Expert Talk by Mr. Prajwal Shettigar, Manager – HR, Walnut Folks Group
Expert Talk by Mr. Prajwal Shettigar
Date: 28th February 2026
Speaker: Mr. Prajwal Shettigar, Manager – HR, Walnut Folks Group
Topic : Breaking Into the Digital & Influencer Industry: Career Pathways and Interview Readiness from an HR Lens
We had the privilege of hosting Mr. Prajwal Shettigar for a comprehensive session covering the evolving landscape of digital and influencer-driven marketing. His insights offered a blend of real-world experience, strategic thinking, and industry expertise.
Mr. Shettigar explained how confluence marketing seamlessly integrates creativity, data, strategy, and influencer collaborations. He emphasized how storytelling combined with performance metrics leads to impactful and scalable brand campaigns. Students gained clarity on how agencies manage campaigns end‑to‑end—from planning and content development to execution.
The session highlighted that influencer marketing is not merely about posting content; it’s about building authentic communities. Different influencer categories—nano, micro, macro, and celebrity—were discussed in detail. Mr. Shettigar also shared how brands evaluate influencers using engagement rates, niche relevance, and audience quality rather than follower numbers.
He shed light on how celebrity endorsements can help brands achieve immediate visibility and trust. The audience gained valuable understanding of celebrity management, contracts, brand alignment, and reputation building. Matching the right celebrity with the right brand was highlighted as a key success factor.
Mr. Shettigar stressed that performance marketing is grounded in measurable results. Metrics such as ROI, conversions, impressions, and click-through rates play a central role in optimizing campaigns. He also emphasized that creativity must work hand-in-hand with analytics for true marketing success.
This session offered attendees a holistic understanding of modern marketing practices and the critical role data plays in shaping creative strategies.
