logo-final
Previous
Next

THEMES AND TRACKS

Reimagining the Future of Business: The Challenges of Leadership, Digitalization, and Sustainability

The constantly evolving business landscape underlay leadership challenges and makes it crucial to revisit them. The leaders are desired to acquire the required skills and traits for managing change. Leaders need to be able to adapt to new situations quickly and effectively, whether it's implementing new technologies or responding to shifts in the market. Consistent with this, the significant leadership actions are dedicated towards developing talent, effective communication, trust building, efficient decision making, delegating responsibilities, and balancing short-term & long-term goals. Overall, effective leadership requires a combination of skills, including communication, delegation, decision-making, and adaptability to address challenges like – focusing on emotional intelligence, adapting to changing times, attention to employee well-being, lack of diversity & inclusion, focusing on ethics & values, and developing future leaders. By addressing these challenges, leaders can become more effective and help their organizations thrive in today's fast-paced business landscape....

In the last few years, the world has seen a significant augmentation in the digitalization of the operationality of businesses thereby leading to several challenges for organizations of all sizes. The integral challenges associated with the digitalization of organizations relate to security (to protect themselves against cyber threats), recruiting skilled digital talent, providing seamless & personalized customer experience, data management to drive decision-making & innovation, and providing agility and flexible approaches to business operations and decision-making. Consequently, the plethora of challenges related to leadership and digitalization has opened the black-box of issues concerning reimagining the future of the business so that every innovative action must be focused on sustainable development goals and sustainability at large. While management education, in particular and academics in general have made substantial contributions to the spectacular progress thus far, a reimagining is necessary to address the aforementioned difficulties in a post-pandemic world. Put differently, to address the above-mentioned challenges there must be an effective role of efficient leadership, and a robust organizational structure acquainted with the latest technological interventions for contributing towards sustainability.

The 3rd Pritam Singh Memorial Conference will bring important stakeholders from academia, business, regulators, policymakers, and multilateral agencies to discuss "Reimagining the Future of Business: The Challenges of Leadership, Digitalization, and Sustainability." The current corporate environment is turbulent and dynamic, necessitating innovation to keep up with the times. The corporate world, driven by huge organizations as well as small and medium-sized businesses, must transform and adapt to the new normal in the post-pandemic world. It would have to comprise innovative solutions to address complex problems, and require empathy and ethical standards. Therefore, the 3rd edition of the PRISM Conference will, offer insights on future growth in a sustainable, technology-driven, and effectively led manner.

We seek high-quality research papers/ articles from scholars and industry practitioners on the following non-exhaustive list of research tracks and sub-themes. Impactful articles on other related topics are also encouraged.

Read More
Assistant Professor BIMTECH
Track name: Sustainability in Finance
Details of track: Sustainability in finance has gained significant momentum in recent years as investors, businesses, and policymakers recognize the importance of addressing environmental and social challenges while pursuing economic growth. A more sustainable and resilient global economy can be achieved by incorporating sustainability factors into financial decision-making. The forum will explore how your research paper can contribute to the sustainable growth in the economy. Sub-themes:
  • Impact Investment
  • Socially Responsible Investment
  • ESG Analysis
  • Managing risk for achieving sustainability
  • Redesigning Financial products
  • Achieving resilience in business
  • Green Banking and Sustainability
  • Socially Responsible Accounting
  • Sustainable M&A in globalized environments
  • Forensic Accounting
  • Financing Intellectual Assets
Associate Professor BIMTECH
Track name: Sustainability in Finance
Details of Track:
Details of track: Sustainability in finance has gained significant momentum in recent years as investors, businesses, and policymakers recognize the importance of addressing environmental and social challenges while pursuing economic growth. A more sustainable and resilient global economy can be achieved by incorporating sustainability factors into financial decision-making. The forum will explore how your research paper can contribute to the sustainable growth in the economy.
Sub-themes:
  • Impact Investment
  • Socially Responsible Investment
  • ESG Analysis
  • Managing risk for achieving sustainability
  • Redesigning Financial products
  • Achieving resilience in business
  • Green Banking and Sustainability
  • Socially Responsible Accounting
  • Sustainable M&A in globalized environments
  • Forensic Accounting
  • Financing Intellectual Assets
Assistant Professor BIMTECH
Track name: Sustainable consumption and production in emerging economies: Opportunities for strategy development
Description:
The main focus of the special issue is to accumulate conceptual, theoretical, or empirical research, reviews (bibliometric, SLR, meta-analysis), and sustainable strategic experiences from different walks of life. The track also expects papers that implement appropriate triple-bottom line-oriented sustainable development goals and systems with the support of pro-environmental behavior.
Sub-themes
  • Green marketing Strategies
  • Sustainable marketing
  • Green marketing practices
  • Voluntary simplifiers and minimalism
  • Sustainable lifestyle
  • Sustainable food practices
  • Food waste reduction
  • Green Washing
  • Triple bottom line approach and its relevance
  • TBL hierarchy and its relevance
  • Sustainable Development Goals (SDGs)
  • Marketing implications of SDGs
  • Disruptive Innovation
  • Firm Competitiveness and Sustainability
Assistant Professor BIMTECH
Track name: Sustainable consumption and production in emerging economies: Opportunities for strategy development
Description:
The main focus of the special issue is to accumulate conceptual, theoretical, or empirical research, reviews (bibliometric, SLR, meta-analysis), and sustainable strategic experiences from different walks of life. The track also expects papers that implement appropriate triple-bottom line-oriented sustainable development goals and systems with the support of pro-environmental behavior.
Sub-themes
  • Green marketing Strategies
  • Sustainable marketing
  • Green marketing practices
  • Voluntary simplifiers and minimalism
  • Sustainable lifestyle
  • Sustainable food practices
  • Food waste reduction
  • Green Washing
  • Triple bottom line approach and its relevance
  • TBL hierarchy and its relevance
  • Sustainable Development Goals (SDGs)
  • Marketing implications of SDGs
  • Disruptive Innovation
  • Firm Competitiveness and Sustainability
Professor Fore School of Management
Track name: Emerging Trends in Sustainability and Behavioural Applications
Description The track Emerging Trends in Sustainability and Behavioral Applications encompasses the research areas related to sustainability and behavioural applications in management disciplines, including Finance, Marketing, and Human Resources Management.
Sub-themes
  • Sustainable Finance
  • Green HRM and Marketing
  • Behavioural Finance
  • ESG
  • Interdisciplinary Research in Sustainability and Behavioral Science.
Assistant Professor BIMTECH
Track name: The Social and Sustainable Side of Entrepreneurship.
Description
The track looks forward to scholarly contributions on the changing landscape of social sustainability with increasing role of technology in entrepreneurship; social capital, collaboration and sustainable development goals; emerging trends in entrepreneurial orientation; exploring new entrepreneurial leadership styles; the role of gender in sustainable development of social enterprises among others.
  • Details of Track
  • Women entrepreneurship
  • Gender studies
  • Gender stereotypes
  • Social sustainability
  • Sustainability issues of enterprises
  • Social innovation
  • Identity research
  • Social entrepreneurship
  • Startups
  • Sustainability strategies
  • Sustainable entrepreneurship

