm and national level. It should be clear for the farmer, for all other participants of this branch and for the politicians, as well.
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Paper Title : The impact of urbanisation on the food economic environment in South-East Asia
Author(s) : Nemes-Sipos Sándo
Abstract
By the end of the first quarter of our century, the population of the South-East Asian region will exceed 700 million people. This number of inhabitants will be reached by the region as its growth is faster than the developed industrial countries and a little slower than the less developed regions. The increase of demand generated automatically by this growth is significant not only in itself, but also the increase of population and the parallel changing of the society, politics and economy, has a great effect on the agriculture of the region, on the food industry and in general on provisioning and consumption.

My paper tries to show, that the flow of the increased population from the country into the cities, is accompanied by an increased demand for food, and by a decrease in the food production. A change in the structure of demand plays a major role in this process of urbanisation. The altered eating habits are causing a decrease in the consumption of usual foodstuffs (millet, corn, tuberous vegetables), which are substituted by wheat, animal products, and highly processed foodstuffs. Furthermore, the above mentioned effects are reinforced by the increase of income, caused by the urbanisation and economic growth. The increase of income in the developing countries is expected to be featured by a higher food-flexibility too
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