South Asian Journal of Business and Management Cases

South Asian Journal of business and Management Cases is published by SAGE Publications.London,New Delhi,New York and Sydney – in June and December .Copyright 2012 Birla Institute of Management Technology .All rights reserved .No portion of the contents may be reproduced in any form without permission in writing from the publisher.

About Birla Institute of Management Technology (BIMTECH)

BIMTECH, situated at Greater Noida in National Capital Region, was established in 1988 under the aegis of the Birla Academy of Art and Culture and is supported by B.K. Birla Group of companies. BIMTECH is engaged in delivering research, academic programmes at master’s and doctoral level, training and consulting to corporates and other organizations. BIMTECH has partnership with 40 foreign universities and organizations and is signatory of Responsible Business Education with PRME and UN Global Compact. It has been ranked in the top 10 private business schools of India and has come to be regarded as a premier institution to deliver quality education and impart values. There is a focus on fundamentals, respect for the individuals and a seriousness of purpose. This is reflected in various dimensions: interface with corporates, partnership with educational institutions of repute at international levels, building intellectual capabilities, initiatives in areas of societal concern, and strong cultural affinities.

About SAGE Publications India Private Ltd.


SAGE is an independent international publisher of books, journals and electronic media. Innovative ideas and approaches consistently distinguish SAGE’s publishing, across all of its programmes. Globally, SAGE publishes over 650 journals, including those of over 290 learned societies and institutions, and over 1,500 books a year across a broad range of subject areas including business, humanities, social sciences, and science, technology, and medicine. Known for its commitment to quality and innovation, SAGE is a world leader in its chosen scholarly, educational, and professional markets. The company’s highest priority is to make any contact you have with SAGE-whether as a book author, a journal editor, a contributor to one of its journals, a customer, or a reader-a pleasant and rewarding experience.

1 Effects of Changing Business Environment on Organization Performance: The Case of HMT Watches Ltd. by Utpal Chattopadhyay and Pragya Bhawsar

2 Change Management Drivers: Entrepreneurship and Knowledge Management 
by Ajoy K. Dey

3 Strategic Management Using Balanced Scorecard?A Case Study on Tata Power 
by Meenu Chopra, Vikas Gupta, Bharat Chhabra

4 Next Education: Technology Transforming Education by Neetu Yadav, Kritesh Gupta and Vibhor Khetrapal

5 Patanjali Ayurveda Limited: Attraction of Ayurveda Products by Rambalak Yadav

6 The ?BIBA? Woman of India: A Model for Women Economic Empowerment 
by Seema Sharma and Dhwani Gambhir

7 Volkswagen on the Touch-stone by P. Bala Bhaskaran and Prabir Kumar Bandyopadhyay


SAGE’s products include:

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  • Innovative teaching texts for college courses and supplementary reading.
  • Professional books at the forefront of knowledge, contributing to the disciplines of the future.
  • Retail books targeted at the informed and general reader.

Orders of SAJBMC

Orders from the Americas should be sent to SAGE Publications Inc,2455 Teller Road ,Thousand Oaks,CA 91320,USA (Tel:008008187243 / Email:journals@sagepub.com). Orders from the UK,Europe ,the Middle East ,Africa and Australia should be sent to SAGE Publications Ltd.,1 Oliver ‘s yard ,55 City Road,London,EC1Y 1SP,UK (Tel: 02073248500 / Email: subscription@sagepub.co.uk ).

Inquries from India / South Asia about single issue rates ,availability of back issues,either electronic only or print only rates for institutions ,advertising and permission requests should be sent to SAGE Publications India Private Limited,B1/I -1 ,Mohan Cooperative Industrial Area ,Mathura Road,New Delhi 110044 (Tel: 91-11-40539222 / Fax : 91-11-40539234/Email: sage@vsnl.com or journalssubs@sagepub.in).Inquries from the Americas should be sent to the California addess (above) ,while those from the UK,Europe ,the Middle East ,Africa and Australasia should be sent to the London address(above).




