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Our Distinguished Faculty at Birla Institute of Management Technology
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Archana Shrivastava

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Biosketch

Archana Shrivastava earned her Ph.D. in English literature. Dr. Shrivastava specializes in intercultural business communication, organisational communication, managerial communication; applied communication; presentation skills, crisis communication and virtual teams. Dr. Shrivastava’s research focuses on culture, human communication, virtual collaborations. She has authored numerous research papers and case studies which got published in high-ranking journals.

She is a recipient of a travel grant awarded by AICTE in 2015 for presenting her research at Columbia University in New York. She received the best researcher award in 2022, best paper awards in 2017 at the conference in Oxford University & in 2018 in the international conference at Teri University.

For 8 long years, she served as Head of the Department of Business Communication area at Birla Institute of Management Technology. At present she is Chairperson – Centre for Corporate Relations (Placements).

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Education

  • Ph. D in English Literature, Dr. Hari Singh Gaur University, Thesis: “O P Bhatnagar’s poetry- A Study in Themes and Techniques, 2000
  • M.A. English Literature, Dr Hari Singh Gaur University, 1994(Ist Division- 69.3%) from Dr Hari Singh Gour University, Sagar in 1994. Got first position in merit list. Awarded by a Gold Medal.
  • B.A. Humanities, Dr Hari Singh Gaur University, 1992, (Ist Division- 68.56%). Got a merit scholarship for holding a fifth position in merit list.
  • XIIth (Ist Division 73.25%) from Kendriya Vidyalaya in 1989, Received Certificate of merit for reasons of outstanding academic performance and for being among the top 0.1% of successful candidates of All India Senior School Certificate Examination 1989 in History.
  • Advance Diploma in NLP Thomas Certified PPA Practitioner, perform Personal Profile Analysis (PPA) and Human Job Analysis (HJA). Business English Certification by British Council
  • Certification course in Qualitative Data Analysis Using MAXQDA
    Certification course in Digital Body language
    Certification course in Editing Mastery: How to Edit Writing to Perfection
    Certification course in Cross Cultural Communic

Research

  • Virtual collaborations
  • Cultures
  • Human communication
  • Leadership communication
  • Verbal and non-verbal transactions

Awards & Recognition

  • Best Researcher’s Award at BIMTECH in 2022
  • Best Research Paper Award at TERI University, India, February 2018
  • Best Research Paper Award at Oxford University, UK, 2017
  • Collaborative Computing Scholar Badge by IBM for conducting Virtual Business Project – 2017, 2018, 2019, 2020
  • AIECT Travel Grant for presenting paper at Columbia University, New York in 2014
  • First Position in Merit List, Gold Medal in Post-Graduation
  • Fifth Position in Merit List in Graduation – Received Scholarship for Higher Education
  • Certificate of Merit for Outstanding Academic Performance and for being among the top 0.1% of successful candidates of All India Senior School Certificate Examination 1989 in History

Teaching Courses and New Courses Developed

  • Effective Managerial Communication
  • Applied Communication
  • Cross-cultural Communication
  • Crisis Communication
  • Soft Skills and Personality Development
  • Business Writing

Experience

  • Chairperson- Centre for Corporate Relations, 2024 onwards
  • Professor, Business Communication, Birla Institute of Management Technology, Greater Noida, India, September 2008 – 2024.
  • Senior Lecturer, Disha Institute of Management and Technology, Raipur, India - July 2005 – March 2008.
  • Lecturer, St. Vincent Pallotti College, Raipur, India, August 2004- August 2005
  • Assistant Professor Disha College, Raipur, India, August 2003- August 2004
  • IEM (Information, Education and Motivation) organiser, Family Planning Association of India, Sagar, MP, India August 1994 – December 1996.