Track and Technical Sessions

Track: 01 Future of Business and Globalization

Prof. Bhavesh Jugurnath

Track: 02 Entrepreneurship Theories, Behavior, and Business Models

Track: 03 CSR, Sustainability and Circular economy

Prof. R.K. Mishra

Track: 04 Holistic Approaches and Systems Thinking for Modern Business Era

Track: 05 Finance, Banking, and Accounting

Prof. Arun Kumar G

Track: 06 Economics and Public Policy


Track: 07 Leadership and Human Resources

Prof. Parameswar Nayak

Track: 08 Marketing and Customer Experience


Track: 09 Supply Chain Management


Track: 10 Data Modeling and Analytics


Track: 11 Strategy and Innovation


Track: 12 Communication and Cross-Cultural Management


Track: 13 Paradigm Shift in Marketing

Prof. Poonam Kumar & Prof. Sumedha Chauhan

Track: 14 Sustainable Development, SDGs and Marketing Practices,

Prof. Chirag Malik & Prof. Poonam Kumar

Track: 15 Sustainability: Impact on Innovation and Strategy

Prof. Shalini Rahul Tiwari

Track: 16 The Self and The Screen: Digital – Human Interactions Across Organisations

Prof. Kshitija Wason

Track: 17 Navigating the Triad: Entrepreneurship, Innovation, and Leadership for Sustainable Success

Prof. Deepak Pandit, Prof. Sakshi Chhabra

Track: 18 Strategy & Innovation for Business Sustainability

Padmavati K Uttarwar

Track: 19 Environment, social and governance (ESG) and Finance

Prof. Prashant Gupta, Prof. Prashant Sharma, Prof. Dinesh K Sharma

Track: 20 Discourse, Communication, Media, and Management

Prof. Sanjay Kaushal

Track: 21 Emerging Trends in Sustainability and Behavioural Applications

Prof. Himanshu Joshi

Track: 22 Sustainable Consumption and Production in Emerging Economies: Opportunities for Strategy Development

Prof. S M Fatah Uddin & Prof. Nisha Bamel

Track: 23 Sustainability in Finance

Prof. Ruchi Arora & Prof. V. R. Thanikella

Track: 24 Trade and Economy in the Era of disruptions

Prof. Monika Jain

Track: 25 The Social and Sustainable Side of Entrepreneurship

Prof. Reeti Kulshrestha

Track: 26 Managing Sustainable Operations in Continued Disruption

Prof. Aseem Kr. Mishra & Prof. Rahul Sindhwani

Track: 27 Dynamics of Entrepreneurship in Emerging Economies

Prof. Khanindra Ch. Das

Track: 28 Emerging Technologies Adoption by Consumers and Organisations for Sustainability

Prof. Abhishek Dutta & Prof. Raj K Kovid

Track: 29 Leadership and Diversity, Equity, Inclusion, Belonging (DEIB): Challenges, Opportunities and Lessons for the Future

Prof. Veena Vohra

Track: 30 Consumer Behavior, Digitalization, and Sustainability: Emerging Paradigm

Prof. Anil Kashyap & Prof. Ajay Kumar

Track: 31 Corporate Social Responsibility

Prof. Sudeepta Pradhan

Track: 32 Meta Trends in Marketing: Implications for Consumer Behaviour

Prof. Garima Malik & Prof. Pratibha Singh

Track: 33 Sustainability and Circular economy

Prof. Jitender Mishra

Track: 34 Digitalization and HRM

Prof. Kanchan Bhatia

Track: 35 Transforming a Risk Society to Resilience and Survival in a Risk Society

Prof. Abhijit Chattoraj

Track: 36 Digital transformation and emerging technologies in banking and financial institutions

Prof. Narinder Bhasin

Track 37: Digital Human Resource Management/ Digital HRM

Prof. Gunjan Mohan Sharma

Track 38: Track 38: Sustainability, Corporate Social Responsibility, Circular Economy, Microfoundations, Use of AI for SDGs

