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Reeti Kulshrestha

Assistant Professor

Biosketch

Dr. Reeti Kulshrestha, a PhD in Social Entrepreneurship, is an Educator and Researcher at Birla Institute of Management Technology (BIMTECH), Greater Noida, India. A qualitative researcher, her area of interest lies in sustainability, entrepreneurship and narratives and lived experiences of individuals. She is the Coordinator (CSR Research and Networks), Centre for Sustainability and CSR, BIMTECH, and mentors and leads the UNPRME-Delhi NCR Hub. She is also a part of AACSB accreditation team as Standard Owner for societal impact. Dr. Reeti has published a research book and several research articles in reputed journals and has many case studies and book chapters to her credit. She is also the Assistant Editor of South Asian Journal of Business and Management Cases (SAJBMC) and reviewer for many other reputed journals. She won the best research paper award in an international conference on the theme of "Social Innovation, Social Business and Sustainable Development '' hosted by IIT Roorkee, BHU, NABARD and VES, Mumbai in 2022. She is the Vice President of the International Sustainable Development Research Society (ISDRS), Sweden (https://isdrs.org/).ISDRS is a global network of sustainable development professionals actively engaged in knowledge exchange contributing to sustainable societies.

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Education

  • Ph.D. from Birla Institute of Management Technology, Greater Noida, titled “The Practice of Identity Work in Social Entrepreneurship” (2022).
  • Thomas Licensee, Psychometric Profiler, Thomas International (2006).
  • Diploma in Training and Development (DIP-TD), Indian Society for Training & Development (ISTD) (2002).
  • Master of Business Administration (MBA), Bundelkhand University (1996).
  • Bachelor of Science (B.Sc.), Bundelkhand University (1993).

Research

  • Sustainability
  • Social Entrepreneurship
  • Identity Research
  • Gender Studies
  • Narrative and Lived Experiences

Awards & Recognition

  • Received the Best Research Paper Award at the international conference on “Social Innovation, Social Business and Sustainable Development” hosted by IIT Roorkee, BHU, NABARD, and VES Mumbai.
  • Awarded Gold Medal in MBA.

Teaching Courses and New Courses Developed

  • Entrepreneurship
  • Responsible Business
  • LEAD (Leadership, Entrepreneurship, Articulation and Development)
  • Circular Economy
  • Entrepreneurship and Venture Creation
  • Qualitative Methods in Research
  • Basics of Literature Review
  • Philosophy of Theory and Research

Experience

  • Assistant Professor, Birla Institute of Management Technology (BIMTECH), Greater Noida, India (June 2022 – onwards)
  • Research Associate, Birla Institute of Management Technology (BIMTECH), Greater Noida, India (Feb – June 2022)
  • Visiting Faculty, Indirapuram Institute of Higher Studies (IIHS) (June 2019)
  • Assistant Professor & Head, Career Development Centre, SRM University, NCR Campus (2014 – 2018)
  • Corporate Trainer (2004 – 2006)
  • Visiting Faculty, Rukmani Devi Institute of Advanced Studies, New Delhi (2004)

Academic Positions and Assignments

  • Assistant Editor, South Asian Journal of Business and Management Cases (SAJBMC)
  • Faculty Lead, UN PRME – Delhi NCR Hub
  • Coordinator (CSR Research and Networks), Centre for Sustainability and CSR, BIMTECH
  • UN PRME Mentor, PGS Careers
  • Mentor, United Friends of Earth (UFE) Club
  • Standard Owner, AACSB Accreditation Committee and Team Member – Standard 1
  • NIRF Coordinator, Institution Innovation Council (IIC)

Professional Associations and Memberships

  • Vice President, International Sustainable Development Research Society (ISDRS)
  • Associate Member, Indian Society for Training & Development (ISTD)
  • Life Member, National HRD Network (NHRDN)

