Paper Title  : Hindalco – A Success Story
Author(s) : A. K. AGARWALA
Abstract
Following is the text of the address delivered by Shri Agarwala of the inauguration of the Eleventh Academic Programme, 1998, of Birla Institute of Management Technology, New Delhi.
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Paper Title: Towards Managerial Efficiency – Some Reflections
Author(s) : C. B. GUPTA
Abstract
‘People’ are more important than ‘technology’ or ‘Capital investment’. To abtain, the highest performance from each individual, a manager must observe some rules of behaviour like trusting the subordinates, encouraging risk, inviting dissent, developing a vision, being an expert etc. This paper tries to emphasize the importance of ‘human capita’ with live examples from world’s most successful corporations.
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Paper Title  : Management Graduates
Author(s) : BISHAN SAHAI
Abstract
Academic attainment is just one of the many factors that contribute to success on a job. But academic excellence does not translate into being good on the job. It is very important for management graduates to co-ordinate their personal objectives with the objectives of the business. The success of a manager depends on results, he achieves not in terms of conceptual or analytical brilliance. So the management graduate who has resilience and common sense will be a successful manager.

A management graduate must always remember that a lot is to be learnt on the job, form actual experience. This paper elaborates on the above subject.
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Paper Title  : Women in Management: Problems and Prospects
Author(s) : SANGHMITRA BUDDHAPRIYA
Abstract
There has been a gradual increase in the number of women in the managerial profession all over the world in recent years. Increase in women’s education, changing socio-cultural values, increasing awareness and consciousness about women’s rights and the need for supplementary income are usually cited as some of the reasons, which explain this change. However, there is still an under-representation of women in managerial jobs. Most of them hold lower and middle management positions and the number of women remains extremely low in tip management positions. This paper seeks to highlight some of issues related to women in management.
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Paper Title  : Woodland Trendsetter in Premium Casual Wear Segment
Author(s) : B. D. NATHANI
Abstract
Woodland ventured into the market about four years back with its unique causal footwear which became an instant hit with its young, mobile, outgoing clientele.

Woodland is widely regarded as trendsetter due to its highly innovative and forceful advertising and marketing strategies. This paper looks into the various aspects that helped woodland succeed.
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Paper Title  : Derivatives and Risk Management
Author(s) : S. KUMAR
Abstract
Derivatives are supposed to provide a foundation for risk management. As such they are being used widely on the global scene as risk-sharing and risk-pooling mechanism and for hedging by the financial institutions. Their use has increased vastly in international financial transactions.

On the other hand, it is also alleged that ‘derivatives’ contribute, at least partly, to the kind of volatility on the stock exchanges and in the rates of exchange that is visible on the global financial scene these days. An attempt is made in this paper to point out some of the possible ‘uses’ of ‘derivatives’ as well as the possibilities of their misuses in risk management.
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Paper Title  : Knowledge Management and HRM
Author(s) : SHIVANGI WALKE
Abstract
With multifarious initiatives being undertaken in many organizations under the garb of HRM, it is undergoing an identity crisis. We should today ask ourselves- “why the need for HRM, a concept that produces intangible results?” HRM needs to be aligned alignment. KM essentially embodies an organizational process that seeks synergistic combination of data and information-processing capacity of information technologies, and the creative and innovative capacity of human beings. KM is about making businesses work better-much better.
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Paper Title  : Euro and Its Implications for India
Author(s) : SEEMA DOGRA
Abstract
The third stage of economic and monetary union (EMU) leading to a single currency (EURO) started on 1st January 1999 with eleven countries participating in it. The main objective of the monetary union is price transparency which will result in more competition eventually bringing prices down. Also euro is likely to give stability to many volatile currencies.

For Indian companies, Europe being an important trading partner creation of euro can bring-reduction in fraction cost, charges, commission, hedging cost, etc. But whether euro can become an alternative to the dollar is yet to be seen.
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Paper Title  : Total Quality Management – Benefits
Author(s) : K. VENKATASUBAMANIAN
Abstract
Three personal traits, namely, intellectual honesty, Self control and Respect for others form the core of Total Quality Management. Next comes the PDCA cycle of Plan, Do, Check and Act. The author also describes how Quality Concepts changed over a period of time and how suitable ‘company philosophies’ create effective management practices.
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Paper Title  : Indian Processed Fruits & Vegetables: The Post WTO ERA
Author(s) : SUBIR SEN
Abstract
This paper explores the export potential of processed fruits and vegetables. It also discusses the impact of the Union Budget, the Exim Policy, and the Uruguay Round of GATT on the exports of processed fruits and vegetables. It also throws light on target markets and competitors.
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Paper Title  : Understanding the Changing Focus of marketing and its Integration with Product Development for The Next Millennium
Author(s) : KAVITA SARIN
Abstract
The entire ‘consuming’ scene is changing, technologically the products are becoming superior yet the consumer is not interested, if it does not appeal to him emotionally. In the present scenario, people choose based on their moods. The selling equation is therefore changing. To be successful a product today must have a sense of ‘product soul’. For a product to be successful in the next millennium, Product Design and Development, and Marketing will be one integrated function. 
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Paper Title  : Act on Fact
Author(s) : RAJNISH MATHUR
Abstract
Statistical database is a wonderful tool for putting your point across. It will help you to win a point at crucial times. It is hard work to keep your data up to date and authentic, but at performance evaluation time. All that your boss has to say is that you missed your target.

Make a habit of getting your facts right, act on fact, plan, do, check and act. To do this successfully, a good statistical database and its analysis are the key.
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Paper Title  : Choosing the Company of Your Dreams
Author(s) : RAWEESH CHAUDHARY
Abstract
A tough task during placements is to choose the right company to join. The two important parameters which must be considered are a) risk factor of the industry in which the company operates and b) the Growth prospects of the company using the above parameters, the paper discusses the high and low points of each combination of risk and growth and making a career decision based on it.
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Paper Title  : The Greatest Threat to Indian Corporates is from Inside!!!
Author(s) : ANUJ GOEL
Abstract
A lot has been said about the threats (and a little about the benefits) to the domestic industry from the continuing liberalization process of the Indian economy. This paper tries to identify the intrinsic reasons which contribute to the Indian non-competitiveness leading to higher fear psychosis.
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Paper Title  : Challenges of Sustainable Excellence in the 21st Century
Author(s) : MRITYUNJAY ATHREYA

Abstract
The next century is staring us in the face. Numerous challenges exist too. With internal liberalization and globalization, sheer survival is becoming a challenge to many firms. These challenges including survival can be met with a shared vision, and social responsibility among others. The Organization of the next century should be capable of being creative in formulating, implementing, updating, and even changing its strategies mid stream, when necessary or when profitable. The outgoing 20th century has witnessed many system gaps and indiscipline. All this has to change.
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Paper Title  : Keys to Project Management
Author(s) : M.P. SINGH
Abstract
No project can be managed, leave alone efficiently without it being treated as a mission, and a mission is not so if it does not have goals.

Project by definition is a set of various different sub sets of activities which has to be strewn and interwoven into a perfect shape in such a way that it is productive, qualitative and is profitable all at the same time.

Typically the best managed projects have at any given point of time, a well knit project team which works to co-ordinate different activities.
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Paper Title  : Ethics & Business
Author(s) : MOHIT KUMAR
Abstract
Many questions regarding ethics and business puzzle young managers who join an organization fresh after their college. These questions dog them even during the later part of career. What has to be the role of young managers in a such a scenario? This paper explores these questions and looks for their answers in a manner that a balance, albeit a delicate one, is struck between business and ethics.