Submit Paper


Manuscript Submission Guidelines: 

Manuscript Submission Guidelines: South Asian Journal of Business and Management Cases 

This Journal is a member of the Committee on Publication Ethics

Submissions of manuscripts and all editorial correspondence should be made electronically, as e-mail attachment, using Microsoft Word or other standard word processing software, addressed to:

Dr A. K. Dey
South Asian Journal of Business and Management Cases
Birla Institute of Management Technology
Plot No. 5, Knowledge Park II, Greater Noida, India
E-mail: ak.dey@bimtech.ac.in

Only manuscripts of sufficient quality that meet the aims and scope of South Asian Journal of Business and Management Cases will be reviewed.

There are no fees payable to submit or publish in this journal.

As part of the submission process you will be required to warrant that you are submitting your original work, that you have the rights in the work, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you.

1. What do we publish?

1.1 Aims & Scope
1.2 Article types
1.3 Writing your paper

2. Editorial policies

2.1 Peer review policy
2.2 Authorship
2.3 Acknowledgements
2.4 Funding
2.5 Declaration of conflicting interests

3. Publishing polices

3.1 Publication ethics
3.2 Contributor’s publishing agreement
3.3 Open access and author archiving

4. Preparing your manuscript

4.1 Formatting
4.2 Artwork, figures and other graphics
4.3 Supplementary material
4.4 Reference style
4.5 English language editing services

5. Submitting your manuscript

5.1 Information required for completing your submission
5.2 Permissions

6. On acceptance and publication

6.1 SAGE Production
6.2 Online First publication
6.3 Access to your published article
6.4 Promoting your article

7. Further information

1. What do we publish?

1.1 Aims & Scope

Before submitting your manuscript to South Asian Journal of Business and Management Cases (SAJBMC), please ensure you have read the Aims & Scope.

1.2 Article types

South Asian Journal of Business and Management Cases (SAJBMC) invites stimulating original, unpublished research/teaching cases, case studies, based on primary and/or secondary data, empirical data, or significant experience of learning on various facets of management. Pure and applied research does not fall under the domain of SAJBMC. Fictitious cases are not welcome.

SAJBMC aims at international relevance and encourages authors from all over the world, but a certain preference will be given to papers that focus on socio-economic context of South Asian region.

For Further details please see our Welcome Kit for the Authors.

Preferred Case Focus

Cases from all management disciplines are welcome, including but not limited to the following:

  • Innovation, entrepreneurship, sustainability and CSR, human resources management, organization development, transnational cultural impacts, knowledge management, technology management;
  • Strategy, management interventions, organization experiences and practices, management science, management decision making, globalization, international trade;
  • Operations management, logistics, supply chain management, service operations management, marketing management, information technology;
  • Social enterprise management, NGOs and NPOs, public sector management, civic administration, public-private partnership.
  • Ethics, corporate governance, ecology, financial inclusion, business excellence, business process reengineering, Accounting, and finance

Journal prefers problem identification, decision focused, application-based cases containing contextual dilemma (such as ethical issues), cases that deals with recent business or people related issues, having strong linkages with theory, places dilemma before the reader within first two paragraphs, includes controversy, contrasts, conflicts, and other dramatic elements, all such cases will need the presence of protagonist. Cases written with primary data or single frim cases written with secondary data, must obtain the consent to publish from the target organisation and are written using 5000 words or less – tables and figures included

Please format your submissions as per the following guidelines:

Please format your submissions as per the following guidelines:

