Dr. Pankaj Priya’s teaching and research interests are in the area of Private label Programmes of Modern Retailers, Sales & Distribution Management and Consumer Behavior in FMCG industry. He had been in industry, managing hard core sales & distribution as well as product across consumer goods industry before shifting to academics.
He got recognition as a teacher in Marketing when he was awarded as the best teacher in Marketing Management by Dewang Mehta Foundation at the national level in 2009. He has published articles in various national and international journals, co-edited one book on Communications and reviewed another book on Retail Management, written chapter on Merchandising in a book published by Czech University. He is a reviewer for Journal for Retailing and Consumer Services (Elsevier Publications). He has supervised a report on Stake Holder’s views on Impact of FDI on multi brand retail in India, which was submitted to Government of India in July 2010.He has been a resource person in the MDPs conducted by various organizations in the area of marketing.
At BIMTECH, he aims enhance the connect between industry and academics, thus adding value to all stakeholders.
Purchasing Fruits & Vegetables: Role of Price & Store Characteristics in edited book ‘Retail Marketing in India (Emerald Publication), 2017
Uniglobe College, Pokhra University, Nepal, 2017