Dr. Anuj Sharma is working as Professor & Dean (Student Welfare) in the area of Marketing & International Business. He has done Masters in International Business Management and PhD in Management. He has more than 25 years of teaching experience at post graduate level at various University departments and institutes.
He has conducted more than 30 Management Development Programs (MDP) in the area of International Business across all parts of the country. This includes both open and in company programs for reputed government organization like State Trading Corporation (STC), PEC Limited, Handloom and Handicraft Export Corporation (HHEC) and private organizations like Godfrey Phillips India Limited. In association with Federation of Indian Exporters Organisations (FIEO), as Program Director, he has successfully completed seven batches of part time Diploma in Foreign Trade (DFT) for working executives. He has been instrumental in forging relationship with many corporate, embassies and public sector enterprises.
His current areas of interest are international marketing, globalization, Free Trade Agreements (FTAs), foreign trade policy, sector specific export strategies and management education. He has presented papers and chaired sessions at various national and international conferences. He has also written case studies and research papers in various national and international journals of repute and also completed consultancy assignments for organizations like NEHDDC and PEC Limited. He has also completed a research project “UNIQUE” funded by European Union. He currently holds the position of Chairperson of International Business Program at BIMTECH.
Completed Ph.D. in Management on Topic “Impact of Trade Related Intellectual Property Rights (TRIPS) on Indian Pharmaceutical Industry from Dr. B.R. Ambedkar University, Agra, Uttar Pradesh, India in 2006.
Completed Master in International Business Management from Aligarh Muslim University, Aligarh, Uttar Pradesh, India in 2000 with 68.2 percent marks.
Completed Bachelor in Science from Dr. B.R. Ambedkar University, Agra in 1997 with 69.5 percent marks.
Research
Globalization
International Business
International Marketing Strategies
International Trade Policy
International Trade Operations
Doing Business in Emerging Countries
Sectoral Strategies for Exports
Management Education
Awards & Recognition
Best Performer in Academic Domain 2015-16 by BIMTECH, Greater Noida, India
Distinguished Academic Contribution in the Area of International Trade, 2016, Federation of Indian Exports Organisations (FIEO), New Delhi, India
Distinguished Service Award, 2016 by BIMTECH, Greater Noida, India
Distinguished Academic Contribution in the Area of International Trade, 2017, Federation of Indian Exports Organisations (FIEO), New Delhi, India
Outstanding Academic Contribution in International Business, 2017, KIBC, Seoul, South Korea
Distinguished Academic Contribution in the Area of International Trade, 2019, Federation of Indian Exports Organisations (FIEO), New Delhi, India
Distinguished Academic Contribution in the Area of International Trade, 2020, Federation of Indian Exports Organisations (FIEO), New Delhi, India
Teaching courses and new courses developed
International Marketing
International Trade & Investment
International Trade Operations
Doing Business in Emerging Countries
International Marketing Research
Capstone
International Shipping
Management of IPR
Experience
Worked as lecturer in Faculty of Management, Dr. B.R. Ambedkar University, Agra from July 2000 to October 2005.
Worked as lecturer in Asia-Pacific Institute of Management, New Delhi from November 2005 till 8 May 2006
Worked as lecturer in Birla Institute of Management Technology (BIMTECH), Greater Noida 9 May 2006 till June 2007
Worked as Assistant Professor in Birla Institute of Management Technology (BIMTECH), Greater Noida from June 2007 to 14 Dec 2010
Worked as Associate Professor in BIMTECH from 15 Dec 2010 to 30 Sep 2022
Working as Professor in BIMTECH from 1 Oct 2022 till date
Academic Positions and Assignments
Dean – Students Welfare – June 2025 onwards
Controller of Examination – April 2024 - May 2025
Chairperson, PGDM(IB) Program, Birla Institute of Management Technology, June 2015 – September 2023
Advisor – Centre for Corporate Relations, BIMTECH
Member – Academic Council
Member – Editorial Board, South Asian Journal of Business and Management Cases
Member – Committee for AACSB Accreditation, BIMTECH
Member – Admission Committee, BIMTECH
Convener – NBA Accreditation Committee for PGDM(IB), BIMTECH
Program Director of Joint six month part time diploma in foreign trade in collaboration with FIEO
Worked as Program Coordinator of PGDM (IB) Program, BIMTECH
Worked as Coordinator – Placements, BIMTECH
Worked as Member – Office of International Alliance, BIMTECH
Worked as Member – Student Welfare and Hostel Committee, BIMTECH
MDP Sessions, Workshops and Technical Lectures
In last 10 years conducted 27 Management Development Programs (MDP) and 7 six months executive programs in
the area of International Business and Marketing across all parts of India. This includes both open and
in-company programs for reputed government organizations like State Trading Corporation (STC), PEC, Handloom
and Handicraft Export Corporation (HHEC), Federation of Indian Exporters Organization (FIEO), BSES Yamuna
Power Ltd and private organizations like GPI.