  • Abstract (150–200 words): Should bring out the purpose and importance of the case.
  • Keywords (5–7 words).
  • All submissions should only be in MS word document.
  • Follow APA style. Take extra care in the reference section. Check if all citations are appearing in the reference section and vice- versa.
  • Remove all notes. Convert them into citation and referencing. For a case written with the help of secondary data, endnotes may be retained.
  • Ensure the proper style of citation and referencing for materials downloaded from the website. Most of the journals follow ‘Retrieved from…’ and ‘Accessed on…’
  • Use UK English. Write ‘Analyse’ instead of ‘Analyze’.  Write ‘Colour’ instead of ‘Color’.
  • All figures and tables should be in black and white. Colour displays are not acceptable.
  • Please remember that in a black and white print, reproduction of half-tone figures is of poor quality. 
  • As much as possible avoid copy paste of tables and graphs. Redraw afresh. Copy pasted figures or tables are not accepted.
  • Each table and each figure should have table and figure numbers and titles. Separate numbering for tables and figures. Each table and figure must have a source.
  • The entire document, including tables, figures, and graphs, must be in Times New Roman 12 point font size with 1.5 line spacing. Follow APA style
  • Exercise utmost care to avoid spelling and grammatical errors. Proofread the copy carefully. Take help of experts
  • The full document, including abstract, tables, figures, graphs and references, should not exceed 5000 words.
  • For the benefit of the international audience, all financial figures expressed in any currency should have USD equivalent as well. Units of million and billion should be used.
  • Annexures (diagrams, images, figures, tables, graphs): Please follow instructions as detailed in the section ‘The Guidelines’.
  • Endnotes: These should be consecutively numbered and presented at the end of the article.
  • Bio briefs: Please furnish brief particulars of each author in not more than 25 words.
  • No need to submit a teaching note. The journal does not publish a teaching note.

Permissions, Releases and Declaration

  • Material taken directly from a copyrighted source, including a website, should be clearly identified, and the copyright holder’s written permission to reproduce it must be submitted in a separate file. Obtaining permission to reproduce copyrighted material is the author’s responsibility, as is payment of any fees the copyright holder may request. Further information and a template Permission Request Letter is available in the Permissions section on SAGE’s Journal Author Gateway (http://www.sagepub.com/authors/journal/permissions.sp).  
  • Identifiable images of people should be accompanied by a signed release granting permission for their likeness to be reproduced in an article. (In children’s cases, the release form must be signed by a parent or guardian.) Authors can download the Audio-Visual Likeness Release Form at http://www.sagepub.com/upmdata/27488_Audio_Video_Visual_Likeness_Release...  
  • Each submission must be accompanied by a Declaration (format as under) signed by all the authors. Please pick what is applicable from 3/4.
  1. The submission is original, unpublished and not submitted simultaneously to any journal/ conference/seminar for consideration of publication/presentation.
  2. Formal permissions have been obtained from responsible authorities for use of copyrighted information, reproductions. These are attached vide list enclosed.
  3. We have used primary sources of information/information from a sponsored research study/ project. The permission from a responsible authority to use the same is attached.  
  4. We have used only secondary sources of information as available in the public domain and none of these is copyrighted.
  5. We alone are responsible for the correctness of events, the accuracy of information and data used and charges of plagiarism. We have followed ethics and research protocol.
  6. We agree to the terms of publication and transfer of copyrights to BIMTECH and/or its chosen publisher SAGE Publications India Pvt. Ltd, as per Journal Contributor’s Publishing Agreement, in the event of acceptance of our paper.

