Bimtech

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Curriculum

Core Courses

TRIMESTER I
  • Effective Managerial Communication
  • Financial & Managerial Accounting
  • Economics for Retailers
  • Marketing Management-I
  • Retail Concepts & Environment
  • Statistics for Business Analysis
  • Supply Chain Management
  • Organisational Behaviour & HRM
TRIMESTER II
  • Corporate Finance
  • Marketing Research
  • Marketing Management-II
  • MIS & Advance Excel
  • Retail Store Management
  • Services Marketing
TRIMESTER III
  • Applied Communication
  • Inventory & Logistics Mgmt.
  • Mall Management
  • Retail Consumer Behaviour
  • Sales & Distribution Management
  • Visual Merchandising
  • Legal Framework for Retail Business
  • Responsible Business
  • Macroeconomics for Retailers
TRIMESTER IV
  • Buying & Merchandising Management
  • Digital Marketing
  • Franchising Management
  • Category Mgmt. & Private Labels
  • Electives: 2 out of 3 with a minimum strength of 15 students
    • Customer Relationship Management (Elective)
    • Retail Analytics (Elective)
    • Product Brand Management (Elective)
TRIMESTER V
  • Strategic Management
  • ERP for Retail Manager
  • Design Thinking
  • Global Retailing
  • Electives: 2 out of 3 with a minimum strength of 15 students

    • Retail Luxury (Elective)
    • Emerging Technologies in Retail (Elective)
    • Integrated Marketing Communication (Elective)
TRIMESTER VI
  • Entrepreneurship Mindset
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