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PGDM (Retail)

Overview

Birla Institute of Management Technology (BIMTECH) was a pioneer in introducing the Post Graduate Professional Course in Retail in India in year 2002 in order to supply quality managers, capable of shouldering responsibilities in a highly competitive retail marketing environment. The mission is to transform the students’ future by creating opportunities for them. The programme is approved by All India Council for Technical Education (AICTE, Ministry of Human Resource Development, Government of India) and is also accredited by the Association of Indian Universities (AIU) for equivalence with an MBA. It is a 2 year full time residential course which provides in-depth knowledge for not just all aspects related to retail marketing but also gives exposure to core management areas such as Marketing Management, Financial Accounting, Organizational Behaviour, Quantitative Management and Economics.


Abhijit K. Chattoraj, Chairperson

Dr. Pooja Misra

Chairperson

Retail Management Programme

pooja.misra@bimtech.ac.in

 

The Indian retail industry is one of the fastest growing industry in the world.

India’s retail sector is experiencing exponential growth. Healthy economic growth, changing demographic profile, increasing disposable incomes, urbanisation, changing consumer tastes and preferences are some of the factors driving the growth of this Industry. Increasing participation from foreign and private players has given a boost to this industry. This has intensified the need for trained retail managerial talent with the requisite knowledge skills and abilities to take up leadership roles in the industry.

 

 

Admission

BIMTECH offers admissions to its two year full time PGDM program and other sectoral programs namely, PGDM (International Business), PGDM (Retail Management) & PGDM (Insurance Business Management) and Two Doctoral Level Programmes – FPM (Fellow Programme in Management) & EFPM (Executive Fellow Programme in Management), PGDM at its Bhubaneswar campus for the 2018-20 batch.

Interested aspirants can, not only find details of the selection criteria, how to apply, the fee structure, the scholarships offered and financial assistance available but also download the Information Bulletin 2018 and apply online for admissions for the 30th Academic Session.

Admission to Best PGDM College in India - BIMTECH

Policy Statement

The soul of any academic institution is its students. While the students seek to give shape to their future, BIMTECH strives to make their dreams come true.The guiding principle of Admissions at BIMTECH has always been one that facilitates the grooming of ethical global business leaders who are committed to inclusive growth and sustainability.

The Institute’s Admission Policy is supported by four pillars.

  • Acknowledging merit over anything else is one of the most important of them.
  • Complete transparency,
  • Unhindered access for all, and
  • Meeting the requirements of the corporate world from the future managers which we seek to provide.

Selecting aspirants for admissions to its various programs every year, year after year has been oriented towards achieving a right mix in the class so as to enhance the total learning experience both within and outside the class. Admission efforts seek to achieve a ‘class- diversity’ which heightens peer group learning.

 

Fee Structure

Programmes Offered for Session 2017-19 at Greater Noida Campus

Programme Recognition/ Accreditation/ Approval No. of Seats Selection Procedure Broad Eligibility Criteria
PGDM 2 Year, Full Time (Equivalence to MBA by AIU) AICTE NBA Accredited 240 Valid CAT 2016 score/ Valid GMAT 2016-17 score Valid XAT 2017 score+PI+ Write-up Graduation with Min. 50% marks (10+2+3 pattern)
PGDM (International Business) 2 Year, Full Time AICTE NBA Accredited Equivalence to MBA by AIU 60 Valid CAT 2016 score/ Valid GMAT 2016-17 score Valid XAT 2017 score+PI+ Write-up Graduation with Min. 50% marks (10+2+3 pattern)
PGDM (Insurance Business Management) 2 Year, Full Time AICTE 60 Valid CAT 2016 score/ Valid XAT 2017 score /Valid MAT 2016-17 score/Valid CMAT 2016- 17 score/Valid GMAT 2016-17 score+ PI+Write-up Graduation with Min. 50% marks (10+2+3 pattern)
PGDM (Retail Management) 2 Year, Full Time AICTE 60 Valid CAT 2016 score/ Valid XAT 2017 score /Valid MAT 2016-17 score/Valid CMAT 2016- 17 score/Valid GMAT 2016-17 score+PI+Write-up Graduation with Min. 50% marks (10+2+3 pattern)

Distribution of Seats

Course Total No. of Seats to be filled 90% of total intake under merit Category 10% of total intake under following Corporate Sponsored International Student
PGDM 240 216 24
PGDM (International Business) 60 54 6
PGDM (International Business Management) 60 54 6
PGDM (Retail Management) 60 54 6
Total 420 378 42
*Important Note

Candidates applying under DA Category/Other Category (Corporate Sponsored/NRI/NRI Sponsored/International Students) will be required to produce documents listed under eligibility conditions at the time of submission of first installement of tuition fee failing which their application may be rejected/considered under General Category. These applicants will then be required to meet eligibility conditions of the General Category.

Program Framework

The programme design, the curriculum structure is expediently planned and drafted trimester-wise and reflects vision and mission of the institute. Further, it also consists of important areas of specialisation that will be offered to the students during the programme. The post-graduate diploma programme has a broad set of learning goals aligned with the mission. A set of measurable learning objectives for each goal is described as Programme-intended Learning Objectives (PILOs) which must have measurable attributes. One to four PILOs is the norm for each Goal. Further, a series of modules and topics, in a particular subject, usually lasting a whole trimester with definite credits and number of hours of student engagement is designed in a course. Each course in the programme has further a set of measurable learning objectives for each course. One to four CILOs is the norm for each PIOL. CIOLs must have measurable attributes. Learning goals describe the knowledge and skills that are to be developed in the course and set expectations for what students should do with the knowledge and skills after completing a course.

