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Case Studies

Singh, H. (2026). Neela Film Productions Private Limited: Sustaining family-friendly comedy in a shifting media landscape. Emerald. https://doi.org/10.1108/TCJ-06-2025-0202 (Scopus)
Roy, V. D. (2025). Building purposefully and sustainably through innovation: The strategic business transformation of East-West Seed India. The CASE Journal. https://doi.org/10.1108/TCJ-01-2025-0027

Chaturvedi, A., Yadav, A., & Jain, P. (2025). IFB: Striving for growth in India’s dynamic home appliances market. The Case Centre-UK. https://www.thecasecentre.org/products/view?id=206105
Singh, H. (2025). United Villages Children’s Foundation: Empowering communities with corporate partnerships. Ivey Publishing. https://www.iveypublishing.ca/s/product/united-villages-childrens-foundation-empowering-communities-with-corporate-partnerships/01tOF000009mHpNYAM

Jain, P. (2024). Case study of Asia’s most successful brand – boAT. Journal of Information Technology Teaching Cases. https://doi.org/10.1177/20438869241227565 (Scopus)
Sinha, S., Cheema, S., & Faridi, M. R. (2024). Child leader standing on a precipice: A case study of NextGenInnov8. Emerald Emerging Markets Case Studies. https://doi.org/10.1108/EEMCS-05-2023-0161 (Scopus)
Sahay, A., Chattoraj, A. K., & Pandey, M. V. (2023). ICICI Lombard’s predicament post-acquisition of Bharti AXA. Emerald Emerging Markets Case Studies. https://doi.org/10.1108/EEMCS-06-2022-0218 (Scopus)

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