Track 39: Systems Thinking and Management of Complexity

Track 1: Future of Business and Globalization
  • Future models of business
  • The age of the new commerce and technology ecosystem
  • Globalization in new economic and geopolitical order
  • Large vs many small corporations network
  • New realities of doing business – digitalization and circular economy
Track 2: Entrepreneurship Theories, Behavior, and Business models
  • Application of Knightian uncertainty, and traditional theories to digital ventures and Public Policy
  • Resourceful behaviors (bricolage, effectuation, and bootstrapping) for resource-scarce ventures
  • Impact of leadership and technology in social entrepreneurship, women entrepreneurship, and sustainable entrepreneurship
  • Technology-based interventions for social and environmental value creation
  • Business model innovation and disruptive innovation
  • Future of digital entrepreneurship, issues and challenges in leadership and governance
  • Decisive leadership in social transformation during and/or post Covid era
Track 3: CSR, Sustainability and Circular economy
  • Role of CSR in enhancing capabilities of NPOs, NGOs, and society-oriented organizations
  • CSR initiatives for facilitating sustainability and contributing to sustainable development goals
  • Agency theory and stewardship for CSR and business performance
  • Strategic autonomy and resilience
  • Waste management technology for achieving sustainability: Risk, safety, challenges
  • Circularity and frugal innovation for creating social value and environmental value
  • Ethical leadership and good governance for sustainable development
Track 4: Holistic Approaches and Systems thinking for Modern business era
  • Revisiting systems thinking through Indian texts, Vedas, and philosophy to re-orchestrate the business architecture
  • Application of the principle of ‘wholeness’ to technology based ventures
  • Systems thinking for businesses in tackling unprecedented and natural challenges
  • Understanding systems thinking intention for developing effective leadership
  • Building sustainable enterprises through systems thinking and holistic approaches
Track 5: Finance, Banking, and Accounting
  • Banking and financial sectors through the lens of digital transformation
  • Fintech advancements and ecosystem
  • AI-based solutions for enhancing banking and financial services
  • Blockchain and digital currency: Trends, challenges, and futures
  • E-business models and digital payment systems
  • Social media platforms for banking and financial literacy
  • Effective leadership for digital banking and fintech revolution
  • Green Banking and Sustainability
Track 6: Economics and Public Policy
  • Global uncertainty and macro-economic variables
  • Issues in the labor market
  • Taxation, inequality, and Fiscal Policy
  • Trade, investment, and sustainable development
  • Governance institutional quality
Track 7: Leadership and Human Resources
  • Effective leadership for managing natural challenges and disasters
  • Role of leaders for enhancing organizational competitiveness
  • Leadership challenges in augmenting new age digital ecosystem
  • Harnessing human resources for enhancing organizational effectiveness
  • Technology and human-based interventions for managing talent: Co-effectual approaches
Track 8: Marketing and Customer Experience
  • Digital marketing and social media marketing
  • New horizons in services marketing and rural marketing
  • Branding in new age digital ecosystem
  • Consumer behavior and customer relationship management
  • Retail scenario in post-covid era
  • Dynamics in branding and advertising in the digital era
Track 9: Supply Chain Management
  • Understanding digital supply chain and route optimization
  • Retail supply chains and distribution design models
  • E-commerce supply chain
  • Supply chain resilience in disruptive contexts and times
  • Green supply chain management
  • Sustainability in Logistics and inventory management issues
  • Humanitarian logistics and outsourcing in logistics
  • Role of technology and big data in supply chain
Track 10: Data Modeling and Analytics
  • Data science, machine learning, and data management in business management
  • AI and customer analytics
  • Building Modular Business-Oriented Analytics
  • Meta verse for a better digital world
  • Data governance and pyramids
Track 11: Strategy and Innovation
  • Emerging digital technologies for an open world
  • Future of work in open organizations
  • Knowledge, systems and innovation
  • Strategy process and dynamics of strategic elements
  • Strategy practices in corporations
  • Strategic leadership & governance
Track 12: Communication and Cross-Cultural Management
  • Communication evolution, drivers and models
  • Conflicts and communication
  • Academic teaching, learning and globalization
  • Inter-cultural Communication
  • Diversity, inclusion and communication strategy
  • Systemic, cybernetics or informatics support for academic globalization, inter-cultural communication.

Details of Tracks & Sessions

Track: Systems Thinking and Management of Complexity

Details of Track
Systems thinking can help in finding new ways to improve efficiency and resource economy. Studying an organization’s system and the interactions between its elements can help in developing new ideas and innovations. It can also allow you to identify problems quickly and test new solutions to these problems. Six of the most important key themes in systems thinking are:
  • interconnectedness,
  • synthesis,
  • emergence,
  • feedback loops,
  • causality, and
  • systems mapping.
We welcome papers on the following but not restricted to:
  • From hard systems thinking to soft systems thinking, and then on to critical systems thinking – what next, or are no more paradigm shifts necessary?
  • Methodological pluralism (sometimes called ‘multi-methodology’) in systems thinking
  • The system of systems methodologies which has often been used to guide methodology choice in practice.
  • What are the characteristics of an ‘enhanced systems/OR’?
  • Critical systems thinking and practice.
  • Total systems intervention.
  • The relationship between complexity science, systems thinking and systems science.

Track: Sustainability, Corporate Social Responsibility, Circular Economy, Microfoundations, Use of AI for SDGs

Details of Track
We’re seeking groundbreaking papers on themes including the circular economy, microfoundations of CSR, and the innovative use of AI for Sustainable Development Goals (SDGs). Share your insights, research, and innovations to shape the future of responsible business and sustainable practices. Be part of this transformative conversation. Submit today!

