Currently a Professor in the area of Marketing he is also the Chair of the Fellow Program in Management at BIMTECH. He has also looked after the Examinations and Admissions during his 12 years at the Institute. Teaching Marketing management for the last 32 years in a uniquely enjoyable way is his passion. He also teaches CRM and Services Marketing. More than a dozen research scholars have obtained their PhDs under his guidance. He has worked on several funded research projects and was the Director of the Management Department of a State University earlier. Author of many research papers, three books and a couple of case studies, calligraphy and pencil sketching remain his all time favorite hobbies. Father of two daughters his wife is a professor in business communication area.
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