Vineeta Dutta Roy

Designation: Area Head and Associate Prof -Sustainability and CSR

Email: [email protected]

Phone Number: +91-120-6843000-10

Extension: 383

Vineeta is Associate Professor and Convener – CSR and Sustainability at the Birla Institute of Management Technology (BIMTECH). She holds a Doctorate in Business Administration from the Aligarh Muslim University and has an academic experience of 22 years. Her research interests are Sustainable, Responsible Supply Chains, CSR with a Human Rights’ perspective, CSR in India, Business Ethics and multistakeholder partnerships for Sustainability and CSR initiatives.

Vineeta was selected and supported by the British Council in 2004 for exposure to CSR education at the University of Bath, UK and CSR best practices by corporate in the UK. As a Council representative (2004-2006), Vineeta contributed to – creating a non-proprietary CSR curriculum for B-Schools in India and extensively engaged management educators, students, Government and private company officials to promote understanding of CSR.

Since 2007, Vineeta has been actively engaging with multiple Sustainability and CSR platforms. She is a Member of, FICCI National Committee for Social Enterprise, a dynamic body of pioneers in social innovation -helping set up an ecosystem for socially conscious entrepreneurship in India. As a member of the CSR Team at FICCI, Vineeta has conducted more than 50 on-site assessments of CSR projects by Indian corporate. In addition, she regularly moderates deliberations at FICCI’s multistakeholder forum for CSR and Sustainability and speaks at other academic and industry platforms.

Vineeta has led the conceptualisation, designing and curation of CSR and Sustainability conferences organised by BIMTECH over the past 11 years, with partners like –the National NHRD Network, United Nations Global Compact Network- India, Economic Times, Global Reporting Initiative and the Indian Institute of Corporate Affairs.

Her Book “Demonstrating Responsible Business”, published by Bloomsbury in 2019, received the Best Author Award 2019 by -CSR India (India’s largest CSR Network and online portal) and has been received well by students, faculty and industry practitioners.

  • PhD. in Business Administration from Aligarh Muslim University (AMU), Topic: “Understanding Key Value Drivers of Buying Decisions for Industrial Automation Products: An empirical study of selected Market Segments” (2009)
  • Advanced Diploma in Management Research from the All India Management Association (AIMA-CME), New Delhi (2004)
  • PGDBM (Full Time)from SGRRITS, Dehradun. (1997)
  • M.Sc. in Organic Chemistry from DBS (PG) College, Dehradun. (1995)

  • Associate Professor and Lead- PRME, Research and Networks in Corporate Social Responsibility and Sustainability at Birla Institute of Management Technology, Greater Noida (2007 till date).
  • Marketing and CSR core faculty at Institute for Integrated Learning in Management, Lodhi Road, New Delhi, (2003-06)
  • Visiting Faculty at Institute of Management Technology (IMT), Ghaziabad and Symbiosis Institute of Business Management, Bangalore. ( Between 2004 and  2011)

Modules Taught:

Responsible Business covering modules on Sustainability, Business Ethics, Corporate Governance and Corporate Social Responsibility

  • Fundamentals of Marketing, Consumer Behavior, Integrated Marketing Communications, Marketing of Services
  • International Marketing, Customer Relationship Management, Marketing and Entrepreneurship, Retail Management and Cyber Marketing

Research Interests:

CSR with a Human Rights’ perspective, Responsible and Sustainable Supply Chains , CSR in India, Business Ethics, Multi-stakeholder sustainability and CSR partnerships and initiatives (particularly) by companies in India.

With the Federation of Indian Chambers of Commerce and Industry (FICCI)

  • Member FICCI Advisory Committee on Social Enterprises (constituted March 2020)
  • Member and Academic Advisor for CSR team at Aditya Birla Centre for CSR -FICCI; Lead On-site Assessor for FICCI Annual CSR Awards and Jury participant since 2011. Have conducted more than 50 on-site assessments of CSR Projects by public and private companies in India.
  • Have regularly led sessions in CSR dialoguing platforms of FICCI since 2014. The FICCI South Korea Forum on CSR and FICCI Annual CSR Conference are prestigious multistakeholder platforms that bring global and national companies, civil society organisations, Government functionaries and academia together every year on issues of Responsible business and CSR;
  • Trainer for FICCI Master Classes on CSR.

