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Our Distinguished Faculty at Birla Institute of Management Technology
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Email Id

[email protected]

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Phone Number

91-120-6843000 -10 - Ext. 325

Jyoti Sankar Das

Professor of Practice

Biosketch

Professional Summary

Excellent career record spanning nearly 28 years in the Lifestyle Fashion, Luxury, and Consumer Goods industry. Pan-India experience in Retail, Modern Retail, and Wholesale operations with leadership roles in reputed companies like Whirlpool, Electrolux, Godrej Appliances, and Swatch Group. Held P&L responsibilities throughout. Former Business Head – India for Swatch and later for Calvin Klein Watches and Jewellery as part of Swatch Group India, a leading luxury Swiss watch manufacturer. Worked in the luxury industry for 17 years, heading two prominent brands in India (Swatch & Calvin Klein W+J).

Current Roles

  • Full-Time Associate Professor of Practice (Marketing & Retail), Birla Institute of Management Technology (BIMTECH), Greater Noida
  • Visiting Faculty at Luxury Connect Business School, Gurgaon
  • Visiting Faculty at Fore School of Management, New Delhi
  • Luxury & Fashion Expert
  • Management Consultant
  • Expert Panel Member, Euromonitor International

Academic Qualifications

  • Ph.D. in Marketing with specialization in Luxury Management, BIT Mesra

Academic & Industry Engagements

  • Conducted teaching assignments, session courses, and industry-academia interactions
  • Served as an Industry Expert in CAT Selection Panels for B-Schools
  • Jury Member in B-School Case Study Competitions
  • Industry consultancy and assignments at institutions such as IIM Vizag, Fore School of Management, Welingkar (Mumbai & Bangalore), BIT Mesra, IMT Ghaziabad, Galgotias, ITS, and BIMTECH

Publications

  • Luxury research paper published in Journal of Content, Community and Communication (Scopus-indexed journal)
  • Columnist & Author: Articles published in Luxury Facts (a global luxury e-magazine) and Lifestyle Asia (a reputed luxury and lifestyle magazine)
  • Author of luxury book titled “The LUXE Dip: A Glimpse into the Basics of Luxury”

Core Competencies and Proven Skills

  • P&L Management – Developing sustainable business with growth and EBITDA improvement
  • Strategic direction for brand retail development in India
  • Retail store management across Consumer Goods and Luxury/Fashion industries
  • Business plan formulation for Single Brand Retail Application to the Government of India
  • Building competitive advantage through quality wholesale/retail distribution network
  • Focus on mono-brand retail stores and retail shop-in-shops
  • Identification and setup of key retail locations and successful management of mono-brand stores
  • Turnaround expertise in brand/category/product management with focus on top-line growth, bottom-line improvement, and business systems/processes
  • Talent identification, retail training, and coaching – fostering a high-performance culture
  • Celebrity management and brand storytelling expertise
  • Strong research and academic abilities
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Education

  • Ph.D. in Marketing, BIT Mesra – Awarded, January 2025
  • PGDBM, International & Domestic Marketing, FORE School of Management – 1994
  • M.A. in Political Science & International Relations, Hindu College, Delhi University – 1992

Research

  • Luxury Marketing & management
  • Brand Management
  • Retail Store & Ops Management
  • Wholesale Management
  • Marketing Management
  • Strategic Marketing
  • International Business Management
  • Celebrity & Influencers Marketing
  • Distribution Management
  • Entrepreneurship
  • Accounting For Managers

Awards & Recognition

Awards and Recognitions

  • Distinguished Speaker "Plaque of Honour" – Business Summit on Digital Transformation & Business Evolution, ITS Ghaziabad
  • All India Winner – Best & Most Innovative Rural Distribution Initiative, Godrej Appliances
  • Leader of the Highest Performing Region – Awarded the "Duniya Darshan" International Tour by Godrej for top regional performance

Teaching Courses and New Courses Developed

Courses Taught

  • Retail Store Management
  • Luxury Marketing & Management
  • International Business Management
  • Entrepreneurship
  • Accounting for Managers
  • Customer Relationship Management

Experience

Academic Roles

  • Full Time Faculty in Marketing & Retail at BIMTECH
  • Visiting Faculty for Retail Store Management Course at BIMTECH
  • Visiting Faculty for International Business Management at FORE School of Management, New Delhi
  • Visiting Faculty at Luxury Connect Business School at Gurugram, Delhi NCR
  • Masterclass on Luxury Marketing at FORE School of Management
  • Guest lectures and classes at IIM Vizag, FORE School, Welingkar Mumbai, Welingkar Bengaluru, Galgotias, BIT Mesra, ITS, etc.