Academic Positions and Assignments

  • Chairperson- Centre for Corporate Relations, 2024 onwards
  • Area Head, Business Communication, Birla Institute of Management Technology, June 2016 – 2024
  • Visiting Faculty- IMT, Ghaziabad
  • Guest Faculty- Lecture on “Organisations in India-Creating Cultural Connect between India and Germany” at Mainz University of Applied Sciences, Mainz, Germany
  • Speaker on Global Platforms- Panellist in a webinar hosted by IGI Global, PanellistABC 2021 conference in Vienna
  • Internal Member, Academic Council, Birla Institute of Management Technology, June 2016 till 2024
  • Member, Centre for Management Case Development (CMCD), Birla Institute of Management Technology, June 2013 - 2021
  • Member, Centre for MDP and Consultancy (CMDC), Birla Institute of Management Technology, June 2013 onwards
  • Member, Centre for Corporate Relations (CCR), Birla Institute of Management Technology, June 2013- 2021

MDP Sessions, Workshops and Technical Lectures

  • Over 350 trainings and workshops in Interpersonal Communication, Business writing, Presentation Skills, Business Etiquettes, for more than 2,500 business executives in various organisations like NTPC, NHPC, POWER GRID, JSW, OBC, IFFICO, etc., 2011 - present

Professional Associations and Memberships

  • Member – International Association for Intercultural Relations – 2021 onwards
  • Member – International Communication Association – March 2022 onwards
  • Member – Association of Business Communication – 2015 onwards
  • Member – Communication Institute of Greece – 2018 onwards
  • Member – Eastern Communication Association – 2017 onwards

Research Paper and Working Paper

  • Shrivastava, A., & Swartz, S. (2025). Two decades of climate change discourse. Corporate Communications: An International Journal. DOI. ABDC- B
  • Shrivastava, A., Pandey, A., & Srivastava, A. K. (2025). Decoding vaccine discourse. Discourse & Communication. DOI. ABDC- A
  • Shrivastava, A. (2024). Affective responses in intercultural teams. International Journal of Intercultural Relations, 103, 102071. DOI. ABDC- A
  • Shrivastava, A. (2024). ChatGPT in higher education. Global Knowledge, Memory and Communication. DOI. ABDC- B
  • Shrivastava, A. (2023). Indigenous cultural impact on sales. Journal of Marketing Communications. DOI. ABDC- B
  • Shrivastava, A., Kabra, S., & Kapoor, M. (2023). Interview anxiety. Business and Professional Communication Quarterly. DOI. ABDC- C
  • Shrivastava, A., Tandon R., Tandon S. (2023). Listening behaviour in personal sales. International Journal of Knowledge and Learning. DOI. ABDC- C
  • Shrivastava, A., & Pandey, A. (2022). Response biases in diverse teams. International Journal of Intercultural Relations, 88, 189–199. DOI. ABDC- A
  • Swartz, S.; Shrivastava, A. (2021). Virtual team projects. Higher Education, Skills and Work-Based Learning, 12(2). DOI. ABDC- C
  • Shrivastava, A.; Misra, P. (2021). Virtual teams & COVID-19. International Journal of Networking and Virtual Organisations, 25(3). DOI. Scopus
  • Shrivastava, A.; Tandon, R.; Tandon, S. (In Press). Listening in sales. Journal of Personal Selling & Sales Management. ABDC- C
  • Shrivastava, A. (2020). Millennials & communication. IEEE Transactions on Professional Communication, 63(3). DOI. ABDC- B
  • Shrivastava, A. (2020). COVID-19 communication. The Western ABC Bulletin, 2.2. Link
  • Cardon, P., et al. (2020). Virtual teams & pandemic. The Western ABC Bulletin, 2.1. Link
  • Shrivastava, A. (2020). Sustainability in Indian education. Emerald Emerging Markets Case Studies, 10(3). DOI. Scopus
  • Shrivastava, A. (2020). Native advertising in cross-cultural studies. Journal of Teaching in International Business. DOI. ABDC- C
  • Shrivastava, A. (2019). Collaborative project for cross-cultural learning. International Journal of Marketing and Business Communication, 8(1), 47–54. Link
  • Shrivastava, A. (2018). Connectivism for cross-cultural communication. Research in Learning Technology, 26. DOI. Scopus
  • Shrivastava, A., Sharma, N. N., & Sharma, N. (2018). Havells India Ltd. Emerald Emerging Markets Case Studies, 8(4). DOI. Scopus
  • Shrivastava, A. (2018). Authentic leadership model. International Journal of Cybernetics, Systems and Management Sciences. DOI. Scopus
  • Shrivastava, A., Midha, M., & Varma, R. (2017). Employability skills study. FOCUS - The International Journal of Management, 12(2), 51–58
  • Shrivastava, A., Midha, M. (2016). Transactional Style Inventory. International Journal on Leadership, 4(2). ISSN: 2321-1865
  • Shrivastava, A., Srivastava, A. (2016). Communication competence of ASHAs. Leadership in Health Services, 29(1), 69–81. DOI. ABDC- C, Scopus
  • Shrivastava, A. (2014). Active empathic listening. International Journal of Marketing and Business Communication, 3(3 & 4)
  • Shrivastava, A. (2013). Multi-channel communication tools. Indian Journal of Scholarship Research, 2(9)