Research Paper and Working Paper

  • Kulshrestha, R. (2025). Living life the nomadic way: identifying skills of a digital nomad in new forms of organizational employment. International Journal of Organizational Analysis.
  • Kulshrestha, R., & Sahay, A. (2024). ‘I Want to Break Free’: Breaking Gender Stereotypes and Reconstructing Gender Identities by Women Entrepreneurs in India. Vision, 09722629241305512.
  • Kulshrestha, R., Sengupta, S., Sahay, A., & Chandra, Y. (2024). Process Typologies of Identity Construction in Entrepreneurship. The Journal of Entrepreneurship, 09713557241255404.
  • Kadikilo, A. C., Kulshrestha, R., Sahay, A., & Nayak, P. (2023). Research promotion strategies to enhance research productivity in Tanzanian higher educational institutions. Review of Education, 11(3), e3436.
  • Kulshrestha, R., Sahay, A., & Sengupta, S. (2022). Constituents and Drivers of Mission Engagement for Social Enterprise Sustainability: A Systematic Review. The Journal of Entrepreneurship, 31(1), 90-120.
  • Kulshrestha, R., Sahay, A., & Sengupta, S. (2021). Using Trust as a Resource for Social Value Creation: A Case of JanaJal. South Asian Journal of Business and Management Cases, 10(2), 196-206.
  • Kulshrestha, R., Sahay, A., & Sengupta, S. (2021). IndiGo: Cruising in Market but Crashing Within. Asian Journal of Management Cases, 0972820121994959.

Research in Progress

  • Social Entrepreneurship and Sustainable Development
  • Environmental Sustainability and Sustainable Business Models
  • Dynamic Capabilities of Social Enterprises
  • Identity Work of Social Entrepreneurs
  • Identity Research

Case Repository Publications

  • Teaching Case: The Reincarnation of Jet Airways, published in UK Case Centre (2022).
  • Teaching Case: Jet Airways Meets a Tragic Fate, published in UK Case Centre (2020).
  • Teaching Case: Airtel: Standing at Crossroads, published in UK Case Centre (2018).
  • Research Paper: Published in International UGC Approved Journal IJRAR titled “Current Employability Trends in the Industry – Lifelong Learning: Continuing Professional Training and Development” (2018).

Books, Chapters and Technical Reports

  • Book: One Water One World: A Social Phygital Revolution, co-authored with A. Sahay and Anurag Agarwal.
  • Book Chapter: Entrepreneurial Behavior in a Pandemic: A Case Study on an Ed-Tech Startup, co-authored with Kishan Kumar, Nihar Srivastava, and Subhanjan Sengupta, in Entrepreneurship Education and Innovation for Sustainable Development (2021).
  • Book Chapter: Gender Identity and Entrepreneurship: Breaking the Gender Stereotype, co-authored with Arunaditya Sahay and Subhanjan Sengupta, in Case Studies on Perspectives on Entrepreneurship and Sustainability (December 2021).
  • Book Chapter: Effective Use of Case Method as a Pedagogical Tool, in Case Method for Digital Natives (September 2021).
  • Conference Paper: Sustainability Strategies of Social Enterprises, ISDRS Conference, Sweden, co-authored with Subhanjan Sengupta and Arunaditya Sahay (July 2021).
  • Booklet: Sustainable Entrepreneurship – Innovation and Transformation: JanaJal Bringing in Water Revolution, co-authored with Arunaditya Sahay and Subhanjan Sengupta (March 2021).
  • Book Chapter: An Exploratory Study on the Impact of COVID-19 and Adaptation Strategies of Management Institutes in India, co-authored with Vithala R. Rao, in Challenges of Managing Business, Social and Ecological Systems (Feb 2021).
  • Book Chapter: JanaJal: Bringing in Water Revolution, ICMC, co-authored with Arunaditya Sahay and Subhanjan Sengupta (December 2020).
  • Book Chapter: Jet Airways: Caught in Storm, ICMC (2019).
  • Book Chapter: Changing Context of English Language – Development Perspectives on Language, in Emerging Trends in Language, Literature and Culture (2018).
  • Book Chapter: Language and Literature Through Ages: Decline in the Quality of Language through Ages in Literature, Media and Conversation (2016).
  • Book Chapter: Revisiting Education through Digitization, in Digital India: Transforming India through Education (2016).

