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Dr. Anuj Sharma

Professor & Dean

Biosketch

Dr. Anuj Sharma is working as Professor & Dean (Student Welfare) in the area of Marketing & International Business. He has done Masters in International Business Management and PhD in Management. He has more than 25 years of teaching experience at post graduate level at various University departments and institutes.

He has conducted more than 30 Management Development Programs (MDP) in the area of International Business across all parts of the country. This includes both open and in company programs for reputed government organization like State Trading Corporation (STC), PEC Limited, Handloom and Handicraft Export Corporation (HHEC) and private organizations like Godfrey Phillips India Limited. In association with Federation of Indian Exporters Organisations (FIEO), as Program Director, he has successfully completed seven batches of part time Diploma in Foreign Trade (DFT) for working executives. He has been instrumental in forging relationship with many corporate, embassies and public sector enterprises.

His current areas of interest are international marketing, globalization, Free Trade Agreements (FTAs), foreign trade policy, sector specific export strategies and management education. He has presented papers and chaired sessions at various national and international conferences. He has also written case studies and research papers in various national and international journals of repute and also completed consultancy assignments for organizations like NEHDDC and PEC Limited. He has also completed a research project “UNIQUE” funded by European Union. He currently holds the position of Chairperson of International Business Program at BIMTECH.

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Education

  • Completed Ph.D. in Management on Topic “Impact of Trade Related Intellectual Property Rights (TRIPS) on Indian Pharmaceutical Industry from Dr. B.R. Ambedkar University, Agra, Uttar Pradesh, India in 2006.
  • Completed Master in International Business Management from Aligarh Muslim University, Aligarh, Uttar Pradesh, India in 2000 with 68.2 percent marks.
  • Completed Bachelor in Science from Dr. B.R. Ambedkar University, Agra in 1997 with 69.5 percent marks.

Research

  • Globalization
  • International Business
  • International Marketing Strategies
  • International Trade Policy
  • International Trade Operations
  • Doing Business in Emerging Countries
  • Sectoral Strategies for Exports
  • Management Education

Awards & Recognition

  • Best Performer in Academic Domain 2015-16 by BIMTECH, Greater Noida, India
  • Distinguished Academic Contribution in the Area of International Trade, 2016, Federation of Indian Exports Organisations (FIEO), New Delhi, India
  • Distinguished Service Award, 2016 by BIMTECH, Greater Noida, India
  • Distinguished Academic Contribution in the Area of International Trade, 2017, Federation of Indian Exports Organisations (FIEO), New Delhi, India
  • Outstanding Academic Contribution in International Business, 2017, KIBC, Seoul, South Korea
  • Distinguished Academic Contribution in the Area of International Trade, 2019, Federation of Indian Exports Organisations (FIEO), New Delhi, India
  • Distinguished Academic Contribution in the Area of International Trade, 2020, Federation of Indian Exports Organisations (FIEO), New Delhi, India

Teaching courses and new courses developed

  • International Marketing
  • International Trade & Investment
  • International Trade Operations
  • Doing Business in Emerging Countries
  • International Marketing Research
  • Capstone
  • International Shipping
  • Management of IPR

Experience

  • Worked as lecturer in Faculty of Management, Dr. B.R. Ambedkar University, Agra from July 2000 to October 2005.
  • Worked as lecturer in Asia-Pacific Institute of Management, New Delhi  from November 2005 till 8 May 2006
  • Worked as lecturer  in Birla Institute of Management Technology (BIMTECH), Greater Noida  9 May 2006 till June 2007
  • Worked as Assistant Professor in Birla Institute of Management Technology (BIMTECH), Greater Noida from  June 2007 to 14 Dec 2010
  • Worked as Associate Professor in BIMTECH from 15 Dec 2010 to 30 Sep 2022
  • Working as Professor in BIMTECH from 1 Oct 2022 till date

Academic Positions and Assignments

  • Dean – Students Welfare – June 2025 onwards
  • Controller of Examination – April 2024 - May 2025
  • Chairperson, PGDM(IB) Program, Birla Institute of Management Technology, June 2015 – September 2023
  • Advisor – Centre for Corporate Relations, BIMTECH
  • Member – Academic Council
  • Member – Editorial Board, South Asian Journal of Business and Management Cases
  • Member – Committee for AACSB Accreditation, BIMTECH
  • Member – Admission Committee, BIMTECH
  • Convener – NBA Accreditation Committee for PGDM(IB), BIMTECH
  • Program Director of Joint six month part time diploma in foreign trade in collaboration with FIEO
  • Worked as Program Coordinator of PGDM (IB) Program, BIMTECH
  • Worked as Coordinator – Placements, BIMTECH
  • Worked as Member – Office of International Alliance, BIMTECH
  • Worked as Member – Student Welfare and Hostel Committee, BIMTECH