Research in Progress

  • An Exploratory Study to Investigate the Interpersonal Listening Behaviour in Personal Sales Context, its Impact on the Customer’s perception and Output. (With Dr Ruchi Tandon)
  • Measuring Cultural Sensitivity in Virtual Collaborations (With Dr Stephanie, Germany)
  • Leadership Communication Styles and their Impact on Team Members (Ms Pallavi Katoch)

Case Repository Publications

  • Kapoor Meera, Shrivastava Archana (2024), Bitter on Better: A Case of Firing Backfiring, Journal of Organizational Behavior Education, JOBE16-CS4, https://www.neilsonjournals.com/JOBE/abstractjobe16better.html
  • Srivastava Arun, Shrivastava Archana (2022), ASHAs in India – The Unsung Corona Warriors, Journal of Organizational Behavior Education 15: 37-46. Neilson Journals Publishing. https://www.neilsonjournals.com/JOBE/abstractjobe15ashas.html
  • Priya Pankaj, Shrivastava Archana (2018), “Voice-Tongue.Com: Yearning for Revival in A Changed Scenario” Case Centre. CASE ID 315-0320-1
  • Srivastava, A. Sharma, N. Sharma N.N. (2018) Havells India Ltd: QRG foundation on the cross road, Emerald Emerging Markets Case Studies. Vol. 8 No. 4. https://doi.org/10.1108/EEMCS-03-2018-0034
  • Shrivastava Archana (2018), Are Assumptions Impeding Communications at Nikunj Builders? ET Cases. CASE ID: OB-2-0066, OB-2-0066A, DATE: 8/5/2018
  • Sharma Nitika, Shrivastava Archana (2017). Hari Krishna Diamond Cutting, Retaining Talents in Times of Crisis. IVEY, Product No. 9B17C029.
  • Shrivastava Archana, Bindra Arshleen (2015) Re-Designing Organizational Communication Model of Akosha: An Online Consumer Forum in India to Resolve Consumer Complaints, The Case Centre, Case ID. 315-033-1
  • Shrivastava Archana (2014), Sustainable Development and Inclusive Growth Model for Improving Organic Agriculture in India – A Case Study on Communication & Awareness Strategies of Morarka Foundation. Case Centre, Case ID 914-017-1
  • Shrivastava Archana, Midha Manujata (2014) Developing Softer Transferable Skills through Team Activities. Case Centre, Case ID 314-149-1

Books, Chapters and Technical Reports

  • Khare, V.; Shrivastava, A. (2021). Creating a framework for Remote and Hybrid Learning Amid COVID-19: A Case Study from India. In Handbook of Research on Adapting Remote Learning Practices for Early Childhood and Elementary School Classrooms, IGI Global. DOI: 10.4018/978-1-7998-8405-7.ch012
  • Shrivastava, A.; Kapoor, M. (2021). Integration of Innovative COIL Models into the Curriculum of B-Schools in India. In Integrating COIL in Teaching: Developments in Virtual Learning Environments and the Global Workplace, IGI Global. DOI: 10.4018/978-1-7998-7331-0.ch004
  • Priya, P.; Srivastava, A. (2018). “Voice & Tongue.com: A Venture in Peril.” In Organisational Development through Strategic Management, Bloomsbury India.