S.No
Name of MDP
Dates
Role
Organization
1
Managing International Trade
21-22 Jan, 2009
Coordinator & Faculty
STC*, Delhi
2
Managing International Trade
12-13 Feb, 2009
Coordinator & Faculty
STC, Delhi
3
Managing International Trade
23-24 Feb, 2009
Coordinator & Faculty
STC, Delhi
4
Managing International Trade
2-3 March, 2009
Coordinator & Faculty
STC, Mumbai
5
Managing International Trade
16-17 March, 2009
Coordinator & Faculty
STC, Kolkata
6
Foreign Trade Policy and Export Import Documentation & Procedure
9 June, 2009
Coordinator & Faculty
STC, Delhi
7
Export Import Documentation & Procedure
14-15 Sep, 2009
Director & Faculty
Open MDP
8
Managing International Trade
27-29 Nov, 2009
Director & Faculty
HHEC**, Delhi
9
International Shipping, Chartering & Marine Insurance
15-16 Dec, 2009
Coordinator & Faculty
STC, Delhi
10
International Shipping, Chartering & Marine Insurance
5-6 Jan, 2010
Coordinator & Faculty
STC, Chennai
11
Managing International Trade
24-25 July, 2010
Coordinator & Faculty
STC, Ahmadabad
12
Managing International Trade
31 July-1 Aug, 2010
Coordinator & Faculty
STC, Hyderabad
13
International Shipping, Chartering & Marine Insurance
25-26 Sep, 2010
Coordinator & Faculty
STC, Hyderabad
14
Foreign Trade – Policy and Procedural Issues
12 October, 2010
Director & Faculty
GPI***, New Delhi
15
International Shipping, Chartering & Marine Insurance
22-23 October, 2010
Coordinator & Faculty
STC, Ahmadabad
16
International Shipping, Chartering & Marine Insurance
9-10 Nov, 2010
Coordinator & Faculty
STC, Delhi
17
Export Marketing & International Trade Operations
22-24 Dec, 2010
Coordinator & Faculty
PEC, Delhi
18
International Shipping, Chartering & Marine Insurance
13-14 Jan, 2011
Coordinator & Faculty
STC, Kolkata
19
Trade Finance, Risk Management & Methods of Payment
15-16 Feb, 2012
Coordinator & Faculty
STC, Delhi
20
Export Import Documentation and Procedure
16-17 March, 2012
Coordinator & Faculty
STC, Mumbai
21
Export Import Documentation and Procedure
18-19 March, 2012
Coordinator & Faculty
STC, Kolkata
22
Managing Export Business in Turbulent Times – Appropriate Global Business
and Marketing Strategy
9-10 April, 2012
Coordinator & Faculty
PEC****, Delhi
23
Diploma in Foreign Trade – I Batch (6 Month Part Time Program in
association with FIEO)
Sep 2012 – Feb 2013
Program Director
FIEO*****, Niryat Bhawan, New Delhi
24
Managing Export Business with Success in Turbulent Marketing Conditions
18 Dec, 2012
Program Director
FIEO, Niryat Bhawan, New Delhi
25
Diploma in Foreign Trade – II Batch (6 Month Part Time Program in
association with FIEO)
October 2013 – March 2014
Program Director
FIEO, Niryat Bhawan, New Delhi
26
Shipping in International Trade
7-8 March, 2014
Faculty
PEC, New Delhi
27
Diploma in Foreign Trade – III Batch (6 Month Part Time
Program in association with FIEO)
Program Director
September 2014 – March 2015
FIEO, Niryat Bhawan, New Delhi
28
Diploma in Foreign Trade – IV Batch (6 Month Part Time
Program in association with FIEO)
Program Director
September 2015 – March 2016
FIEO, Niryat Bhawan, New Delhi
29
Procedures and Practices of International Trade
Program Director
28-29 Dec, 2015
PEC, Delhi
30
Diploma in Foreign Trade – V Batch (6 Month Part Time
Program in association with FIEO)
Program Director
October 2016 – March 2017
FIEO, Niryat Bhawan, New Delhi
31
Diploma in Foreign Trade – VI Batch (6 Month Part Time
Program in association with FIEO)
Program Director
Feb 2018 – Aug 2018
FIEO, Niryat Bhawan, New Delhi
32
Strategic Profitability through Operational Efficiency
Faculty
1-2 Feb 2019 & 26-27 April 2019
BSES Yamuna Power Ltd, New Delhi
33
Strategic Profitability through Operational Efficiency
Faculty
15-16 March 2019 & 10-11 Jan 2020
BSES Yamuna Power Ltd, New Delhi
34
Diploma in Foreign Trade – VII Batch (6 Month Part Time
Program in association with FIEO)
Program Director
Sep 2019 – March 2020
FIEO, Niryat Bhawan, New Delhi
* State Trading Corporation (STC), a four star trading house has been in international trade
for over six decades.