Track: Digital Transformation and Emerging Technologies in Banking and Financial Institutions

Details of Track
Digital transformation is changing the way businesses operate and interact with customers. Across various industries, companies are adopting new technologies to drive innovation and enhance the customer experience. The financial industry is also experiencing a profound transformation because of digitization. New technologies such as blockchain, smart contracts, and more have paved the way for advanced financial solutions shaking up the status quo. These innovative solutions offer a level of efficiency, security, and convenience that is unmatched by traditional banking systems. In today’s rapidly evolving digital landscape, traditional financial institutions must improve their systems to keep up with customers’ demands and remain competitive. Despite the tremendous opportunities, implementing new technology for banks can be challenging. Such challenges include: Outdated Technology, Security and privacy concerns, lack of accessibility and convenience, Inefficient Processes and Limited scalability.
Following are the subthemes.
  • Emerging Trends in Digital Banking
  • Marketing of Bank`s digital products
  • Digital Disruptions in Banking
  • Use of Artificial Intelligence, Machine Learning, Blockchain in Banking Systems
  • Digital Funds Transfer Systems like RTGS, NEFT , UPI ,CTS and BHIM
  • E-Collaboration between Traditional Banks and Fintech
  • Case Studies on Digital Transformation of Bank
  • Online Digital lending Management
  • Use of Emerging technologies in Credit Monitoring by banks

Track: Leadership and Human Resources

Track: Digitalization and HRM

Details of Track
Digital HRM (Human Resource Management) holds significant importance in today’s rapidly evolving business landscape. It leverages digital technologies to streamline HR processes, enhance employee experience, and drive strategic decision-making. Digitalization has significantly impacted various aspects of Human Resource Management (HRM), transforming the way organizations manage their workforce. Digital HRM is not just a technological upgrade; it’s a strategic enabler that enhances HR’s ability to contribute to organizational success by attracting, developing, and retaining top talent while fostering a dynamic and engaged workforce.
Following are the subthemes in Digitalization and HRM:
  • Digital Transformation in HRM
  • AI and Chatbots in HRM
  • Digital HR Platforms
  • Digital Tools for Talent Development:
  • HRM and Social Media
  • Change Management in Digital Transformation
  • Talent Acquisition and Recruitment
  • Managing Gig Workers in the Digital Era
  • Virtual Reality (VR) and Augmented Reality (AR) in HR

Track: Corporate Social Responsibility

Details of Track
This track proposes to focus on research on CSR activities, from the perspective of various stakeholders. The track solicits conceptual and empirical studies, meta-analysis, qualitative studies, thought papers, cases, literature reviews etc. in the field. While not exhaustive, the following are examples of topics that would fit with the goals of the track:
  • Evolution of CSR over the decades
  • CSR as a Strategy
  • CSR and Sustainability
  • CSR and Corporate Governance
  • CSR and Public Policy
  • CSR and the environment
  • CSR and stakeholder expectations
  • CSR reporting, CSR communication
  • CSR and consumer studies
  • Political CSR
  • CSR and performance
  • CSR and value creation
  • CSR in SMEs
  • Corporate Social Irresponsibility

Track: CSR, Sustainability and Circular Economy

Track: Transforming from a Risk Society to Resilience and Survival in a Risk Society

Details of Track
The conference track on ‘Transforming from a Risk Society to Resilience and Survival in a Risk Society’ explores how risk management through Insurance and other risk avenues significantly mitigates the myriad woes in a risk society.
Risk has been inherent in the economy and society since time immemorial. So has been the case of coping with risk, though its form has changed over time. Dealing with risk could be uneven in many segments of society due to socioeconomic, climatic, and political differences. Further, in the case of systemic risk in society, such as the COVID-19 pandemic, survival and resilience become crucial dimensions to address for preserving the economy and society’s health. With the observed sweeping impact of the COVID-19 pandemic, economies and societies face unprecedented life and livelihood risks. In this backdrop, this track will deliberate upon various facets of survival and resilience in a risk society – provoking participants to embrace strategic thinking and pragmatic approaches in traversing the uncertainties of the social and business landscape.
Sub themes:
  • Protecting Lives or Livelihoods.
  • Changing Perceptions of Health Risks.
  • Future Priorities For Health Financing.
  • Managing Business Interruption Risk And Managing Continuity.
  • Existential and Non-Existential Risks to Humanity.
  • Climate Risk Change – Slower but Graver than COVID-19
  • The New Wave of Digital Innovations And Emerging Digital Risk.
  • Opportunities and Challenges for Life Insurance.
  • Rising Credit Risk and Implications for Banks.
  • Risk Assessment and Underwriting in Changing Scenario.

