Meet the VisionariesOur Distinguished Faculty at Birla Institute of Management Technology
Associate Professor
Dr. Garima Malik has joined as Assistant Professor in the Marketing area. She is a doctoral scholar of Marketing at Xavier School of Management, XLRI Jamshedpur, India. She did her first Ph.D. from the Technical University of Lucknow in 2010, on the topic “Impact of Technological Reforms on the Banking Sector in India”.
She has more than eighteen years of academic experience. She was associated with Amity University Noida, India.
Her research interests span various areas, including gamification, marketing analytics, customer engagement, destination marketing, and gaming marketing experience. She authored more than 80+ research papers. She has published 5 research papers in ABDC “A” category journals.
In addition to her research contributions, Dr. Malik has authored five books, two of which are textbooks, and four are case study books. These publications showcase her dedication to sharing knowledge and shaping the minds of future marketing professionals.
Load More| 2023 | EFPM (completion stage) Xavier School of Management, XLRI Jamshedpur |
| 2010 | Ph.D., Technical University of Lucknow |
| 2002 | M.B.A., Technical University of Lucknow
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| 1999 | B.A, Kanpur University
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