MDP Sessions, Workshops and Technical Lectures

  • In last 10 years conducted 27 Management Development Programs (MDP) and 7 six months executive programs in the area of International Business and Marketing across all parts of India. This includes both open and in-company programs for reputed government organizations like State Trading Corporation (STC), PEC, Handloom and Handicraft Export Corporation (HHEC), Federation of Indian Exporters Organization (FIEO), BSES Yamuna Power Ltd and private organizations like GPI.
S.No Name of MDP Dates Role Organization
1 Managing International Trade 21-22 Jan, 2009 Coordinator & Faculty STC*, Delhi
2 Managing International Trade 12-13 Feb, 2009 Coordinator & Faculty STC, Delhi
3 Managing International Trade 23-24 Feb, 2009 Coordinator & Faculty STC, Delhi
4 Managing International Trade 2-3 March, 2009 Coordinator & Faculty STC, Mumbai
5 Managing International Trade 16-17 March, 2009 Coordinator & Faculty STC, Kolkata
6 Foreign Trade Policy and Export Import Documentation & Procedure 9 June, 2009 Coordinator & Faculty STC, Delhi
7 Export Import Documentation & Procedure 14-15 Sep, 2009 Director & Faculty Open MDP
8 Managing International Trade 27-29 Nov, 2009 Director & Faculty HHEC**, Delhi
9 International Shipping, Chartering & Marine Insurance 15-16 Dec, 2009 Coordinator & Faculty STC, Delhi
10 International Shipping, Chartering & Marine Insurance 5-6 Jan, 2010 Coordinator & Faculty STC, Chennai
11 Managing International Trade 24-25 July, 2010 Coordinator & Faculty STC, Ahmadabad
12 Managing International Trade 31 July-1 Aug, 2010 Coordinator & Faculty STC, Hyderabad
13 International Shipping, Chartering & Marine Insurance 25-26 Sep, 2010 Coordinator & Faculty STC, Hyderabad
14 Foreign Trade – Policy and Procedural Issues 12 October, 2010 Director & Faculty GPI***, New Delhi
15 International Shipping, Chartering & Marine Insurance 22-23 October, 2010 Coordinator & Faculty STC, Ahmadabad
16 International Shipping, Chartering & Marine Insurance 9-10 Nov, 2010 Coordinator & Faculty STC, Delhi
17 Export Marketing & International Trade Operations 22-24 Dec, 2010 Coordinator & Faculty PEC, Delhi
18 International Shipping, Chartering & Marine Insurance 13-14 Jan, 2011 Coordinator & Faculty STC, Kolkata
19 Trade Finance, Risk Management & Methods of Payment 15-16 Feb, 2012 Coordinator & Faculty STC, Delhi
20 Export Import Documentation and Procedure 16-17 March, 2012 Coordinator & Faculty STC, Mumbai
21 Export Import Documentation and Procedure 18-19 March, 2012 Coordinator & Faculty STC, Kolkata
22 Managing Export Business in Turbulent Times – Appropriate Global Business and Marketing Strategy 9-10 April, 2012 Coordinator & Faculty PEC****, Delhi
23 Diploma in Foreign Trade – I Batch
(6 Month Part Time Program in association with FIEO)		 Sep 2012 – Feb 2013 Program Director FIEO*****, Niryat Bhawan, New Delhi
24 Managing Export Business with Success in Turbulent Marketing Conditions 18 Dec, 2012 Program Director FIEO, Niryat Bhawan, New Delhi
25 Diploma in Foreign Trade – II Batch
(6 Month Part Time Program in association with FIEO)		 October 2013 – March 2014 Program Director FIEO, Niryat Bhawan, New Delhi
26 Shipping in International Trade 7-8 March, 2014 Faculty PEC, New Delhi
27 Diploma in Foreign Trade – III Batch (6 Month Part Time Program in association with FIEO) Program Director September 2014 – March 2015 FIEO, Niryat Bhawan, New Delhi
28 Diploma in Foreign Trade – IV Batch (6 Month Part Time Program in association with FIEO) Program Director September 2015 – March 2016 FIEO, Niryat Bhawan, New Delhi
29 Procedures and Practices of International Trade Program Director 28-29 Dec, 2015 PEC, Delhi
30 Diploma in Foreign Trade – V Batch (6 Month Part Time Program in association with FIEO) Program Director October 2016 – March 2017 FIEO, Niryat Bhawan, New Delhi
31 Diploma in Foreign Trade – VI Batch (6 Month Part Time Program in association with FIEO) Program Director Feb 2018 – Aug 2018 FIEO, Niryat Bhawan, New Delhi
32 Strategic Profitability through Operational Efficiency Faculty 1-2 Feb 2019 & 26-27 April 2019 BSES Yamuna Power Ltd, New Delhi
33 Strategic Profitability through Operational Efficiency Faculty 15-16 March 2019 & 10-11 Jan 2020 BSES Yamuna Power Ltd, New Delhi
34 Diploma in Foreign Trade – VII Batch (6 Month Part Time Program in association with FIEO) Program Director Sep 2019 – March 2020 FIEO, Niryat Bhawan, New Delhi

* State Trading Corporation (STC), a four star trading house has been in international trade for over six decades.