Conference, Seminar Paper and Presentations

  • Shrivastava, Archana (2023), Moderating Effects of Framing for Cognition on Responses to Positively versus Negatively Communicated Vaccine Messages on Twitter, Biennial Conference of the International Academy for Intercultural Research, Philadelphia, PA
  • Shrivastava, Archana (2021), Unearthing how global virtual teams adapted/transformed themselves in the face of a disruption (COVID-19 pandemic), participated virtually in International ABC Vienna 2021 Conference.
  • Shrivastava, Archana (2020), Teaching training Virtual Global teams in the Business Communication classroom, participated (Virtually) in International ABC San Diego 2020 Conference.
  • Shrivastava, Archana (2019), Latent Variables to Measure Communication Effectiveness in Organisations, participated at TISS, Mumbai.
  • Shrivastava, Archana (2019), Learning Cross Culture through Virtual Collaboration, presented at International Conference of Management Cases in BIMTECH.
  • Shrivastava, Archana & Shawkeen Bharti (2018), E-mail Mishap in Placement Drive, presented at International Conference of Management Cases in BIMTECH.
  • Shrivastava, Archana (2018), Understanding Cultures through Socio-Cultural Theory and Collaborative Learning Framework, presented at IIM Kozhikode on 7-8 December 2018.
  • Shrivastava, Archana (2018), Using Connectivism Theory & Technology for Knowledge Creation, presented at IIM Indore on 4 May 2018.
  • Shrivastava, Archana (2018), QRG Foundation - Social Agenda Initiative by Havells India Ltd, presented on 22 February 2018 at Teri University, India.
  • Shrivastava, Archana (2017), Learning Effective Ways of Working Harmoniously with People of Different Cultures through Collaborative Project, presented on 16 December at IIT Roorkee.
  • Shrivastava, Archana and Katoch Pallavi (2017), Relating Emotional Quotient to Understand Self & Adapt Socially, presented on 7 July 2017 at Oxford University, Said Business School, London.
  • Shrivastava, Archana (2017), Communication Challenges at Nikunj Builders, presented in the International Conference of Management Cases at BIMTECH, India.
  • Shrivastava, Archana (2015), Strategies to Enhance Interpersonal Effectiveness through Transactional Style Inventory, presented in International Conference on Management Cases (ICMC-15) at Birla Institute of Management Technology.
  • Shrivastava, Archana (2015), Employability Skills: A Comparative Study of Students from Metro and Tier-II Cities in India, presented on 18 & 19 April 2015 in the International Conference titled Globalizing Brand India: Opportunities and Challenges at IIM Kashipur.
  • Shrivastava, Archana (2014), Diagnosing Organizational Communication Model of Akosha – an Online Consumer Forum in India to Resolve Consumer Complaints, presented in International Conference ICMC-14 at Birla Institute of Management Technology on December 5 & 6.
  • Shrivastava, Archana & Srivastava, Arun (2014), Measuring Communication Competence and Effectiveness of ASHAs (Accredited Social Health Activists) in Uttar Pradesh (India), presented in International Conference organized by Global Association of MDP Programs and the UN Sustainable Development Solution at Columbia University, New York, on 17-18 September.
  • Shrivastava, Archana (2014), Sustainable Development and Inclusive Growth Model for Improving Organic Agriculture in India: A Case Study on Communication & Awareness Strategies of Morarka Foundation, presented in International Conference organized by Global Association of MDP Programs and the UN Sustainable Development Solution at Columbia University, New York, on 17-18 September.
  • Shrivastava, Archana (2014), Marioc – A Company with Purpose, presented in The Case Centre Anniversary Conference at IIM Bangalore on 8-9 September.

Magazine and Newspaper Articles

Doctoral Dissertations and Awards

  • 1 doctoral candidate awarded the degree from Amity University in 2019–Devesh Kumar Sharma
  • 1 doctoral candidate- in progress at Alliance University, Bangalore – M S R Chandrasekhar

Editorial Positions and Reviews

  • Member – Editorial board for IEEE Transactions on Professional Communication (2022–24)
  • Language Editor – Journal of Innovations and Social Science Research (JISSR)
  • Reviewer – Journal of Personal Selling & Sales Management (2020–21)
  • Reviewer – Journal of Applied Research in Higher Education (2019–21)
  • Reviewer – International Journal of Cross Cultural Management (2018–2020)
  • Reviewer – Cross Cultural & Strategic Management (2018–20)
  • Reviewer – IEEE Transactions on Professional Communication (2019–21)
  • Reviewer – Journal of Marketing and Theory (2022)
  • Reviewer – Business Ethics, the Environment and Responsibility (2022)

Professional Association And Board Participation

  • Member of Association of Business Communication 2015 onwards
  • Member of Communication Institute of Greece 2018 onwards
  • Member of Eastern Communication Association 2017 onwards

Research Interest/Publications/Initiatives

  • Virtual collaborations
  • Cultures
  • Human communication
  • Leadership communication
  • Health communication

Research in Progress

  • Climate Commination in Aviation
  • Climate anxiety in Indian Minds
  • Work Ethics and Identity Regulation
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