The Guidelines

  • Contributors must provide their affiliation, complete postal and e-mail addresses. In case there are two or more authors, the corresponding author’s name and contact details should be clearly indicated on the first page.
  • It is the author’s responsibility to disclose any potential conflict of interest regarding the manuscript.
  • All figures, i.e., diagrams, images and photographs, and tables should be provided separately from the text at the end and numbered in the order that they appear in the text. Locations of tables and figures should be indicated in the text using callouts (e.g., ‘[see Table 1]’). Each figure and table should have a heading, an explanatory caption if necessary, and a source or reference in a separate file.
  • Black and white illustrations must be supplied electronically at a resolution of at least 300 dpi and 1500 pixels, like .eps, .tif or .jpg files. They should be saved separately from the article file. All figures should have short descriptive captions and source details typed on a separate sheet. Even for photographs/images available in the public domain, it should be clearly ascertained whether or not their reproduction requires permission for purposes of publishing (which is a profit-making endeavor).
  • Endnotes should be numbered serially, the numbers embedded in the manuscript. The notes should be presented at the end of the article. Notes must contain more than a mere reference.
  • Use British rather than American spellings. Use the ‘z’ variant of British spelling.
  • It is the responsibility of authors to ensure that their articles are written in an acceptable international standard of English.
  • Submissions should use non-sexist and non-racist language.
  • When referring to social actors ‘woman/women’ should be used, not ‘female/females’, unless the context requires otherwise. Similarly, ‘man/men’ should be used, not ‘male/males’. ‘Female’ and ‘male’ should be used when referring to the construction of social identity.
  • Use single quotes throughout. Double quotes should only be used within single quotes. Spellings of words in quotations should not be changed. Quotations of 45 words or more should be separated from the text and indented with a line space above and below.
  • While referring to periods/decades, use ‘nineteenth century’/‘1980s’. Spell out numbers from one to nine, 10 and above to remain in figures. However, for exact measurements use only figures (3 km, 9 percent not %). Use thousands and millions (e.g., not lakhs and crores).
  • Use of italics and diacriticals should be minimized but used consistently. Avoid excessive use of italics for emphasis, but use italics for book titles, journal names, and foreign words.

1.3 Writing your paper

The SAGE Author Gateway has some general advice and on how to get published, plus links to further resources.

1.3.1 Make your article discoverable
When writing up your paper, think about how you can make it discoverable. The title, keywords and abstract are key to ensuring readers find your article through search engines such as Google. For information and guidance on how best to title your article, write your abstract and select your keywords, have a look at this page on the Gateway: How to Help Readers Find Your Article Online

2. Editorial policies

2.1 Peer review policy

Papers received will first undergo editorial scrutiny to judge suitability. The shortlisted papers will go through a double-blind peer-review process. The journal uses TURNITIN software to check the originality of submissions.

Differentiated Review Process

SAJBMC distinguishes itself in the 'structure' and 'approach' of its unique publishing review process.

Revolving Door Desk Review:

We ensure that the initial desk review is completed in three to four weeks’ time. The outcome of this stage decides if the case can be taken forward for peer review. Quick turnaround time helps the author to revise and resubmit or, for rejected cases, the author may consider some other journal. Authors are encouraged to remind the editor if Desk Review is taking more than three weeks.

Transparent Peer Review:

It is a blind review by two reviewers which is generally completed in three to four months. Cases are accepted only if both reviewers recommend 'Acceptance'. Any dispute is resolved by the editor. The SAJBMC reviews are done with an approach of 'Review and Improve' and not 'Review and Reject'.

We work with patience particularly with those submissions in which we see a potential to convert them into good research publications. We provide detailed tips for improvement especially to authors who are in their early stage of career.

2.2 Authorship

All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.

2.3 Acknowledgements

All contributors who do not meet the criteria for authorship should be listed in an Acknowledgements section. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.

Please supply any personal acknowledgements separately to the main text to facilitate anonymous peer review.

2.3.1 Writing assistance
Individuals who provided writing assistance, e.g. from a specialist communications company, do not qualify as authors and so should be included in the Acknowledgements section. Authors must disclose any writing assistance – including the individual’s name, company and level of input – and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.

2.4 Funding

South Asian Journal of Business and Management Cases requires all authors to acknowledge their funding in a consistent fashion under a separate heading.  Please visit the Funding Acknowledgements page on the SAGE Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state that: This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors. 