** Handloom & Handicraft Export Corporation (HHEC) has been working under the aegis of
Ministry of Textiles, Government of India. HHEC has been nurturing Indian craftsmanship since five decades
of undertaking this creative endeavour.
*** Godfrey Phillips India Ltd. (GPI) is a tobacco manufacturer headquartered in India. The
company was originally established as "Godfrey Philips Ltd." in London in 1844.
**** PEC Ltd is a premier trading company of India.
***** Federation of Indian Export Organisations (FIEO) is the apex trade promotion
organisation in India set up by the Ministry of Commerce, Government of India and private trade and industry
in 1965. The organisation is responsible for representing and assisting Indian entrepreneurs and exporters
in foreign markets.
Professional Associations and Memberships
Member, Academy of International Business
Member, National HRD Network, India
Member, Federation of Indian Export Organisations, India
Member, Confederation of Indian Industry, India
Research Papers and Case Studies
Research Papers
Sharma, Anuj & Chari, K. & Silva, Christian & Oliveira, Marta. (2025). Status of waste plastics handling in India: voluntary and statutory perspectives. Revista Tecnologia e Sociedade. 21. 57. 10.3895/rts.v21n66.20726.
Bajaj, P. and Sharma, A. (2025), "Determinants of FTAs utilization among Indian textile and clothing exporters:
an exploratory study", IIM Ranchi Journal of Management Studies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IRJMS-08-2024-0085
Bajaj, P., & Sharma, A. (2022). Factors Determining Utilization of Free Trade Agreements by Indian Textile
and Clothing Companies: A Conceptual Framework Model. Paradigm: A Management Research Journal. https://doi.org/10.1177/09718907221102651
Bajaj, P., & Sharma, A. (2022). Trade Diversion and Trade Creation under ASEAN-India Free Trade Agreement
(AIFTA): A Study of Textile and Clothing Sector using Partial Equilibrium Model. Gitam Journal of
Management, Vol. 20 No. 1, pp. 53-84.
Singh, A., & Sharma, A. (2021). Acceptance of MOOCs as an alternative for internship for management students
during COVID-19 pandemic: an Indian perspective. International Journal of Educational Management. https://doi.org/10.1108/IJEM-03-2021-0085
Sharma, A. (2020). Collective Ownership: An Expo Mart for the Exporter by the Exporter, International
Journal Human Resources Development and Management, 2021 Vol.21 No.2/3, pp.116–128. DOI: 10.1504/IJHRDM.2021.116937
Bajaj, P., and Sharma, A. (2019). India’s Textile and Clothing Trade with ASEAN: Emerging Trends and Structure.
Jaipuria International Journal of Management Research, Volume 5, Issue 2.
Bajaj, P., and Sharma, A. (2016). India's Textile and garment exports to ASEAN: A Preliminary analysis at HS 6
level. PRERANA Journal of Management Thought and Practice, Volume: 8 Issue: 2.
Bajaj, P., and Sharma, A. (2016). Impact of ASEAN India Free Trade Agreement (AIFTA) on India's HS-85
(Electrical Goods) Exports. Jaipuria International Journal of Management Research, Volume 2, Issue 2.
Bajaj, P., and Sharma, A. (2015), ASEAN-India Free Trade Agreement: Issues & Contentions, SCMS Journal
of Indian Management, Volume XII Number 4.
Sharma, A., and Varma, A. (2012), Competitiveness of Leather and Leather Product Exports: A Case of Kanpur
Cluster, Foreign Trade Review, VOL. XLVI JANUARY-MARCH 2012 NO. 4.
Sharma, A. (2008), Gems and Jewelry Exports from India – Challenges Ahead, South Asian Business Review,
Vol1, Issue 1.