Track: Meta trends in digital marketing: Implications for consumer behaviour

Details of Track
“It is no longer enough to satisfy your customers. You must delight them” – Philip Kotler Technology elicits a profound impact on creation and effectiveness of digital marketing communications. AI plays a phenomenal role in revolutionizing the archetypical user experiences of netizens during their navigation through social media platforms. The change has already begun as upcoming and existing brands are envisaging towards Web 3.0 through multifarious ways. According to recent report by Invespcro, 2022, 67% of global consumers have already interacted with an AI chatbot for resolving queries across multiple social media portals and websites over the past 12 months. To the other extreme awaits the novel prophecy that entails building up the “metaverse” a three-dimensional space representation based on Virtual Reality (VR)/ Augmented Reality (AR) for superior social interactions. The business enterprises are seeing it as a medium to conduct immersive consumer-brand interactions. For instance, Walmart, the retail giant, is venturing into the metaverse with plans to create its own cryptocurrency. All this is transforming the advertising terrain and the way users process, perceive and respond to marketing communications. Further, digital avatars of individuals in a futuristic world now transcends the purview of gaming environment, enabling virtually immersive platforms for social commerce and marketing. Although we haven’t gauged the transition yet, but the potential is immense.
The foundational landscape of digital advertising rests on the existing web 2.0 technologies such as social media platforms which facilitates democratization of the content. Over time, the characteristics of these web 2.0 platforms have evolved to embrace higher-order functionalities of upcoming web 3.0. For instance, Facebook isn’t just a social network but a data company. The flexible affordances in terms of novel networking attributes of these online platforms have enabled phenomenon to emerge which has potential of impacting millions of people. The democratization of content creation led to the emergence of crowd wisdom, which helped marketers to comprehend mass perception of users. The latest digital marketing trends on web 2.0 comprise livestream commerce, ephemeral marketing campaigns, AR-based ‘try on’ features for products, Chabot for 24/7 customer service, emergence of micro-influencers, hyper-targeted advertising and many more.
Within this purview, the emergence of advanced technologies such as blockchain, artificial intelligence, 5G wireless communications is shaping the face of social interactions in today’s world. The blockchain based cryptocurrencies are already disrupting the world of monetary transactions, while the emergence of novel non-fungible tokens (NFTs) is revolutionising the realm of fashion, gaming, intellectual property through decentralized authentication of ownership. The metaverse world presents a great avenue for digital artists to showcase their art through VR and provides an immersive experience to the customers. For brands specifically, NFTs hold a panorama of opportunity creating a whole new set of experiences for customers, build communities and enhance brand awareness and loyalty. For instance, recently Taco Bell was selling taco-themed NFT GIFs to support the Live Más Scholarship campaign. Creating and vending NFTs was an ingenious marketing move on Taco Bell’s part as it spawned a lot of buzz on mainstream media. Amidst the rise of new technologies, the caveats highlight the legitimate use cases and vicious scammers. Therefore, there is a need to investigate the risks involved in these technologies, so that the innovation can be encouraged along with the protection of consumers. The primary concerns owing to the interconnected nature of these technologies are risk to personal privacy and data management challenges. Through this special issue, our goal is to deepen and extend prior research on the emerging technologies and their implications for digital marketing strategies. The special issue is open to all communication subfields, as well as research engendered by scholars nested across the information technology, consumer psychology and social-behavioural sciences.  Proposed works can offer empirical data (qualitative or quantitative; within the latter, we invite research that makes causal claims or tests directional hypotheses as well as that representing descriptive social science). However, to bring inter-disciplinary research vigour and draw high-quality papers, this call for papers is open to everyone.
Topics covered include intersection of these areas:
  • Application of emerging technologies such as Blockchain, Metaverse, and AR/VR in digital marketing environment
  • Gamification and its implications for consumer behaviour
  • Avatar/ influencers marketing, hyper-targeted marketing and emergence of ephemeral brand communication
  • Future of e-commerce, omnichannel marketing and immersive shopping experiences
  • Consumer safety and privacy in the age of AI
  • Dark side of social media and consumer well-being
  • Sustainable Consumption and Ethical Branding in the wake of anti-consumerism
  • Consumer activism and consumer boycott

Track: Sustainability & Circular Economy

Track: Digital Human Resource Management /Digital HRM

Details of Track
In the era of digitalization, businesses are undergoing a paradigm shift in managing their human resources. Digital Human Resource Management (HRM) has emerged as a crucial aspect of organizational success, incorporating technology to streamline HR processes, enhance talent acquisition, optimize employee engagement, and boost overall productivity. This conference track aims to explore the latest trends, best practices, and innovative solutions in Digital HRM that enable businesses to attract, retain, and empower their workforce effectively.
Track Objectives:
  • Explore the role of technology in reshaping traditional HR practices and processes.
  • Discover cutting-edge tools and solutions that facilitate efficient talent acquisition and onboarding.
  • Understand the significance of data-driven HR analytics for informed decision-making.
  • Discuss strategies to improve employee engagement and foster a positive workplace culture.
  • Examine the impact of AI, machine learning, and automation on HR functions.
  • Address the challenges and ethical considerations in implementing Digital HRM practices.
Proposed Topics:
  • Digital Transformation in HR: Integrating technology into HR processes, redefining roles, and leveraging digital tools for better outcomes.
  • Digital Talent Acquisition: Utilizing AI-driven recruitment platforms, applicant tracking systems, and social media for attracting top talent.
  • Onboarding in the Digital Age: Virtual onboarding, e-learning modules, and personalized employee experiences.
  • HR Analytics and Big Data: Harnessing data to measure employee performance, predicting workforce trends, and optimizing HR strategies.
  • Employee Engagement and Experience: Gamification, feedback mechanisms, and digital communication tools for enhancing employee satisfaction.
  • Performance Management and Learning: Implementing continuous performance evaluation, personalized learning paths, and upskilling through e-learning.
  • Remote Work and Virtual Teams: Navigating the challenges of managing remote employees and promoting collaboration in virtual teams.
  • Digital Ethics and Privacy: Ensuring data security, maintaining employee privacy, and adhering to ethical standards in Digital HRM.
  • Inclusive and Diverse Workforce: Utilizing technology to foster inclusivity, diversity, and eliminate biases in HR processes.
  • Automating HR Administrative Tasks: Reducing manual workload through automation in payroll, attendance, and leave management.
  • Digital HR Compliance and Regulations: Navigating legal and regulatory aspects related to HR data management and employee privacy.
  • Case Studies in Successful Digital HR Implementation: Real-world examples of organizations that have effectively adopted Digital HRM practices.

Track: Consumer Behavior, digitalization and sustainability: Emerging Paradigm

Details of Track
Consumer behavior is one of the most complex puzzle marketers needs to address while planning and executing marketing strategies. Digitalization and sustainability are the two significantly important areas affecting consumer behavior. Technology integration in business practices, tech enabled marketing, consumer awareness about environmental issues and easy access of information not only altering consumer’s decision making and engagement with brands but equally influencing their priorities and preferences.
While making any purchase whether for staple goods or white goods consumers are filtering and analyzing their decisions on multiple criteria. They are accessing information in the unprecedented manner. In some case the information is manipulated and influenced by the strong presence of opinion leaders and influencers. However, in some other case consumers are being influenced for responsible consumption, to consume green and sustainable products. But, in totality consumer choice and preferences are being altered through the use of social and digital media. Therefore, it is important to explore the changing dimensions of consumer behavior in the light of digitalization and sustainability. We encourage the submission of papers exploring topics such as (but not limited to):
Sub themes:
  • Promoting sustainability through digital communities and social media marketing
  • Information accessibility and Consumer Research
  • E-commerce and Online Shopping
  • Rising demand of Sustainable Products
  • Social Media and Customer Engagement
  • Digital (UPI) and Paperless Transactions
  • Virtual influencers for consumers and society.

