logo
Close
Research
Executive Education
Quick Links
hamblogo

Faculty

Meet the Visionaries
Our Distinguished Faculty at Birla Institute of Management Technology
faculty
envelope
Email Id

[email protected]

Manoj Kumar Pant

Associate Professor

Biosketch

Live by the adage ‘Knowledge is power’. A practioneer faculty having diversified experience in electrical maintenance, paint and luggage sales, retail and telecom. Currently in higher education sector. Also conducting MDP for corporates like UCO bank. Mentoring candidates for Goldman Sach’s 10000 women entrepreneurs programme. Some of my observations and learnings from sales:

  • Hard work has an alternative in smart work
  • Customer always calls the shots
  • People buy your words and promise (they also buy your products)
  • Technology has the shelf life of a banana, upgrade before you are forced to
  •  Thinking on your toes always helps
  • In sales skin has to be thick irrespective of whether it is black or white.

Teaching and learning are a never ending ongoing journey. Good and sharp students raise the discussion bar higher and it helps both (the students and the teachers). Was fortunate to teach students from MDI, Murshidabad, IMT Ghaziabad, Jaipuria Institute of Management, Noida, IBS, and Gurugram.

Specialties: Started student run retail start up in Bimtech called ‘Froosh’ run by students of Retail. This has inculcated a sense of ownership in the students who manage the self run shop as a profit centre. Organising OJT (on job training) for 1st year students in retail organizations for them to have a hands on exposure to the real world of retail.  Mentoring management students in retail, marketing and operations. Teaching ‘MARKSTRAT’: marketing strategy simulation game to students in a very engaging environment.

Hobbies: I am a fitness freak and read across a wide genre of topics. Married with two sons who upgrade me on tech matters.

Load More

On this page

Education

  • Pursuing Ph.D. (likely submission in Sep 2025)
  • PGDM, Xavier Institute of Management Bhubaneswar, 1998
  • BE (Electrical), University College of Engineering Burla (Sambalpur University, now VSSUT), 1994
  • 10+2, St. Paul’s School, Rourkela, 1990
  • 10th, Kendriya Vidyalaya, Rourkela, 1988

Research

  • Marketing Management
  • Consumer Behaviour
  • E-commerce
  • Sales and Distribution
  • Private Label

Teaching Courses and New Courses Developed

  • Marketing Management I
  • Marketing Management II
  • Consumer Behaviour
  • Sales & Distribution Management
  • Mall Management
  • Category Management & Private Label
  • Markstrat Simulation
  • Services Marketing

Experience

  • Associate Professor, Marketing and Retail, Birla Institute of Management Technology, Greater Noida, India (Jan 2012 – Present). Chairperson, Centre for Online Studies at BIMTECH since April 2025.
  • Visiting Faculty at MDI Murshidabad (2016, 2019), IMT Ghaziabad (2012), IBS Gurugram (2016), Apeejay Stya University, Gurugram (2010–2011)
  • Centre Director, WLC College, Sainik Farm, New Delhi (Jan 2011 – April 2011)
  • Head PACE (Key Accounts), AIRCEL, UP(W) (2009–2010)

Academic Positions and Assignments

  • On job training coordinator in PGDM Retail , Birla Institute of Management Technology, June 2016 onwards – Present.
  • Member Alumni committee  Bimtech since June 2018 – Present
  • Visiting Professor, MDI, Murshidabad, India, 2016 -Present
  • Visiting professor, IMT, Ghaziabad, 2012.
  • Visiting professor, Jaipura Institute of Management, Noida, 2012.
  • Visiting professor , IBS, Gurugram, 2014

MDP Sessions, Workshops and Technical Lectures

  • Marketing resource person for ‘Workshop on improving skills for managerial effectiveness’ UCO Bank , one day workshop each on 21st May 2012, 28th May 2012 respectively.

Research Papers and Working Papers

  • Pant, Manoj et al. (2024). Avatars of influence: understanding how virtual influencers trigger consumer engagement on online booking platforms, Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2024.103742, ABDC ‘A’ category
  • Pant, Manoj et al. (2024). Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers, Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2024.103729, ABDC ‘A’ category
  • Pant, Manoj, Verna, Pranay (2021). The effect of price verification, product display, assortment satisfaction upon overall satisfaction, online repatronage intention, and customer loyalty, Journal of Food Products Marketing, https://doi.org/10.1080/10454446.2021.1994078, ABDC ‘B’ category

Research in Progress

  • Uninstallation propensity of apps in mobile phones – a research study
  • Zomato, India: Study of customer reviews in major metros of India

Books, Chapters and Technical Reports

  • Pant, Manoj, Priya, Pankaj (2017). Opportunities and challenges for scaling up dairy business in India: Case of Gopaljee Ananda Dairy. In G.D. Sardana and Tojo Thatchenkery (Eds.), pp. 150–158. Bloomsbury Publication.

Conference, Seminar Paper and Presentations

  • Presented paper “The potential application of metaverse in Indian management education” at ISDSI-Global 2023 Conference, held at IIM Ranchi from Dec 26–29, 2023.
  • Pant, Manoj, Priya, Pankaj (Dec 2, 2016). “Opportunities and challenges for scaling up dairy business in India: Case of Gopaljee Ananda Dairy”, presented at ICMC, BIMTECH, Greater Noida (U.P.).
  • Pant, Manoj, Pradhan, Sourav (Dec 9, 2016). “Using predictive analytics modeling to optimize losses in commercial kitchen operations: A research paper”, presented at the International Conference on Innovation, Market Competition and Economic Development at IMI, Bhubaneswar (Odisha).

Editorial Positions and Reviews

  • Reviewer, Global Business Review, Sage Publications, 2019
Find Your Program

Theres a path for everyone. Explore yours.

admission
Admission Closed for2025

For Admission Inquiries

Apply Now
admission
Birla Institute of Management Technology (BIMTECH)