Currently a Professor in the area of Marketing he is also the Chairman, Doctoral Programs at BIMTECH. An Accredited Management Teacher of the AIMA he has authored three books: Case Studies & Case Problems in Management, Case Studies in Marketing Management, and They said it! He was the ‘Team Mentor’ for Team of BIMTECH students at the Google On-line Marketing Challenge 2015. The campaign involved use of Google AdWords and Google Analytics for SEM campaign for an NGO ‘Protsahan’ working for destitute girls. The team went on to become the semi-finalist for the Asia Pacific Region. A recognized doctoral guide of MLSU, IGNOU his current research interests are in the areas of Customer Experience Management, e-tailing of services, Search Engine Marketing(SEM) and employer branding. Earlier doctoral works under his guidance include the development of a normalization technique towards streamlining recruitment processes and consumer behavior in the apparel and tourism industries. His teaching interests include CRM and Services Marketing. He has been a visiting faculty at the PhD program of Symbiosis Institute of International Business, SIU, Pune, Masters Program in International Business at the Jamia Milia Islamia, NewDelhi and IMT Ghaziabad in the recent past
Teaching the following courses since last three years
Marketing Management – Customer Relationship Management and Services Marketing