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Our Distinguished Faculty at Birla Institute of Management Technology
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Jyoti Sankar Das

Visiting Faculty /Management Consultant /Author & Columnist

Biosketch

Excellent career record of spanning nearly 27 years in Lifestyle fashion /Luxury & Consumer Goods Industry. Pan India experience in Retail, Modern Retail & Wholesale operations in reputed companies like Whirlpool, Electrolux, Godrej Appliances & Swatch Group in leadership roles with P&L responsibility. Former Business Head –CXO India for Swatch and then Calvin Klein Watches and Jewellery as part of Swatch Group which is a leading Luxury Swiss watch manufacturer in the world. Worked in the luxury industry for 17 years heading two brands in India (Swatch & Calvin Klein(W+J)

Current

Visiting Faculty at Luxury Connect Business School ,Gurgaon , Visiting Faculty at Fore School of Management , New Delhi & BIMTECH, Luxury & Fashion Expert. PhD in Marketing with specialisation in Luxury Management from BIT, Mesra. Management Consultant. Expert Panel in Euro monitor International

Teaching assignments, Session Courses, Industry academia interactions, Industry expert in CAT selection Panel for B School and Jury member in B School Case study competitions. Industry Consultancy

Above Assignments in IIM Vizag ,Fore School of Management , Welingkar Mumbai & Bangalore, BIT Mesra , IMT Ghaziabad, Galgotias Management, ITS, BIMTECH etc.

Member of the Board of Studies of FORE School of Management PGDM( IB) program

Member of the Alumni Committee of FORE Industry Incubation Centre

Luxury Research Paper published in Journal of Content, Community and Communication (Scopus Indexed Journal) .Three more papers (WIP)

Columnist & Author - Luxury articles Published in Luxury Facts, a global e magazine and Lifestyle Asia, reputed luxury and lifestyle magazine.

Luxury Book titled “The LUXE Dip A Glimpse into the basics of luxury” published.

Proven skills and abilities.

  • P & L Management – Developing a Sustainable business with growth & EBIDTA improvement
  • Strategic direction for brands retail development in India
  • Retail Stores Management in both Consumer Goods and Luxury/Fashion Industry
  • Business Plan Formulation for Single Brand Retail Application to Government of India.
  • Building Competitive edge through Quality Wholesale/Retail Distribution network with focus on mono brand retail stores & retail Shop in Shops
  • Identification of key retail locations, setting up and successful management of mono brand retail stores.
  • Turnaround expertise in brand Category & Product management market share with top line focus, bottom line improvement, Business systems & processes.
  • Talent identification, Retail Training & Coaching– Creating a High Performance culture.
  • Celebrity Management & Brand Storytelling expertise
  • Research & Academic abilities
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Education

  • PhD in Marketing, BIT ,Mesra ( Awarded) , Jan 2025
  • PGDBM, International & Domestic Marketing , FORE School of Management, 1994.
  • M.A in Political Science & International Relations , HINDU College, Delhi University, 1992

Research

  • Luxury Marketing & management
  • Brand Management
  • Retail Store & Ops Management
  • Wholesale Management
  • Marketing Management
  • Strategic Marketing
  • International Business Management
  • Celebrity & Influencers Marketing
  • Distribution Management
  • Entrepreneurship
  • Accounting For Managers

Awards & Recognition

  • Received distinguished Speaker “Plaque of Honour” in a Business Summit on Digital Transformation & Business Evolution by ITS, Ghaziabad
  • All India Winner for Best & most innovative Rural Distribution initiative at Godrej Appliances.
  • Leader of the Highest Performing Region and awarded the Duniya Darshan tour of Godrej

Teaching Courses and New Courses Developed

  • Retail Store Management
  • Luxury Marketing & Management
  • International Business Management
  • Entrepreneurship
  • Accounting for managers

Experience

  • Visiting Faculty for Retail Store Management Course at BIMTECH.
  • Visiting Faculty for International Business Management at FORE School of Management, New Delhi
  • Visiting Faculty at Luxury Connect Business School at Gurugram, Delhi NCR.
  • Masterclass on Luxury Marketing at FORE School of Management
  • Guest lectures and classes at IIM, Vizag, FORE School, Welingkar Mumbai, Welingkar Bengaluru, Galgotias, BIT Mesra, ITS etc
  • CXO/Business Head India for Calvin Klein Watches + Jewellery
  • CXO/Business Head India for Swatch
  • Regional Manager Godrej Appliances.
  • Sr Branch Manager Electrolux
  • Regional Marketing Manager Electrolux
  • And so on starting as a Management Trainee at Whirlpool

Academic Positions and Assignments

  • Guest Lectures & Participation in Panel Discussions / Teaching /Case Study Evaluation of Case Study as a part of Management School Festivals.
  • Invited Speaker at Industry Academia Talk Series by ITS, BIT, Mesra Noida Campus
  • Jury Member for Case Study Competitions at IMT, Ghaziabad & FORE School
  • Industry expert in CAT Personal interview Process for FORE School of Management

MDP Sessions, Workshops and Technical Lectures

Workshops & Trainings at Godrej, Swatch & Calvin Klein Watches + Jewellery

Research Paper and working Paper

  • Research Publications: 1st Research paper is published in a Scopus indexed Journal “Journal of Content, Community and Communication”
  • Paper Title : Communication and its impact on the Consumer buying motivation for luxury goods: An Empirical Study in the Indian Context. (Scopus Indexed)
  • Research Papers (Work in Progress): Three papers

Books, Chapters and Technical Reports

A luxury book titled The LUXE Dip is published.

Conference, Seminar Paper and Presentations

Participation and Paper Presentation in International Conference by Fortune School of Management & Rukmini Devi Institute of Advanced Studies

Magazineand Newspaper Articles

  • Royal Bengal Tiger: India’s Hidden Contribution to the World of Luxury in Lifestyle Asia (International)
  • For Whom the Bell Tolls-Achieving the Great Indian Luxury Dream in Luxury Facts- E Magazine
  • Brand Collaboration Marketing: An evergreen Energizer tool in the Luxury Industry in Luxury Facts
  • Hot Couture to Hot Cuisine: The New age experiential strategy to win over the consumer in Luxury Facts

Research Funding and Consulting

  • Worked with Contract advertising for Brand Transition from Kelvinator to Whirlpool in India.
  • Conducted Market Research for Kelvinator Refrigerators for product usage and features demand
  • Worked actively with BCG consultancy for development of the Godrej Penta cool Refrigerator Series in India as a part of the Godrej Team
  • Initiative and conclusion of Single brand retail entry of Swatch in India
  • Expert Panel member of Euro monitor International
  • Expert Panel at GUIDEPOINT

Professional Association and Board Participation

  • Certificate of Honorary Membership INTERNATIONAL CHAMBER of Professional Education & Industry.
  • Invited Delegate in leading Conclaves like the India Today Conclave.
  • Delegate at Phillip Kotler Seminar and Al Ries & Laura Ries talk series
  • Member of Team Godrej for working with BCG Consultancy for development of Penta cool Series of refrigerators.
  • Part of Whirlpool Brand Transition team from Kelvinator to Whirlpool
  • Part of Swatch Group India Senior Management Team
  • Expert Panel of Euro monitor International
  • Represented Swatch & CK India in the World’s largest Luxury Watch Fair at Basel Switzerland. Basel Watch Fair and Watch Fair in Dubai
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