2.5 Declaration of conflicting interests

South Asian Journal of Business and Management Cases encourages authors to include a declaration of any conflicting interests and recommends you review the good practice guidelines on the SAGE Journal Author Gateway

3. Publishing Policies

3.1 Publication ethics

SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway

3.1.1 Plagiarism
South Asian Journal of Business and Management Cases and SAGE take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarised other work or included third-party copyright material without permission or with insufficient acknowledgement, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to: publishing an erratum or corrigendum (correction); retracting the article; taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies; or taking appropriate legal action.

For each case, the upper limit of similarity index is currently fixed at 15%.

3.1.2 Prior publication
If material has been previously published it is not generally acceptable for publication in a SAGE journal. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the SAGE Author Gateway or if in doubt, contact the Editor at the address given below.

3.2 Contributor’s publishing agreement     

Before publication, SAGE requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. SAGE’s Journal Contributor’s Publishing Agreement is an exclusive licence agreement which means that the author retains copyright in the work but grants SAGE the sole and exclusive right and licence to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than SAGE. In this case copyright in the work will be assigned from the author to the society. For more information please visit the SAGE Author Gateway

3.3 Open access and author archiving

South Asian Journal of Business and Management Cases offers optional open access publishing via the SAGE Choice programme. For more information please visit the SAGE Choice website. For information on funding body compliance, and depositing your article in repositories, please visit SAGE Publishing Policies on our Journal Author Gateway.

4. Preparing your manuscript for submission                                                              

4.1 Formatting

The preferred format for your manuscript is Word. Word templates are available on the Manuscript Submission Guidelines page of our Author Gateway.

4.2 Artwork, figures and other graphics

For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit SAGE’s Manuscript Submission Guidelines  

Figures supplied in colour will appear in colour online regardless of whether or not these illustrations are reproduced in colour in the printed version. For specifically requested colour reproduction in print, you will receive information regarding the costs from SAGE after receipt of your accepted article.

4.3 Supplementary material

This journal is able to host additional materials online (e.g. datasets, podcasts, videos, images etc) alongside the full-text of the article. For more information please refer to our guidelines on submitting supplementary files

4.4 Reference style

South Asian Journal of Business and Management Cases adheres to the APA reference style. View the APA guidelines to ensure your manuscript conforms to this reference style.

  • References: A consolidated listing of all books, articles, essays, theses and documents referred to (including any referred to in the tables, graphs and maps) should be provided at the end of the article.
  • Arrangement of references: Reference list entries should be alphabetized by the last name of the first author of each work. In each reference, authors’ names are inverted (last name first) for all authors (first, second or subsequent ones); give the last name and initials for all authors of a particular work unless the work has more than six authors. If the work has more than six authors, list the first six authors and then use et al. after the sixth author’s name.  
  • Chronological listing: If more than one work by the same author(s) is cited, they should be listed in order by the year of publication, starting with the earliest.  
  • Sentence case: In references, sentence case (only the first word and any proper noun are capitalized – e.g., ‘The software industry in India’) is to be followed for the titles of papers, books, articles, etc.  
  • Title case: In references, Journal titles are put in title case (first letter of all words except articles and conjunctions are capitalized – e.g., Journal of Business Ethics).  
  • Italicize: Book and Journal titles are to be italicized.

Citations and References should adhere to the guidelines below (based on the Publication Manual of the American Psychological Association, 6th edition). Some examples are given below:
In text citations:

  • One work by one author: (Kessler, 2003, p. 50) or ‘Kessler (2003) found that among the epidemiological samples..’.
  • One work by two authors: (Joreskog & Sorborn, 2007, pp. 50–66) or Joreskog and Sorborn (2007) found that..
  • One work by three or more authors: (Basu, Banerji & Chatterjee, 2007) [first instance]; Basu et al. (2007) [Second instance onwards].
  • Groups or organizations or universities: (University of Pittsburgh, 2007) or University of Pittsburgh (2007).
  • Authors with same surname: Include the initials in all the in-text citations even if the year of publication differs, e.g., (I. Light, 2006; M.A. Light, 2008).
  • Works with no identified author or anonymous author: Cite the first few words of the reference entry (title) and then the year, e.g., (‘Study finds’, 2007); (Anonymous, 1998).
    If abbreviations are provided, then the style to be followed is: (National Institute of Mental Health [NIMH], 2003) in the first citation and (NIMH, 2003) in subsequent citations.
  • Two or more works by same author: (Gogel, 1990, 2006, in press)
  • Two or more works with different authors: (Gogel, 1996; Miller, 1999)
  • Secondary sources: Allport's diary (as cited in Nicholson, 2003).


Patnaik, U. (2007). The republic of hunger. New Delhi: Three Essays Collective.

Edited Books: 
Amanor, Kojo S., & Moyo, S. (Eds.) (2008). Land and sustainable development in Africa. London and New York: Zed Books.

Translated books: 
Amin, S. (1976). Unequal development (trans. B. Pearce). London and New York: Monthly Review Press.

Book chapters: 
Chachra, S. (2011). The national question in India. In S. Moyo and P. Yeros (Eds.), Reclaiming the nation (pp. 67–78). London and New York: Pluto Press.

Journal articles: 
Foster, J.B. (2010). The financialization of accumulation. Monthly Review62(5), 1-17. doi: 10.1037/0278-6133.24.2.225 [DOI number optional]

Newsletter article, no author:
Six sites meet for comprehensive anti-gang intiative conference. (2006, November/December). OOJDP News @ a Glance. Retrieved from http://www.ncrjs.gov/html
[Please do not place a period at the end of an online reference.]

Newspaper article:
Schwartz, J. (1993, September 30). Obesity affects economic, social status. The Washington Post, pp. A1, A4.

In-press article:
Briscoe, R. (in press). Egocentric spatial representation in action and perception. Philosophy and Phenomenological Research. Retrieved from http://cogprints.org/5780/1/ECSRAP.F07.pdf

Non-English reference book, title translated into English:
Real Academia Espanola. (2001). Diccionario de la lengua espanola [Dictionary of the Spanish Language] (22nd ed.). Madrid, Spain: Author.

Special issue or section in a journal: 
Haney, C., & Wiener, R.L. (Eds.) (2004). Capital punishment in the United States [Special Issue]. Psychology, Public Policy, and Law10(4), 1–17.

4.5 English language editing services

Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the journal’s specifications should consider using SAGE Language Services. Visit SAGE Language Services on our Journal Author Gateway for further information.

5. Submitting your manuscript

Submissions of manuscripts and all editorial correspondence should be made electronically, as an e-mail attachment, using Microsoft Word (please do not send .pdf files) or other standard word processing software, addressed to:

Dr A. K. Dey
South Asian Journal of Business and Management Cases
Birla Institute of Management Technology
Plot No. 5, Knowledge Park II, Greater Noida, India
E-mail: ak.dey@bimtech.ac.in

5.1 Information required for completing your submission

You will be asked to providecontact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. At this stage please ensure you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).

5.2 Permissions

Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures or lengthy quotations previously published elsewhere. For further information including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the SAGE Author Gateway

6. On acceptance and publication           

6.1 SAGE Production

Your SAGE Production Editor will keep you informed as to your article’s progress throughout the production process. Proofs will be sent by PDF to the corresponding author and should be returned promptly.  Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. Please note that if there are any changes to the author list at this stage all authors will be required to complete and sign a form authorising the change.

6.2 Online First publication

Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the SAGE Journals help page for more details, including how to cite Online First articles.

6.3 Access to your published article

SAGE provides authors with online access to their final article.

6.4 Promoting your article

Publication is not the end of the process! You can help disseminate your paper and ensure it is as widely read and cited as possible. The SAGE Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.

7. Further information

Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to the South Asian Journal of Business and Management Cases editorial office as follows:


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