Faculty Directory

  • Name: Dr. Anushree Tandon
  • Designation: Assistant Professor
  • Center: Retail Management Program
  • Extension: 389
  • Email: anushree.tandon@bimtech.ac.in
  • Dr Anushree Tandon holds her Ph.D. from MNNIT Allahabad and Master of Business Administration from ICFAI University. She has over two years of teaching experience and is UGC-NET qualified.

    She completed her PhD in the field of Customer Experience and Retail Management. Her published articles have featured in ABDC, Scopus and SSCI listed journals including Asia Pacific Journal of Marketing and Logistics, Global Business Review, The Case Center, and International Journal of Business Innovation & Research.

    She is on the review board of Inderscience, GiestScience, Emerald Publications, Amity University Journals. She is also on the Editorial Board of Journal of Management Sciences – GeistScience Publication (ISSN – 2313-0113 (online), 2413-8657 Print). 

Academic Experience

Previously Visiting Faculty at MNNIT Allahabad (2014 – 2015), Assistant Professor at Amity University (2016 – 2018)

Awards Academic Honours

Best Paper Award in International Conference on Advances on Management & Technology held at SMS, MNNIT Allahabad on 29 – 31 January 2015 for Paper entitled ‘Understanding Mall Shopping Experiences: Examining the Effect of Gender on Mall Attractiveness of Shoppers in a Tier III city’.

Conference Papers

  • Tandon, A., Gupta, A. & Jain, R. (2017). Beyond the Metropolitan Retail Environs: Understanding the Dimensions of Mall Attractiveness for Indian Shoppers in Tier II & III Cities, Book of Abstracts: 2017 IIM Indore-NASMEI Summer Marketing Conference (pp. 166), New Delhi: Emerald Publishing. ISBN: 978-1-78635-416-17.
  • Tripathi V. & Tandon A (2015) Understanding Mall Shopping Experiences: Examining the Effect of Gender on Mall Attractiveness of Shoppers in a Tier III city, In Edited book, Advances in Management Technology: Mapping Strengths with Opportunities (pp. 230 – 234), New Delhi: McGraw Hill. ISBN 978-93-392-2075-3.
  • Tripathi V., Tandon A. & Kumar S. (4th – 5th November, 2014). Social Marketing Effectiveness: Analyzing Government Policies & Interventions for Cessation of Tobacco Use, Conference   Proceedings of International Conference on Corporate Social Responsibility, Colombo, Sri Lanka: TIIKM, University of Sri Jayewardenepura, Sri Lanka, Management and Science University, Malaysia.


Ph.D Motilal Nehru National Institute of Technology Allahabad
Masters MBA,  ICFAI University
Bachelors BSc. Allahabad University


Research Interest/Initiatives/Publications

Shopping motivations, value co-creation, Consumer/employee experiences and emotions.

Selected Publications

  • Gupta, A. & Tandon, A. (2018)  Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting, In Edited book, Advances in Theory and Practice of Emerging Markets (pp. 255 – 272), Springer Nature ISBN 978-3-319-75013-2
  • Jain R. & Tandon A. (2017). Strategizing for Brand Equity Sustenance: The Case of (Creating Customer Connect) Paper Boat.  The Case Center (CASE - Reference no. 517-0195-1).
  • Tandon A., Gupta A. & Tripathi V. (2016). Managing Shopper Experience through Mall Attractiveness Dimension: An Experience of Indian Metro Cities. Asia Pacific Journal of Marketing and Logistics (SSCI, Scopus, ABDC B, Emerald Publishing ISSN 1355-5855), 28(4), 1-27
  • Tandon A., Tripathi, V. & Gupta, A. (2016). The Viability of Benefit Segmentation in Tier – II cities of India – Identifying Benefits Sought by Indian Customer, International Journal of Business Innovation & Research (Scopus, ABDC C, Inderscience ISSN online 1751-0260), 10(4), 501-518 
  • Tripathi V., Tandon A & Gupta, A. (2015) Case on 'Experiencing Flavorful Fun: Delighting Customers the RB Way’, Global Business Review (Scopus, ABDC C, Sage Publication ISSN 09721509), 16(2), 1 – 7.
  • Tandon A., Tripathi, V. & Gupta, A. (2014). The Transformation of Value and Evolution of Customer Experiences. International Journal of Indian Culture and Business Management, (ABDC C, Inderscience ISSN Online 1753-0814) 8(4), 424 – 441

Seminar Speakers

  • Invited Panelist for HR Conclave at Lloyd Business School on February 10, 2018.