** Handloom & Handicraft Export Corporation (HHEC) has been working under the aegis of Ministry of Textiles, Government of India. HHEC has been nurturing Indian craftsmanship since five decades of undertaking this creative endeavour.

*** Godfrey Phillips India Ltd. (GPI) is a tobacco manufacturer headquartered in India. The company was originally established as "Godfrey Philips Ltd." in London in 1844.

**** PEC Ltd is a premier trading company of India.

***** Federation of Indian Export Organisations (FIEO) is the apex trade promotion organisation in India set up by the Ministry of Commerce, Government of India and private trade and industry in 1965. The organisation is responsible for representing and assisting Indian entrepreneurs and exporters in foreign markets.

Professional Associations and Memberships

  • Member, Academy of International Business
  • Member, National HRD Network, India
  • Member, Federation of Indian Export Organisations, India
  • Member,  Confederation of Indian Industry, India

Research Papers and Case Studies

Research Papers

  • Bajaj, P. and Sharma, A. (2025), "Determinants of FTAs utilization among Indian textile and clothing exporters: an exploratory study", IIM Ranchi Journal of Management Studies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IRJMS-08-2024-0085
  • Bajaj, P., & Sharma, A. (2022). Factors Determining Utilization of Free Trade Agreements by Indian Textile and Clothing Companies: A Conceptual Framework Model. Paradigm: A Management Research Journal. https://doi.org/10.1177/09718907221102651
  • Bajaj, P., & Sharma, A. (2022). Trade Diversion and Trade Creation under ASEAN-India Free Trade Agreement (AIFTA): A Study of Textile and Clothing Sector using Partial Equilibrium Model. Gitam Journal of Management, Vol. 20 No. 1, pp. 53-84.
  • Parul Bajaj, & Anuj Sharma. (2022). Awareness and Utilization of Free Trade Agreements amongst the Textile and Clothing Export Firms of India. Management Insight, 18(1), 25-34. Retrieved from https://journals.smsvaranasi.com/index.php/managementinsight/article/view/1223
  • Singh, A., & Sharma, A. (2021). Acceptance of MOOCs as an alternative for internship for management students during COVID-19 pandemic: an Indian perspective. International Journal of Educational Management. https://doi.org/10.1108/IJEM-03-2021-0085
  • Sharma, A. (2020). Collective Ownership: An Expo Mart for the Exporter by the Exporter, International Journal Human Resources Development and Management, 2021 Vol.21 No.2/3, pp.116–128. DOI: 10.1504/IJHRDM.2021.116937
  • Bajaj, P., and Sharma, A. (2019). India’s Textile and Clothing Trade with ASEAN: Emerging Trends and Structure. Jaipuria International Journal of Management Research, Volume 5, Issue 2.
  • Bajaj, P., and Sharma, A. (2016). India's Textile and garment exports to ASEAN: A Preliminary analysis at HS 6 level. PRERANA Journal of Management Thought and Practice, Volume: 8 Issue: 2.
  • Bajaj, P., and Sharma, A. (2016). Impact of ASEAN India Free Trade Agreement (AIFTA) on India's HS-85 (Electrical Goods) Exports. Jaipuria International Journal of Management Research, Volume 2, Issue 2.
  • Bajaj, P., and Sharma, A. (2015), ASEAN-India Free Trade Agreement: Issues & Contentions, SCMS Journal of Indian Management, Volume XII Number 4.
  • Sharma, A., and Varma, A. (2012), Competitiveness of Leather and Leather Product Exports: A Case of Kanpur Cluster, Foreign Trade Review, VOL. XLVI JANUARY-MARCH 2012 NO. 4.
  • Sharma, A. (2008), Gems and Jewelry Exports from India – Challenges Ahead, South Asian Business Review, Vol1, Issue 1.

