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Our Distinguished Faculty at Birla Institute of Management Technology
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Chandan Kumar Behera

Assistant Professor

Biosketch

Dr. Chandan is a PhD scholar in Marketing at the Indian Institute of Management Lucknow. After earning his MBA from the Indian Institute of Management Raipur, he worked for 58 months as a Sales and Marketing Manager in the steel and IT industries, managing both B2B and B2C portfolios. During this time, he collaborated closely with senior management to develop and implement strategic marketing initiatives. These experiences gave him valuable insights into market dynamics, consumer decision-making, and organizational challenges—lessons he now integrates into his teaching and research.

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Education

  • PhD* 2025 Indian Institute of Management Lucknow 7.51
  • MBA** 2016 Indian Institute of Management Raipur 6.95
  • BBA 2014 Utkal University, Odisha 73.50%

Teaching courses and new courses developed

  • Sales (B2B and B2C)
  • Distribution
  • Advertising
  • AI in Marketing & Sales

Experience

Organization – Name and Location Position/Rank From (Full Date) To (Full Date) Job Profile in brief
Sagar Business Private Limited AGM-Business Development 05.07.2018 25.06.2021 Management of retail channel sales and project sales of Tata Steel Odisha Distributor
Kwickbhoj Private Limited Marketing Manager 06.11.2017 30.06.2018 Management of marketing and sales of Popyyez, a seed funded food start-up in Mumbai
Thrymr Software Pvt. Ltd Sales Manager 01.04.2016 30.06.2017 Handled the sales cycle of the Thrymr Software, an IT product development start-up

Research Paper and Working Paper

  • Behera, C. K., & Kumra, R. (2024). Two decades of mobile payment research: A systematic review using the TCCM approach. International Journal of Consumer Studies, 48(1), e13003. https://doi.org/10.1111/ijcs.13003 (ABDC-A)
  • Behera, C. K., & Dadra, R. (2023). Understanding young consumers’ attitude formation for new-age fintech credit products: An SOR framework perspective. Journal of Financial Services Marketing. https://doi.org/10.1057/s41264-023-00247-3 (ABDC-B)
  • Khalek, S. A., Samanta, T., & Behera, C.K. (2024). Online grocery services evolution and trends: a bibliometric approach. International Journal of Retail & Distribution Management. 10.1108/IJRDM-01-2024-0010 (ABDC-A)
  • Dadra, R., Sonavane, A., Bachwani, S., & Behera, C.K. (2024). Beyond credit cards: a TEP perspective on buy-now-pay-later adoption. Journal of Global Scholars of Marketing Science. https://doi.org/10.1080/21639159.2024.2391282 (ABDC-B)
  • Khalek, S. A., Behera, C.K., & Samanta, T. (2023). An integrated framework for understanding information disclosure behaviour in mobile payment services. Journal of Financial Services Marketing. https://doi.org/10.1057/s41264-023-00257-1 (ABDC-B)

Areas of interest and Research

  • Consumer Credit
  • Advertising
  • Mobile Payment
  • Consumer Behaviour

Conference Seminar Paper and Presentations

    International

  • Macromarketing Conference (2024): “Mind over Money: The Impact of Mindfulness in Controlling Overspending”

    • National

  • IIM Vishakhapatnam Marketing Conference, Vipanan (2023): “The Role of Affordability, Flexibility, and Structural Assurance in Forming Attitude for New-age FinTech Credit Products in the Younger Generation”
  • IIM Kashipur Management Education and Research Colloquium (MERC) (2023): “The Role of Affordability, Flexibility, and Structural Assurance in Forming Attitude for New-age FinTech Credit Products in the Younger Generation”

Research in Progress

    Articles under review

  • Behera, C.K., Sharma, P., & Kumra, R. Unveiling Trends in Consumer Credit Research: A Bibliometric Coupling and Content Analysis Approach. Journal of Consumer Behaviour. (ABDC-A) (Review & Resubmit)
  • Sonavane, A. Behera, C.K. Salespeople Motivation: A TCCM based review and future research agenda. Journal of Business-to-Business Marketing. (ABDC-B) (Review & Resubmit)
  • Behera, C.K., Khalek, S. A., & Samanta, T. Investigating discontinuance behaviour in mobile payment systems: The role of perceived risks, trust, and structural assurance. Journal of Organizational Computing and Electronic Commerce. (Under Review) (ABDC-A)

    • Articles under preparation

  • Behera, C. K., & Kumra, R. Intelligence in point-of-sale financing! understanding shoppers’ intention to use fintech credit products.
  • Behera, C.K., Khalek, S. A., & Samanta, T. Investigating the influence of service failure in intention to recommend mobile payment systems.
  • Behera, C.K., Sharma, P., Shankar, A., & Kumra, R. Mind over money: the impact of mindfulness in controlling credit overspending.
  • Behera, C.K., Khalek, S. A., & Samanta, T. Charity in Monochrome: Understanding the impact of black and white color advertisements on charity donation.
  • Behera, C.K. Sharma, P. Picture Matters! Investigating the power of picture of the CEO in corporate apology messages.

Magazine and Newspaper Article

  • October 15, 2023, The Conversation Canada, “The Hidden Risks of Buy Now, Pay Later: What Shoppers Need to Know,” (here). Republications: Yahoo! News (here), Winnipeg Free Press (here).
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