Conference, Seminar Paper and Presentations

  • Track Chair for Sustainability/Social Entrepreneurship/SDG at IIM Nagpur Ivey Publishing Case Conference; co-authored five research papers and presented Building Sustainability Reporting at GreenEd: A Proposal for the Future, IIM Nagpur, 21-22 Dec 2024.
  • Presented research paper “I want to break free” - Breaking Gender Stereotypes and Reconstructing Gender Identities by Women Entrepreneurs in India at Entrepreneurship, Innovation and Society (EIS2.0), BML Munjal University, Gurgaon, 15-16 Feb 2024.
  • Presented Sustainable Development Goal 5: Exploring Gender Equality Practices of Social Entrepreneurs at International Conference on ‘Assessing the 5Ps of SDG’, ISDRS & University of Kebangsan, Malaysia, 11-13 July 2023.
  • Presented Sustainability Leadership of Social Entrepreneurs: The Driving Force for Sustainable Development at ISDRS Conference, Soderton University, Stockholm, 15-17 June 2022.
  • Presented Social and Technological Innovation in Social Entrepreneurship: A case study on JanaJal Social Enterprise at IRMA, Anand, Dec 21–23, 2022.
  • Presented Collective Social Entrepreneurship as the Road to Sustainable Development: The Case of Yellow Streets at International Conference on Social Innovation, hosted by IIT Roorkee & partners, 2021 (Best Research Paper Award).
  • Presented Identity Based Positioning of Social Enterprise at National Conference, IIM Nagpur & Strategic Management Forum, Dec 2021.
  • Presented Gender Identity and Entrepreneurship: Breaking the Gender Stereotype at International Conference on Management Cases (ICMC), Dec 2021.
  • Presented Sustainability Strategies of Social Enterprises at ISDRS Conference, Nov 2021.
  • Presented Identity Work as an Entrepreneurship Process at European Paper Development Seminar, University of Seville, Spain, April 2021.
  • Delegate at Digital Conference on Social Enterprise by TISS Mumbai, Jan 2021.
  • Presented JanaJal: Bringing in Water Revolution at ICMC, Dec 2020.
  • Presented Guarding the Mission for Sustainability of a Social Enterprise at SMF-IIM Ranchi Conference, Dec 2020.
  • Participated in Grant Writing and Management Workshop by Max Planck Gesellschaft & University of Cologne, Nov 2020.
  • Attended five-day Workshop on Social Enterprise Research Methods, IIM Udaipur, Jan 2020.
  • Presented Recent Trends in Social Entrepreneurship Research and Moral Dilemma of a Social Entrepreneur While Scaling Up at IIM Lucknow, Dec 2019.
  • Presented case study Jet Airways: Caught in Storm at ICMC, Dec 2019.

Magazine and Newspaper Articles

  • Article: Empowering women for economic growth, literacy, progress towards Sustainable Development Goal 5, published in Economic Times, March 2024.
  • Article: The DNA of Leadership, published in Training & Management Journal, April 2003.
  • Article: Employee Communication – A Multidimensional Approach, published in Annual Handbook of Human Resource Initiatives, 2006.
  • Article: Bonsai Management, published in People Management, special supplement to Financial Express, 18 December 2002.

Editorial Positions and Reviews

  • Assistant Editor, South Asian Journal of Business and Management Cases (SAJBMC)
  • Reviewer, Asian Journal of Management Cases
  • Reviewer, Journal of Social Entrepreneurship
  • Reviewer, Emerging Market Case Studies
  • Reviewer, Journal of Entrepreneurship
  • Reviewer, Women's Studies International Forum
  • Reviewer, FIIB Business Review
  • Reviewer, BIMTECH Business Perspectives
  • Ex-Editor, Shodhgyan, a BIMTECH Journal

Certificate Courses

  • Certification: "Sustainability Reporting, Corporate ESG, Global Framework" — Udemy, 2024
  • Certification: "A Masterclass in ESG and Sustainability Accounting" — Udemy, 2024
  • Certification: "Psycho Diagnostics and Psychometric Assessment" — Coursera, National Research Tomsk State University, Russia, 2021
  • Certification: "Know Thyself" — Coursera, University of Edinburgh, UK, 2021
  • Certification: "Social Psychology" — Coursera, Wesleyan University, USA, 2020
  • Certification: NHRDN Credible Champion Workshop, August 2020
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