Case Repository and Publications
Sharma, A. (2019), Building Brand Through B2B Route—Del Monte in India, South Asian Journal of Business and Management Cases, VOL 8 No.2, pp. 215-227, Sage Publications, DOI: 10.1177/2277977919842477
Sharma, A. (2015), Slag Brick Project – Feasibility Analysis for Sustainable development of Samalkha Foundry Cluster, The Case Centre (Formerly ECCH), Reference no. 815-026-1, 2015
Sharma, A. (2015), Slag Brick Project – Feasibility Analysis for Sustainable development of Samalkha Foundry Cluster (Teaching Notes), The Case Centre (Formerly ECCH), Reference no. 815-026-8, 2015
Sharma, A., Sardana, G.D. (2014), Escorts Agri-Machinery (Tractors) Business in Africa, The Case Centre (Formerly ECCH), Reference No. 314-326-1, 2014
Sharma, A., Sardana, G.D. (2014), Escorts Agri-Machinery (Tractors) Business in Africa (Teaching Notes), The Case Centre (Formerly ECCH), Reference no. 314-326-8, 2014
Bajaj, P., and Sharma, A. (2014), GOC Fashion Private Limited- Challenges in International and Retail Expansion, The Case Centre (Formerly ECCH), Reference no. 814-081-1, 2015
Bajaj, P., and Sharma, A. (2014), GOC Fashion Private Limited- Challenges in International and Retail Expansion (Teaching Notes), The Case Centre (Formerly ECCH), Reference no. 814-081-8, 2015
Sharma, A., Karwa, P., Dey, A.K. (2012), Buyer-Seller Relationship – Challenge in Export Marketing for The Handicrafts and Handlooms Export Corporation (HHEC), Emerging Markets Case Studies Collection, March 2012, DOI 10.1108/20450621211214469, VOL. 2 NO. 1 2012, pp. 1-11, Emerald Group Publishing Limited
Books, Chapters and Technical Reports
Sharma, A., Mahrotra, S. (2012), International Trade Operations of Handicrafts and Handlooms Export Corporation of India” Capacity Building for Organizational Transformation by Bloomsbury, ISBN 978-93-82563-41-9
Conference, Seminar Paper and Presentations
S.No
Name of Seminar/Conference
Organized by
Date of Seminar/ Conference
Venue of Seminar / Conference
1
International Panel and Conference
ESC
March 25-27, 2009
Rouen, France
2
Delivered Key Note Address at Conference “Emergence of Africa with a Human Face”
St. Jerome Catholique University
8-10 Jan 2014
Douala, Cameroon
3
Chaired the Session at International Conference of Management Cases (ICMC)
BIMTECH
Dec 2014
BIMTECH, India
4
Visiting Faculty to GCI
Global College International
25 June – 3 July 2017
Kathmandu, Nepal
5
Key Note Address to SMEs at Seoul
SIPA
23 October 2017
Seoul, South Korea
6
Chaired the Session at International Conference of Management Cases (ICMC)
BIMTECH
Dec 2017
BIMTECH, India
7
Chaired the Session at International Conference of Management Cases (ICMC)
BIMTECH
Dec 2018
BIMTECH, India
8
Chaired the Session at International Conference of Management Cases (ICMC)
BIMTECH
Dec 2019
BIMTECH, India
9
Chaired the Session at International Conference of Management Cases (ICMC)
BIMTECH
Dec 2020
BIMTECH, India
10
Chaired the Session at International Conference of Management Cases (ICMC)
BIMTECH
Dec 2021
BIMTECH, India
11
Chaired the Session at International Conference of Management Cases (ICMC)
Member of team on Consultancy Project for NEHDDC to develop a plan for its revival, August – December 2011.
Headed a consultancy assignment on Customer Satisfaction of Associates of PEC Ltd., 2014–15.
Undertook a joint project with FH Johanneum University, Graz, titled “University Quality Exchange (UNIQUE)” on promotion of higher education, funded by Erasmus Mundus. This project involved institutes from eight countries, October 2013 – December 2016.
Completed a research project “India–Latin America Trade and Logistics: Policy Suggestions for Addressing Shipping, Warehousing and Container-related Constraints,” funded by Centre of Regional Trade (CRT), Ministry of Commerce, Government of India, December 2021.
Editorial Positions and Reviews
Founding Editorial Board Member, South Asian Journal of Management, Sage Publication
Professional Association and Board Participation
Member, CII National Council on International Trade Policy 2019-20, 2021-22 and 2024-25
Member, Area Advisory Committee (Strategy & IB), Fortune Institute of International Business, New Delhi
Member of Expert Committee of HHEC for selection of Managers
Member of panels of many universities/institutes for paper setting and dissertation viva voce
Research in Progress
Internationalization of MSMEs with special reference to India
