Meet the VisionariesOur Distinguished Faculty at Birla Institute of Management Technology
Associate Professor
Educationally, Vineeta holds a PhD in Business Administration, a PGDM with a specialization in Marketing, and a Master's degree in Chemistry. Her work in CSR and Sustainability derives depth from the variety of roles she has undertaken and her associations with a range of organisations.
Selected by the British Council, she received advanced exposure to CSR education and practice at the University of Bath, UK, and later served as a representative of the Council, contributing to the development of a non-proprietary CSR curriculum for management education in India and to its executive education and capacity-building initiatives in CSR for academia, industry, civil society, and policymakers.
As Faculty (Marketing and CSR) and Convener, CSR at BIMTECH, she conceptualized and curated conferences and dialogues on CSR and Sustainability in partnership with AIMA, FICCI, UN GCNI, IICA, NHRDN, GRI, and CRB. Through FICCI’s CSR assessment programme, she conducted more than fifty CSR field evaluations across Indian corporates, building extensive practical insight into CSR and Sustainability. As BIMTECH's PRME representative, she held responsibilities for multi-stakeholder communication and strengthening BIMTECH’s business school network in Responsible Management Education (RME) initiatives.
Her research is grounded in field-based qualitative methods. She has developed several teaching cases, for example East-West Seed India, NatWest Bank India, Bayer CropScience, Royal Bank of Scotland, and the like. Her book, Demonstrating Responsible Business: CSR and Sustainability Practices of Leading Companies in India (Bloomsbury, 2019), recipient of the Best Author Award, consolidates her field experiences and presents an analytical account of CSR and Sustainability practice in India, and deliberates on organisations such as Hindustan Unilever, Mahindra & Mahindra, ITC, GAIL, Maruti Suzuki, and others.
Load MoreWith the Federation of Indian Chambers of Commerce and Industry (FICCI)
With National HRD Network, India
With UN Global Compact Network in India (UNGCNI)
Other Platforms:
Key Note Speaker and Panel member in various seminars and conferences, some examples from past three years
With Indian Institute of Corporate Affairs, Ministry of Corporate Affairs, GoI (IICA)
With the British Council, India
Lead for United Nations’ Principles for Responsible Management Education (PRME) at BIMTECH since 2008
CSR Trainer
Have been training for more than 15 years on various aspects of Responsible Business and Corporate Social Responsibility and regularly invited to speak in multiple academic and industry forums.
Conducted more than 50 Pan India Marketing training programmes conducted for the entire body of wholesale distributors of AMUL, GCMMF(Jan’2007 till Feb 2009 )
Modules Taught:
Responsible Business covering modules on Sustainability, Business Ethics, Corporate Governance and Corporate Social Responsibility
Research Interests:
CSR with a Human Rights’ perspective, Responsible and Sustainable Supply Chains , CSR in India, Business Ethics, Multi-stakeholder sustainability and CSR partnerships and initiatives (particularly) by companies in India.
In Progress
Editorial Positions
Doctoral Guide for AIMA-Aligarh Muslim University since 2010