Track: Emerging Technologies Adoption by Consumers and Organisations for Sustainability

Details of Track
The track welcomes diverse research contributions that investigate various aspects of technology adoption, including the role of artificial intelligence, machine learning, block chain, virtual reality, social media, and mobile applications in shaping consumer behaviour aimed at achieving sustainable growth. We encourage scholarly inquiries into the factors influencing technology acceptance, the influence of digital platforms, and the challenges faced by businesses in leveraging these technologies effectively for competitive advantage.
By understanding the intricate interplay between technology and human or firm behaviour, our research community can pave the way for data-driven strategies that resonate with consumers on one side and sustain competitive advantage on the other. We eagerly anticipate engaging discussions, novel insights, and ground-breaking research in the realm of technology adoption by consumers and firms. Following is a list, but not limited to, of suggested research topics:
  • Adoption of AI-Powered Chatbots
  • Adoption of emerging technologies in digital marketing
  • Mobile App Adoption and User Engagement
  • Fintech /Mobile Payment Adoption
  • Virtual Assistants in Marketing
  • Exploring the potential of virtual reality (VR) technology in enhancing consumer experiences and brand engagement.
  • E-commerce technologies and Online Shopping Behaviour
  • Technology for User-Generated Content and Brand Advocacy
  • Privacy concerns and consumer trust in technology-driven marketing practices.
  • Sustainable and Ethical Marketing in the Digital Age
  • Emerging technologies adoption by firms across functions (HR, Marketing, supply chain, operations, etc.).
  • Emerging technologies adoption by educational institutions, Govt. agencies, NGOs etc)
  • Technology Adoption by SMEs
  • Omnichannel marketing by firms for enhanced consumer loyalty

Track: Leadership and Diversity, Equity, Inclusion, Belonging (DEIB): Challenges, Opportunities and Lessons for the Future

Details of Track
The track on Leadership and DEIB: Challenges, Opportunities and Lessons for the future, will explore management theory, research and practice around leadership and its interrelationships with the space of diversity, equity, inclusion and belonging. While leadership is very often studied in a context free manner, it is often practiced and occurs in contexts with multitudinal factors. Of significant relevance in today’s context of unconventional workplaces is the leadership of diverse teams, creating equitable and inclusive environments for thriving, as well as leadership that enhances belonging.
India has witnessed phenomena such as the great resignation, quiet quitting and ongoing shifts in employee expectations in the post covid phase. As such, leaders are under pressure from stakeholders to better manage and promote DEIB in the workplace, primarily due to its major influence on workplace outcomes such as engagement and retention. The success of an organization’s DEIB strategy however, is often confounded by a lack of leadership support, identification of the right priorities, resistance to change, resource constraints as also execution challenges.
In this track, our conversations will focus on the interrelationships between leadership and DEIB as we study the challenges that leaders face in relation to advancing the DEIB agenda, goals, processes and practices; how organizations and individuals are crafting opportunities to promote DEIB in challenging organizational cultures; lessons that leadership and DEIB research can offer for the future. Research papers (conceptual and empirical) linking leadership with DEIB goals, processes, practices or professions will aid in this exploration and are invited for discussion and presentation.

Track: Paradigm shift in Marketing

Details of Track
With the evolution of customers, marketing has taken another leap. Business firms are now driven by innovation and development, thus requiring a comprehensive understanding of consumer evolution and offering actionable insights for marketers to develop innovative strategies. By embracing the paradigm shift in marketing, businesses can establish long-term sustainability and build strong relationships with their increasingly informed and empowered customers. Track invites papers that aim to contribute to the understanding of consumer evolution and innovative marketing strategies for them, regardless of methodology. The paper may include the below-mentioned themes.
Sub-themes:
  • Consumer behaviour in digital era
  • Data-Driven Decision Making
  • Marketing in e-commerce
  • Digital Transformation
  • Influence of social media and User-Generated Content
  • Innovations in Marketing
  • Literature Reviews in Paradigm shift in marketing

Track: Sustainable Development, SDGs and Marketing Practices

Details of Track
Marketing plays a significant role in driving sustainable development and achieving the Sustainable Development Goals (SDGs). It serves as a powerful tool to raise awareness, promote responsible consumption, and encourage businesses to adopt sustainable practices. By integrating the SDGs into their marketing strategies, businesses can align their objectives with the global sustainability agenda.
This involves promoting products and services that contribute to sustainable development, such as eco-friendly alternatives, renewable energy solutions, or fair-trade practices.
Marketing campaigns can educate consumers about the impact of their choices and empower them to make sustainable purchasing decisions. Moreover, marketing can foster transparency and accountability by promoting companies’ sustainability efforts and reporting on progress towards SDG targets. It helps build trust among consumers, investors, and stakeholders, who increasingly prioritize sustainability when choosing products or partnering with businesses.
Collaboration between marketers, policymakers, and civil society is crucial for effective communication and dissemination of sustainable development messages. By working together, they can create compelling campaigns that inspire behavior change, mobilize resources, and generate collective action towards achieving the SDGs. In a nutshell, marketing has the potential to drive positive change by promoting sustainable practices, influencing consumer behavior, and facilitating the achievement of the SDGs. It is a powerful tool that, when used responsibly, can contribute to a more sustainable and inclusive future for all.