With National HRD Network, India

  • Lead for BIMTECH in the CSR Core Committee for National HRD Network since 2013. Responsible for conceptualisation, designing, selection as part of Jury of award-winning companies of National CSR Contest and moderating the plenary sessions of National Annual CSR Summit, a multistakeholder platform to deliberate, discuss and contribute to contemporary CSR issues. The platform has organised six consecutive National CSR Summits across various locations in the country over the years.
  • First National CSR Summit 2014: “The New Ecosystem for CSR – Agenda for Action”; New Delhi.
  • Second National CSR Summit 2015: “From Act to Action”; Mumbai
  • Third National CSR Summit 2016: “Strategising CSR for Sustainable Development”, Bangalore
  • Fourth National CSR Summit 2017:” Forging CSR Partnerships for Sustainable Impact”; New Delhi.
  • Fifth National CSR Summit 2018:” Looking Back and Looking Ahead”, Mumbai.
  • Sixth  National CSR Summit2019: “Leveraging CSR for Livelihood Creation at the Bottom of the Pyramid”,   Bangalore
  • Seventh National CSR Summit 2020: “Managing CSR Challenges in the New Normal” WebEx.

With UN Global Compact Network in India (UNGCNI)

  • India Working Group for PRME: Member-Sustainability Mindset Committee (constituted March 2021)
  •  Lead for BIMTECH at Sustainability Committee and Asia Pacific Resource Centre of UNGCNI.
  • Jury Member for CSR Awards conferred by UNGCNI since 2017

Other Platforms:

  • Core Committee member: International Conference on Sustainability, organised by Federation of Indian Chambers of Commerce and Industry (FICCI) in partnership with Government of Karnataka, British Deputy High Commission and the Consulate General of the Federal Republic of Germany on 25th and 26th of June 2013;
  • Summit Design and Lead: Roundtable on Implementation of Section 135 of the Revised Companies Act, October 28 2013;
  • Conference Lead:  3rd Global Summit on CSR’ CSR –’CSR and Transparency’July8-9,2011 organised by  BIMTECH in partnership with Economic Times and Global Reporting Initiative(GRI);
  • Conference Convener: 2nd International Summit on CSR’ CSR –A strategy for Inclusive Development’ April 9-10,2010 organised by BIMTECH in partnership with Economic Times and The German Embassy in association with NTPC, ONGC and United Nations  Millennium Campaign.

Key Note Speaker and Panel member in various seminars and conferences, some examples from past three years

  • Key Note Speaker at the National Seminar for Skill Development and Entrepreneurship, March 12-13,2021organised by Central University of South Bihar(CUSB), Gaya
  • Moderator Ideate 2020: “Building Sustainable Communities: Adapting to Post Pandemic Challenges, November 10, 2020 organised by FICCI.
  • Speaker: CII Karnataka CSR Conclave 2020 ” Creating Shared Value”, November 3 2020, organised by CII
  • Speaker: ‘Aligning CSR with NEP2020’, October 23 2020, organised by Delhi Management Association
  • Moderator: “CSR through the Pandemic, the road ahead”, August 31, 2020organised by FICCI
  • Round Table on Nurturing an Eco System for Social Impact at Jagran Lake City University on September 14 2019
  • Guest Speaker for Knowledge Series organised by Delhi Metro Rail Corporation, Responsible Business &CSR-Role, Expectations and Responses” at Metro Bhawan, New Delhi on June 28 2019
  • Speaker as part of Author Panel during 6th International  PRME Conference organised by IILM, at New Delhi “Reimagining Sustainable Futures- The SDG Framework”, January 31 – February 2, 2019
  • Panel Member at 2nd Sustainable Development Goals Conference-“Leveraging CSR for SDGs” organised by United Nations Global Compact Network in India at Mumbai on December 12 2018
  • Panel Member “Role of Academics and Business Schools” during the India and Sustainability Standards International Dialogue and Conference organised by Centre of Responsible Business at New Delhi on November 18 2018
  • Moderator for the Session “Reaching the Unreached districts in Odisha” organised by the Government of Odisha in collaboration with FICCI at “Make-in Odisha” Conclave at Bhubaneswar on November 14 2018
  • Led the Round Table on CSR joined by CSR Heads of more than 30 leading companies and CSOs of India, at Mahindra Towers, Mumbai, on July 21 2018
  • Speaker in Conversation Series on CSR organised by OP Jindal Global University –”Exploration of the Landscape of Academic -Industry-Civil Society Collaboration in CSR in India”, at JGU Sonepat, Haryana on October 27 2017
  • Panel Member “Advancing Sustainable Development Goals-Role of Science Technology and Innovation” organised by Climate Change Research Institute in collaboration with UN Global Compact Network India at New Delhi on July 28 2017
  • Panel Member “Human Rights and Business” organised by Praxis, Change Alliance and UNGCNI at New Delhi on May 17 2017

With Indian Institute of Corporate Affairs, Ministry of Corporate Affairs, GoI (IICA)

  • Served as BIMTECH Lead and Coordinator for IICA’s Certified Professional Course on CSR launched in 2014; Member  Expert Group for Content Development for IICA Certified Programme for CSR Professionals, 2013.