Case Repository and Publications

  • Sharma, A. (2019), Building Brand Through B2B Route—Del Monte in India, South Asian Journal of Business and Management Cases, VOL 8 No.2, pp. 215-227, Sage Publications, DOI: 10.1177/2277977919842477
  • Sharma, A., Bajaj, P. (2018) Taj Hotels, palaces and resorts: The Road Ahead, Emerging Markets Case Studies Collection, VOL. 8 NO. 3, pp. 1-21, © Emerald Publishing Limited, DOI 10.1108/EEMCS-01-2018-0001,
  • Sharma, A. (2015), Slag Brick Project – Feasibility Analysis for Sustainable development of Samalkha Foundry Cluster, The Case Centre (Formerly ECCH), Reference no. 815-026-1, 2015
  • Sharma, A. (2015), Slag Brick Project – Feasibility Analysis for Sustainable development of Samalkha Foundry Cluster (Teaching Notes), The Case Centre (Formerly ECCH), Reference no. 815-026-8, 2015
  • Sharma, A., Sardana, G.D. (2014), Escorts Agri-Machinery (Tractors) Business in Africa, The Case Centre (Formerly ECCH), Reference No. 314-326-1, 2014
  • Sharma, A., Sardana, G.D. (2014), Escorts Agri-Machinery (Tractors) Business in Africa (Teaching Notes), The Case Centre (Formerly ECCH), Reference no. 314-326-8, 2014
  • Bajaj, P., and Sharma, A. (2014), GOC Fashion Private Limited- Challenges in International and Retail Expansion, The Case Centre (Formerly ECCH), Reference no. 814-081-1, 2015
  • Bajaj, P., and Sharma, A. (2014), GOC Fashion Private Limited- Challenges in International and Retail Expansion (Teaching Notes), The Case Centre (Formerly ECCH), Reference no. 814-081-8, 2015
  • Sharma, A., Karwa, P., Dey, A.K. (2012), Buyer-Seller Relationship – Challenge in Export Marketing for The Handicrafts and Handlooms Export Corporation (HHEC), Emerging Markets Case Studies Collection, March 2012, DOI 10.1108/20450621211214469, VOL. 2 NO. 1 2012, pp. 1-11, Emerald Group Publishing Limited

Books, Chapters and Technical Reports

  • Sharma, A., Mahrotra, S. (2012), International Trade Operations of Handicrafts and Handlooms Export Corporation of India” Capacity Building for Organizational Transformation by Bloomsbury, ISBN 978-93-82563-41-9

Conference, Seminar Paper and Presentations

S.No Name of Seminar/Conference Organized by Date of Seminar/ Conference Venue of Seminar / Conference
1 International Panel and Conference ESC March 25-27, 2009 Rouen, France
2 Delivered Key Note Address at Conference “Emergence of Africa with a Human Face” St. Jerome Catholique University 8-10 Jan 2014 Douala, Cameroon
3 Chaired the Session at International Conference of Management Cases (ICMC) BIMTECH Dec 2014 BIMTECH, India
4 Visiting Faculty to GCI Global College International 25 June – 3 July 2017 Kathmandu, Nepal
5 Key Note Address to SMEs at Seoul SIPA 23 October 2017 Seoul, South Korea
6 Chaired the Session at International Conference of Management Cases (ICMC) BIMTECH Dec 2017 BIMTECH, India
7 Chaired the Session at International Conference of Management Cases (ICMC) BIMTECH Dec 2018 BIMTECH, India
8 Chaired the Session at International Conference of Management Cases (ICMC) BIMTECH Dec 2019 BIMTECH, India
9 Chaired the Session at International Conference of Management Cases (ICMC) BIMTECH Dec 2020 BIMTECH, India
10 Chaired the Session at International Conference of Management Cases (ICMC) BIMTECH Dec 2021 BIMTECH, India
11 Chaired the Session at International Conference of Management Cases (ICMC) BIMTECH Dec 2022 BIMTECH, India

Magazine and Newspaper Articles

Research Funding and Consulting

  • Member of team on Consultancy Project for NEHDDC to develop a plan for its revival, August – December 2011.
  • Headed a consultancy assignment on Customer Satisfaction of Associates of PEC Ltd., 2014–15.
  • Undertook a joint project with FH Johanneum University, Graz, titled “University Quality Exchange (UNIQUE)” on promotion of higher education, funded by Erasmus Mundus. This project involved institutes from eight countries, October 2013 – December 2016.
  • Completed a research project “India–Latin America Trade and Logistics: Policy Suggestions for Addressing Shipping, Warehousing and Container-related Constraints,” funded by Centre of Regional Trade (CRT), Ministry of Commerce, Government of India, December 2021.

Editorial Positions and Reviews

  • Founding Editorial Board Member, South Asian Journal of Management, Sage Publication

Professional Association and Board Participation

  • Member, CII National Council on International Trade Policy 2019-20, 2021-22 and 2024-25
  • Member, Area Advisory Committee (Strategy & IB), Fortune Institute of International Business, New Delhi
  • Member of Expert Committee of HHEC for selection of Managers
  • Member of panels of many universities/institutes for paper setting and dissertation viva voce

Research in Progress

  • Internationalization of MSMEs with special reference to India
  • Hydrogen Vehicles
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