Track: Future of Business and Globalization

Details of Track
The next era of industrial transformation, enabled by technology and data, will impact all sectors and reshape the way we operate, interact, and consume. It will present an opportunity for business leaders to transform their business models and value chains in a sustainable way. This will involve navigating numerous risks and navigating a complicated context. Businesses need to undergo digital and sustainable transformations in parallel. 
They can use digital technology for everything from product development to manufacturing and operations, making use of vast amounts of data. To become a truly sustainable business requires a fundamental redesign of systems and processes. Digital can not only make business more efficient and profitable but also more agile and smarter, adjusting to consumer needs and changing market conditions. The advent of smart products will give consumers a much stronger ability to take control based on accurate insights for their everyday lives.
Sub-themes:
  • Digitization, AI and the Future of Businesses

Track: Finance, Banking and Accounting

Details of Track
The pandemic at the start of this decade has accelerated the technological revolution in the global financial system. Technological disruptions, entry of newer players, and enhanced connectivity has reshaped the financial landscape. The ripples of the digital innovation are felt across domains encompassing all aspects of finance and accounting. While the transition has led to ease in mobilising resources and transacting, newer challenges have emerged. The spill-over effects from events such as the Russia-Ukraine conflict reinforce that inter-connected globalised economy can lead to second order inflationary effects through various transmission channels leading to overall global slow down. Further this is augmented by climate change which is not merely an ecological problem for scientists and conservationists, but a major economic issue with direct implications on financial stability.  The global understanding of systemic impact of climate change on the economy and the financial system as also its resultant impact on financial stability is evolving and, accordingly, are the responses from the global financial system. While technology revolution has certainly enhanced the efficiency of financial entities and resulted in significant improvement in doing business, it has also posed new challenges. There are concerns that emanate from the mushrooming of partially regulated digital lending apps, crypto-currencies, cyber-attacks, etc.  Possibly future research should be focusing on creating a sustainable ecosystem to incentivise and harness innovation in this era of global financial markets and fintech revolution.
Sub-themes:
  • Digital Innovation and transition in Banking;
  • Risk Measures and Asset Pricing;
  • CSR, Governance & Ethical Investing;
  • Equity Valuation, liquidity and Crisis;
  • Accounting Challenges & Performance Evaluation
  • Bankruptcy Prediction and Determinants
  • Impact of technology disruption on Policy
  • Green & Sustainable finance

Track: Sustainability: Impact on Innovation and Strategy

Details of Track
The track invites scholarly contributions from academicians, researchers, and practitioners interested in exploring the theoretical and methodological perspectives on sustainability issues impacting innovation and strategy. Sustainability has become the mainstay of strategy and firms are exploring models and innovations leading towards a sustainable future. The themes are only indicative and we are open to receiving a contribution that explores the relationship between Sustainability, Innovation & Strategy.
Sub-themes:
  • Discourses on sustainability and strategy
  • Sustainable innovation
  • Sustainability guiding strategy practices
  • Sustainability and financial strategy
  • Sustainable technologies
  • Sustainability and ethics
  • Policy implications of sustainability

Track: The Self and The Screen: Digital - Human Interactions Across Organisations

Details of Track
The track looks at human -digital interfaces and how the changes wrought across digital workspaces affect the individual, the team, and the organisational entity. Best practices, policy impacts and practice imperatives are manifest in Industry 4.0. Papers are sought which capture this rubric of change or examine the effects of workplace systems which have emerged in recent times. Perspectives, review and empirical work on changing policy mores and novel practices are also welcome which chart organisational lifespans in recent years. The new definitions of leadership and workplace behaviours which emerge are also sought. 
Sub-themes:
  • Empirical Studies or Review Papers focussing around but not limited to:
  • Synergies: Workplace Motivations and the Effect of the Virtual Workspace.
  • Impact on Workplace Productivity and Perceptions of Individual and Group Level Performance
  • The Virtual Workplace: e- Interactions, Misinterpretations and Emergent Conflicts.
  • Leadership in the Virtual: Issues and Challenges.
  • Best Practices and Emergent Industry Dynamics.

Track: Navigating the Triad: Entrepreneurship, Innovation, and Leadership for Sustainable Success

Details of Track
In an era where sustainability is increasingly crucial for businesses, the interplay between entrepreneurship, innovation, and leadership holds the key to shaping a more sustainable future. This track explores the dynamic relationship between these three essential elements and their collective impact on driving positive change and responsible business practices. This track will feature a diverse range of sub-tracks, each addressing a specific aspect of the triad. These sub-tracks will delve into topics such as sustainable entrepreneurship, innovative solutions for a sustainable future, leadership strategies for driving sustainability initiatives, the ethical dimensions of sustainable business, and the challenges and opportunities of scaling sustainability across different business contexts.
Sub-themes:
  • Sustainable Entrepreneurship: Balancing Profit and Purpose
  • Innovation for a Sustainable Future: Rethinking Solutions
  • Leadership in a Changing Landscape: Inspiring Sustainable Action
  • Ethics and Corporate Social Responsibility: The Cornerstones of Sustainable Business
  • Scaling Sustainability: From Startups to Large Enterprises

Track: Strategy & Innovation for Business Sustainability

Details of Track
The conference track “Strategy & Innovation for Business Sustainability” explores how strategy and innovation play a crucial role in ensuring the long-term sustainability and success of businesses in today’s fast-paced and ever-changing environment.
This theme acknowledges the necessity for businesses to develop effective strategies that address the challenges posed by evolving market dynamics, technological advancements, environmental concerns, and shifting consumer expectations in order to thrive and stay competitive. It underscores the importance of adopting a proactive and forward-thinking approach, integrating innovative practices, and leveraging emerging opportunities to drive sustainable growth and create value.
The track brings together educators, researchers, industry professionals, and thought leaders to share insights, best practices, and cutting-edge research related to strategy and innovation in the context of business sustainability. Attendees have the opportunity to delve into various aspects, including:
  1. Sustainable business models
  2. Strategic planning for sustainability
  3. Innovation and technology
  4. Circular economy and resource management
  5. Social responsibility and ethical considerations
Overall, the “Strategy & Innovation for Business Sustainability” track serves as a platform for sharing knowledge, driving thought leadership, and inspiring participants to embrace strategic thinking and innovative approaches in navigating the complexities of the contemporary business landscape while ensuring long-term sustainability.

