Meet the VisionariesOur Distinguished Faculty at Birla Institute of Management Technology
Assistant Professor
Dr. Ankit Kumar Sinha is an Assistant Professor in the Marketing & Retail area at Birla Institute of Management Technology. He holds a PhD in Marketing from the Indian Institute of Management Ranchi, with research interests in digital marketing, human–computer interaction, avatars, social media marketing, extended reality, and AI-enabled consumer interactions. His doctoral research examined the role of avatars in shaping user behavior and engagement on social media platforms.He holds an MBA in Marketing from the Central University of Rajasthan, where he graduated first in the Marketing specialization. He has published research in leading journals, including Electronic Markets, Journal of Global Marketing, and Journal of Foodservice Business Research. He has also presented his work at several national and international conferences. His professional experience spans both academia and industry, including positions at Indian Institute of Management Indore and InterGlobe Technology Quotient (IndiGo Group). He is a two-time UGC-NET qualifier and a recipient of the Research Scholar’s Day Excellence Award (2025).
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