Faculty Directory

Teaching the following courses since last three years

• Customer Relationship Management (elective) in PGDM Term V and PGDM(Retail Management) in Term IV
• Marketing of Services(elective) in PGDM (International Business) in Term III
• Marketing Management –I (core) in PGDM(IB) in Term I

• NATIONAL

1. 1.   National Seminar on Emerging trends in Indian Retail Management, Sydenham

College of Commerce and Economics, Mumbai, 10th -11th Feb. 2011. “Emerging

Trends in Retailing – India the Striding Elephant.“ Keynote address.                  

CURRENT ENGAGEMENTS

• Working on improving the case ‘Should the Maharaja Abdicate’?
• Writing case on ‘De-marketing of Cigarettes.’
• Guiding four doctoral students
• Mentoring four teams under the Google On-line Marketing Challenge 2015.

• Took voluntary retirement as Professor and Director of the Department of Business Administration and Management, S.G.B. Amravati University, Amravati (Maharashtra) in August 2008 after completing 22 years of service there.
• Convener, 4^th Indian Marketing Summit – ‘Small Steps to Giant Strides’ – Marketing: The Key to a Globally Competitive Indian MSME, India Habitat Center, 22 -23 January, 2010.
• Co-convener, 5^th Indian Marketing Summit – Innovative Marketing Strategies for Big Emerging Markets, 22-23 January, 2011.
• Recognized Doctoral Guide of SGB Amravati University, Mohan Lal Sukhadia University, Udaipur and IGNOU

KEYNOTE ADDRESS DELIVERED IN LAST ONE YEAR

• 3^rd International Conference on ‘Creating Sustainable Business Through Innovative Marketing, 6th-7^th2013, Session Chair, V Session on Product Innovation, Market Innovation, Business Model innovation. Institute of Management Studies, Noida, Delhi/NCR
• National Seminar on Redifine, Reimagine,Reinvent : Roadmap to New Age Marketing, 14^th-15^th2013, Session Chair 1^st Technical Session: Unlocking The Power Of new Age Marketing. ITS Institute of Management, Grater Noida, Delhi/NCR

Research Projects – completed

 

    “Consumer Protection Act: An Evaluatory Study” (Major Research Project funded by U.G.C., as co-researcher).
    “An inquiry into the Impact of Advertisements for Family Planning with special reference to Advertisements in Print Media”. (Minor Research Project funded by the U.G.C., as co-investigator).

 

    “An Attitudinal Study of P. G. students of Amravati University towards Competitive Examinations”. (Minor Research Project funded by Amravati University).
 

• A Gupta and A V Shukla, ‘Store Choice Behavior for Consumer Durables I NCT- Delhi : Effect of Shopper’s Demographics’, Paradigm, Vol. 19, No. 2 July- Dec. 2015. http://par.sagepub.com/content/19/2/152.abstract

• V Sharma, G N Patel and A V Shukla, ‘Prioritizing Marketing Mix Constructs for Commoditized products using Analytical Hierarchy Process’, The Case Center, 514-032-1, Dec. 2014

• A V Shukla, ‘ A Study of Tourist-Customer Behavior in Domestic Tourism’, Tourism in Global Village, Lap Lambert Academic Publishing, Germany, ISSN – 978-3-8383-5957-1, January, 2014

• A V Shukla and N Sirvastava, ‘ Employer Branding: A Study of Relevance and Scope’, Amity Business Review, Vol. 14, No. 2, July- Dec. 2013, ISSN No. 0972-2343

• A V Shukla and Sangeeta Shukla, Should the Maharaja Abdicate, Case Study, Ivey Publishing, under consideration. Refinement after preliminary review underway.

Participation in Seminars / Conferences / Workshops

• INTERNATIONAL

1. Global Summit of Management Cases, IIM, Raipur, 12^th-13^th December, 2014. “Should the Maharaja Abdicate?”
2. Faculty Development Program on Case Method Teaching conducted by the Ivey Business School, Western University, Ontario and the CPD, SRCC, New Delhi, November, 17^th – 22^nd, 2014.
3. International Conference on Tourism in Global Village, IIM Lucknow, 8^th-10^th April, 2009, “ A Study of Tourist Customer Behaviour In Domestic Tourism.”

LECTURES DELIVERED AS RESOURCE FACULTY (Last 5 years)

• Business and Society, 22^nd Faculty Development Program, Academic Staff College, SGB Amaravati University, 9^th 2013.
• Research Methodology, 22^nd Faculty Development Program, Academic Staff College, SGB Amaravati University, 10^th 2013.
• Continuous Evaluation And Assessment, Faculty Development Program, Revisiting Teaching and Learning Methodology – An Introspection, BIMTECH, May, 2-3, 2013.
• Contemporary Approaches To Marketing In India, India Study Program -2013, BIMTECH,
• Visiting Faculty, IMT, PGDM-Executive (2012-13), Oct.-Dec. 2012, Designing, Delivering and Managing Market Value.
• Innovations In Services Marketing In India, India Study Program-2012, BIMTECH,
• Demographics and its implication in marketing, Session Chair, National Seminar on Contemporary Environment & Winning Strategies in Marketing, I.T.S. Institute of Management, October 12-13, 2012
• Emerging Paradigms in Marketing, Lecture at Refresher Course in Commerce and Management, Academic Staff College, Jamia Milia Islamia, 9^th September, 2011.
• Emerging Trends in Retailing : India the Striding Elephant, Keynote address at Two day UGC sponsored National Seminar on Trends in Retailing, 10-11 Feb.2010,

Sydenham College, Mumbai

• Research Methodology for doctoral researchers, Symbiosis Institute of International Business, Symbiosis International University, Pune, 23^rd and 24^th2010