Track: Environment, social and governance (ESG) and Finance

Details of Track
In view of the sustainable development goals laid down for the global business environment, its role has significantly increased in the different sectors of the business and finance and accounting discipline is no exception to that. The financial markets, instruments and institutions have started providing due importance to the Environment, social and governance (ESG). The role of ESG has increased significantly in the overall financial decision-making process across the discipline. The present track of the conference invites the researchers to submit their theoretical and empirical research papers on the following suggested sub-themes.
Sub themes
  • ESG and financial performance of firms
  • ESG and financial management practices
  • Role of ESG on investment management practices
  • Role of ESG on financing policies
  • Green finance and investments
  • Sustainable finance
  • Ethical finance
  • ESG and performance of SMEs
  • ESG and credit rating

Track: Discourse, Communication, Media, and Management

Details of Track
This track welcomes scholarly contributions that offer rigorous argumentation on a wide range of topics, including intercultural communication, language and identity, power dynamics in discourse, media and communication, discourse analysis in organizational contexts, the influence of cultural factors on communication strategies, and the role of AI and communication technologies in establishing and shaping narratives.
Sub-themes
  • Discourse Analysis of Political and Business Communication
  • Discursive Construction of Gender
  • Discursive Strategies in Advertising
  • Media Framing and Cultural Representations
  • Language and social media
  • Intercultural Communication in Global Organizations
  • Critical Discourse Analysis of Business Texts
  • Evolving technologies and AI for mass communication.

Track: Emerging Trends in Sustainability and Behavioural Applications

Details of Track
The track Emerging Trends in Sustainability and Behavioral Applications encompasses the research areas related to sustainability and behavioural applications in management disciplines, including Finance, Marketing, and Human Resources Management.
Sub-themes
  • Sustainable Finance
  • Green HRM and Marketing
  • Behavioural Finance
  • ESG
  • Interdisciplinary Research in Sustainability and Behavioral Science

Track: Sustainable consumption and production in emerging economies: Opportunities for strategy development

Details of Track
The main focus of the special issue is to accumulate conceptual, theoretical, or empirical research, reviews (bibliometric, SLR, meta-analysis), and sustainable strategic experiences from different walks of life. The track also expects papers that implement appropriate triple-bottom line-oriented sustainable development goals and systems with the support of pro-environmental behavior.
Sub-themes
  • Green marketing Strategies
  • Sustainable marketing
  • Green marketing practices
  • Voluntary simplifiers and minimalism
  • Sustainable lifestyle
  • Sustainable food practices
  • Food waste reduction
  • Green Washing
  • Triple bottom line approach and its relevance
  • TBL hierarchy and its relevance
  • Sustainable Development Goals (SDGs)
  • Marketing implications of SDGs
  • Disruptive Innovation
  • Firm Competitiveness and Sustainability

Track: Sustainability in Finance

Details of Track
Sustainability in finance has gained significant momentum in recent years as investors, businesses, and policymakers recognize the importance of addressing environmental and social challenges while pursuing economic growth. A more sustainable and resilient global economy can be achieved by incorporating sustainability factors into financial decision-making. The forum will explore how your research paper can contribute to the sustainable growth in the economy.
Sub-themes:
  • Impact Investment
  • Socially Responsible Investment
  • ESG Analysis
  • Managing risk for achieving sustainability
  • Redesigning Financial products
  • Achieving resilience in business
  • Green Banking and Sustainability
  • Socially Responsible Accounting
  • Sustainable M&A in globalized environments
  • Forensic Accounting
  • Financing Intellectual Assets

Track: Trade and Economy in the Era of disruptions

Details of Track
  • Trade
  • Investment and Domestic Regulations
  • Macroeconomic and Financial Policy
  • Transport
  • ICT and Energy related infrastructure
  • Internationalization and Cross-Country Trade Management
  • Strategic Alliances
  • Technology and local enterprises
  • Industrial growth in emerging markets
  • Globalization and business diversity
  • Trade Policies and regional economic policies
  • Shifts in Asian businesses and global effects

Track: The Social and Sustainable Side of Entrepreneurship

Details of Track
The track looks forward to scholarly contributions on the changing landscape of social sustainability with increasing role of technology in entrepreneurship; social capital, collaboration and sustainable development goals; emerging trends in entrepreneurial orientation; exploring new entrepreneurial leadership styles; the role of gender in sustainable development of social enterprises among others.
Sub-themes:
  • Women entrepreneurship
  • Gender studies
  • Gender stereotypes
  • Social sustainability
  • Sustainability issues of enterprises
  • Social innovation
  • Identity research
  • Social entrepreneurship
  • Startups
  • Sustainability strategies
  • Sustainable entrepreneurship

Track: Managing Sustainable Operations in Continued Disruption

Details of Track
Abstracts and/or full-length papers are invited on the following topics, but are not limited to:
Sub-themes:
  • Sustainability in Supply Chain and Operations
  • Facilities Planning and Management
  • Sustainability and Green Systems
  • Healthcare Systems
  • Sustainable Manufacturing
  • Modeling, simulation and optimization
  • Planning and scheduling
  • Digital Supply Chain
  • Blockchain technology
  • Technological advancements in agriculture and food supply chain

Track: Dynamics of Entrepreneurship in Emerging Economies

Details of Track
Sub-themes:
  • MSME
  • Start-ups
  • Digital Entrepreneurship (Fintech, Health-Tech, Agri-Tech, etc.)
  • Role of Digital Infrastructure and Policies
  • Technology and Institutions
  • Findings from Enterprise Surveys
  • Women Entrepreneurship
  • Post-pandemic Challenges
  • Participation in Exports
  • Internationalization
loader