 

Two-years full-time PGDM (RM) equips students with skill and knowledge the retail industry is looking for. The objectives of the programme are:

  • To introduce the basic retailing and management concepts
  • To give insight into fundamentals of marketing and selling
  • To understand managerial aspects of working with people in groups
  • To understand managerial aspects of working with people in groups

Trimester-I

S.No. Code & Subjects Credit Teaching Hours Tutorial Hours Total Hours
1 RM-101 Retail Concepts & Environment 4 40 5 45
2 RM-102 Marketing Management-I 3 30 5 35
3 RM-103 Statistics for Business Analysis 3 30 5 35
4 RM-104 Financial & Managerial Accounting 3 30 5 35
5 RM-105 MIS &  Advance Excel  3 30 5 35
6 RM-106 Supply Chain Management 3 30 5 35
7 RM-107 Buying & Merchandising Management 4 40 5 45
8 RM-108 Organisational Behaviour & HRM 4 40 5 45
    27     310

Trimester-II

1 RM-201 Inventory & Logistics Mgmt. 3 30 5 35
2 RM-202 Retail Store Management 3 30 5 35
3 RM-203 Management Science  3 30 5 35
4 RM-204 Corporate Finance 3 30 5 35
5 RM-205 Marketing Management-II 4 40 5 45
6 RM-206 Visual Merchandising  3 30 5 35
7 RM-207 Business Communication-I 4 40 5 45
    23     265

Trimester-III

1 RM-301 Consumer Behaviour 3 30 5 35
2 RM-302 Sales & Distribution Management+ Rural Retailing 4 40 5 45
3 RM-303 Managerial Economics & Overview of Macroeconomics 4 40 5 45
4 RM-304 Business Communication – II 4 40 5 45
5 RM-305 Mall Management 3 30 5 35
6 RM-306 Research Methodology 3 30 5 35
7 RM-307 Services Marketing 3 30 5 35
8 RM-308 Responsible Business 4 40 5 45
    28     320

Trimester -IV

1 RM-401 Global Retailing 3 30 5 35
2 RM-402 Retail Luxury and Brand Management 3 30 5 35
3 RM-403 Category Management & Private Labels 3 30 5 35
4 RM-404 Retail Analytics 3 30 5 35
5 RM-405 Design Thinking 2 20 5 25
6 RM-406 Basics of Enterprenuership 2 20 5 25
    16     190

Trimester –V

1 RM-501 Legal Framework for Retail Business 3 30 5 35
2 RM-502 Retail Strategy & Negotiation 3 30 5 35
3 RM-503 E-Commerce 3 30 5 35
4 RM-504 Franchising Management 3 30 5 35
5 RM-505 ERP for  Manager 3 30 5 35
    15     175

Trimester –VI

1 RM-601 Customer Relationship Management 3 30 5 35
2 RM-602 Integrated Marketing Communication 3 30 5 35
  Total Credit  6     70

 

Batch Profile

We have students from diverse cultural and educational backgrounds. A perfect blend of students with significant work experience and fresh college pass-outs creates a learning and nurturing environment among the students of retail batch.

Pedagogy

Learning starts with the Foundation Programme in order to bring all students who have joined the programme are at par in terms of knowledge in Statistics, Economics, Accounting, Principles & Practices of Management and Basic operational understanding of Power Point and Excel. Keeping learning objectives of the course in mind, detailed course plan is designed so as ensure adequate academic rigour. The learning rigour, besides lecture mode, is brought in to a particular course through methods. Adoption of a method depends on the requirement of the course

  • Case Studies
  • Management Simulation Assignments
  • Presentation
  • Short-term Live Projects
  • OJT
  • Quizzing
  • Panel Discussion
  • Field Research work
  • Management games
  • Industry Visit
  • Meditation & Yoga
  • Exposure to team work

The evaluation is based on the continuous internal evaluation and end-term assessment.

 

Faculty Details

PLG & PILO

PLG & PILOs

PLG 1 Student shall be able to demonstrate effective oral and written communication abilities
PILO-1A Student shall be able to develop professional quality business documents in the retail domain
PILO-1B Student shall be able to deliver professional quality business presentations in the retail domain
PLG 2. Student shall be able to evaluate and solve business problems
PILO-2A . Student shall be able to define the problem and propose optimal business solutions
PLG 3. Students shall be able to understand ethical business issues.
PILO-3A. Students shall be able to develop an understanding of issues of responsible ethical business.
PLG 4. Student shall be able to understand global business issues in the retail domain
PILO- 4A . Student shall develop an understanding of retail global business environment
PILO- 4B. Student shall be able to understand multicultural business dynamics in the retail domain
PILO- 4C. Student shall be able to develop an entrepreneurial mindset
PLG 5. Student shall be able to demonstrate collaborative skills
PILO- 5A . Student shall be able to understand the key constituents of work group.
PILO- 5B. Student shall be able to operate effectively in teams to solve retail business problems and demonstrate leadership skills-
PILO -5C. Student shall be able to demonstrate leadership skills.

 

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