With the British Council, India

  • Selected and supported by the British Council for a Study visit to the University of Bath, UK on Corporate Social Responsibility Practices in several companies in the UK, exposure to the MSc. Curricula and classes at the University of Bath, 2004 ;
  • As part of terms of reference agreed with the Council, was engaged as a Consultant to the British Council for three years to primarily conduct seminars, webinars, training programmes for management educators, students and small and large businesses; develop content and manage online module for CSR by the British Council and attend various awareness and capacity building programmes organised by the Council.
  • Some Examples: Workshop on CSR for Management educators: British Council, Bhopal, Sept 2005; Regional  Seminar on CSR at IILM, June’2004; Workshop on CSR for Management Educators: British Council, IILM-New Delhi IMT-Ghaziabad and New Academy of Business-UK, at British Council, Delhi, Nov 2004; Workshop on CSR for Management Educators at Narsimonjee Institute of Management Studies (NMMIS) at NMMIS, Mumbai, Nov 2004; Workshop on CSR for Management Educators: S.P.Jain, Mumbai, Nov 2004; Conducted International Paper writing contest on CSR’ Corporate Social Responsibility and Leadership” from postgraduate students of Management, hosted by the British Council in partnership with IILM for two consecutive years 2005 and ’06; Moderated the global debate on UN Millennium Development Report organised by the British Council with student and faculty from Oxford University, University of Texas, Indiana University, University of Earlham, St. Stephen’s College and IILM, Feb,06. Round Table and Workshop, British Council, IIM-B, and ICCSR( Nottingham University)  Aug 2007.

Lead for United Nations’ Principles for Responsible Management Education (PRME) at BIMTECH since 2008

CSR Trainer

Have been training for more than 15 years on various aspects of Responsible Business and Corporate Social Responsibility and regularly invited to speak in multiple academic and industry forums.

  • CSR Trainer at Open MDPs and MDPs conducted for Executives of NTPC, NHPC, ONGC, and other public sector executives since 2011, CSR Trainer: NTPC Power Management Institute,(PMI, Noida since 2009 till 2018 ); SAIL: MTI, Ranchi (from July 2010 to2015  ); CSR Trainer: IAS officers at IILM, New Delhi, for two consecutive years 2005 and 2006; Management Development Programme (MDP) Director: Amar Ujala, Resident Editors’ Programme (14-18 Sept 2009) at BIMTECH; Management Development Programme (MDP) Director: ‘Green Business’ at India Habitat Centre (24- 25 April 2008)

Conducted more than 50 Pan India Marketing training programmes conducted for the entire body of wholesale distributors of AMUL, GCMMF(Jan’2007 till Feb 2009 )

  • Best Author Award for 2019 conferred by  India CSR ,the largest online platform for information on CSR and Sustainability in India
  • Corporate Excellence Award for 2013 conferred  by Institute of Public Enterprises , Hyderabad.

  • Editorial Board Member for the Journal of Corporate Citizenship, GreenLeaf Publication, UK ( from 2015 till 2018)
  • Editorial Board Member for the IJBST Journal Group since 2019.

  • Doctoral Guide for AIMA-Aligarh Muslim University since 2010

  • Dutta Roy, V. (2021), “For the sustainability of the forests, the tigers and the tribals: Royal Bank of Scotland in the Kanha-Pench corridor, India”, The CASE Journal, Vol. ahead-of-print No. ahead-of-print.
  • Roy, V.D. (2019). Demonstrating Responsible Business: CSR and Sustainability Practices of Leading Companies in India. Bloomsbury Publishing. ;
  • Roy, V.D. (2013). Creating and Maintaining Responsibility in the Supply Chain: Bayer CropScience in India. South Asian Journal of Business and Management Cases, 2(2), 207-216.

In Progress

  • Leadership Project under PROGRESS Project [with, Aston University, UK ]
  • Case study submitted to the CASE Journal, Emerald Publishing.

Editorial Positions

  • Editorial Board Member for the Journal of Corporate Citizenship, GreenLeaf Publication, UK ( from 2015 till 2018)
  • Editorial Board Member for the IJBST Journal Group since 2019.

Doctoral Guide for AIMA-Aligarh Muslim University since 2010