Corporate Roles

  • Business Head – India for Calvin Klein Watches + Jewellery
  • Business Head – India for Swatch
  • Regional Manager – Godrej Appliances
  • Senior Branch Manager – Electrolux
  • Regional Marketing Manager – Electrolux
  • Started career as a Management Trainee at Whirlpool

Academic Positions and Assignments

  • Guest Lectures & Participation in Panel Discussions / Teaching / Case Study Evaluation as part of Management School Festivals
  • Invited Speaker at Industry Academia Talk Series by ITS and BIT Mesra, Noida Campus
  • Jury Member for Case Study Competitions at IMT Ghaziabad & FORE School of Management
  • Industry Expert for CAT Personal Interview Process at FORE School of Management

Area of Interest and Research

  • Luxury Marketing & Management
  • Brand Management
  • Retail Store & Operations Management
  • Wholesale Management
  • Marketing Management
  • Strategic Marketing
  • International Business Management
  • Celebrity & Influencers Marketing
  • Distribution Management
  • Entrepreneurship
  • Accounting for Managers

MDP Sessions, Workshops and Technical Lectures

Workshops & Trainings at Godrej, Swatch & Calvin Klein Watches + Jewellery

Research Papers and working Papers

1st Research paper is published in a Scopus indexed Journal “Journal of Content, Community and Communication” Paper Title – Communication and its impact on the Consumer buying motivation for luxury goods: An Empirical Study in the Indian Context. (Scopus Indexed) Research Papers (Work in Progress): Three papers BOOKS, CHAPTERS AND TECHNICAL REPORTS A luxury book titled The LUXE Dip is published.

Books, Chapters and Technical Reports

A luxury book titled The LUXE Dip is published.

Conference, Seminar Paper and Presentations

Participation and Paper Presentation in International Conference by Fortune School of Management & Rukmini Devi Institute of Advanced Studies

Magazineand Newspaper Articles

  • Royal Bengal Tiger: India’s Hidden Contribution to the World of Luxury in Lifestyle Asia (International)
  • For Whom the Bell Tolls-Achieving the Great Indian Luxury Dream in Luxury Facts- E Magazine
  • Brand Collaboration Marketing: An evergreen Energizer tool in the Luxury Industry in Luxury Facts
  • Hot Couture to Hot Cuisine: The New age experiential strategy to win over the consumer in Luxury Facts

Research Funding and Consulting

Key Industry Contributions & Consulting Engagements

  • Brand Transition Management: Worked with Contract Advertising during the Kelvinator to Whirlpool brand transition in India.
  • Consumer Insights Research: Conducted market research for Kelvinator Refrigerators focusing on product usage and feature demand.
  • Product Innovation Collaboration: Worked with BCG Consultancy as part of Godrej's team for developing the Penta Cool Series.
  • Luxury Retail Expansion: Initiated and concluded the Single Brand Retail Entry of Swatch in India.
  • Industry Expertise Panels:
    • Expert Panel Member – Euromonitor International
    • Expert Panel Member – GUIDEPOINT

Interviews and Media Impact

  • Royal Bengal Tiger: India’s Hidden Contribution to the World of Luxury in LIFESTYLE ASIA (International)
  • For Whom the Bell Tolls – Achieving the Great Indian Luxury Dream in LUXURY FACTS – E Magazine
  • Brand Collaboration Marketing: An Evergreen Energizer Tool in the Luxury Industry in LUXURY FACTS
  • Hot Couture to Hot Cuisine: The New Age Experiential Strategy to Win Over the Consumer in LUXURY FACTS

Professional Association and Board Participation

Awards, Honors, and Professional Engagements

  • Certificate of Honorary Membership, International Chamber of Professional Education & Industry
  • Invited Delegate at prestigious industry forums including the India Today Conclave
  • Delegate at high-profile seminars by Philip Kotler and Al Ries & Laura Ries Talk Series
  • Team Member, Godrej Appliances – collaborated with BCG Consultancy for the development of the Pentacool refrigerator series
  • Transition Team Member, Whirlpool – instrumental in the brand shift from Kelvinator to Whirlpool
  • Senior Management Team Member, Swatch Group India
  • Expert Panelist, Euromonitor International
  • International Representative, Swatch and Calvin Klein (India) at:
    • Baselworld – the world’s largest luxury watch fair in Basel, Switzerland
    • Dubai Watch Week – premier industry event in the Middle East
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