April 23, 2020
Fighting Water Scarcity: Your Cool Glass of Sparkling Pure Drinking Water on Your Table has the Answer. How?


Prof. Arvind Shukla (View Full Profile)
Chairperson, Doctoral Programmes
Professor of Marketing, BIMTECH
The World War III, they say, will be fought for water and we should do everything to avoid another World War. In this scenario, saving every drop of water from wastage is one of the best ways to fight water scarcity.
In India, scarcity of pure drinking water or for that matter, just simple water is not new to us, or news anymore. We have been grappling with the problem for many decades now, and it only seems to have grown worst with time. In fact, just last year many Indian cities went totally dry during summer.
Residents of these cities faced many hardships. Going by the past experience, the situation is not likely to be any different this year too, only it may be worst. One very important solution, is to reduce wastage of water.
Remember, every drop saved adds to available water. Every drop of wastage should be avoided. It is here that each one of us can play a big role in our fight against water scarcity. No, I am not suggesting things like switching off the tap while brushing your teeth.
For, I believe, cutting wastage where it is the highest can actually be much more effective as a weapon in this fight. Can you think of where in your household is maximum water wasted–daily, day-on-day and in huge quantity? Well, the cool glass of sparkling pure drinking water on your table has the answer.
What is resulting in huge wastage of water behind this glass in the way we make it pure and safe for ourselves… yes, the RO system that we use to get our pure drinking water is the main culprit. For every glass of pure drinking water drawn from an RO, nearly 3 glasses of impure water is thrown out of the system as reject water which flows out in the drain.
To estimate the quantum of wastage just look at this rough calculation. A family of four, like mine, living in a high-rise society of about 1000 flats draw out about 15 litres of pure water from the RO daily which is used for drinking and cooking purpose. This means that every family throws out 45 litres of impure/ waste water in the drain daily.
A quick calculation at the back of the envelope tells me that the society of 1000 flats is draining away 42 lacs gallons of waste every year. The wastage is mind boggling.







